Startup Toolkit
How You Can Launch a Sustainable Skincare Brand in 2022
E-commerce / New Retail

How You Can Launch a Sustainable Skincare Brand in 2022

Shoppers today want glowing skin, but not at the cost of the environment. That’s evident in the way they are shopping. A study by Wella’s weDo/Professional revealed that more than half of customers prefer buying sustainable beauty products. A Partner at McKinsey, Emma Spagnuolo, shared in a podcast, “Since we started doing our generational research in 2016.