Slick designs and branding tools are a sign-up away with digitalized graphic design
Branding rules demand that businesses speak to audiences in their language, and today’s audience communicates visually.
In a previous article, Jumpstart spoke with industry experts on how young companies can build their brand vision and identity. Graphic design translates that branding essence for audiences to comprehend and connect to.
A stunning image or a succinct video gives businesses a crucial leg up, and online platforms can make that happen almost effortlessly. Here are some tools that make graphic design seem like a breeze.
Canva is an online graphics platform that lets users create designs across a spectrum of requirements, from newsletters and posters to social media creatives. It also has preset animation templates for social media posts. It works best for businesses that have all-round design needs.
Canva can be used for free, but paying customers get access to a wider range of elements such as fonts, PNG images, photos, and Canva’s size compression tool and resizing tool.
In addition to template based editing, Easil’s online graphics platforms gives users greater control over edits made by team members to master designs, through permissions and a design approval process. Its text masking tool and background remover are essentials for any brand.
Paid customers can access Easil’s stock images and industry-specific templates, in addition to a host of other features.
Crello leans towards designs for digital requirements but it also has print options. Users can design on-the-go with its mobile app for iOS and Android.
Crello can be used for free with fun features such as meme creation, but with the paid version, users can incorporate video formats into their designs.
Adobe Spark is a more user-friendly version of its professional platforms such as Photoshop and Illustrator. Unlike those, Spark comes with a free plan option. It also syncs with other Adobe software so users can pick visuals from their collections on Adobe Creative Cloud and Lightroom CC.
In addition to accessing digital graphic design tools, users can browse through Spark’s Inspiration Gallery for design ideas or visit the Spark blog for design tips from experts.
This paid photo editing app lends images a premium touch. It works great for business that want to make their products stand out in the digital clutter, and also has basic graphic design tools for business cards or logos.
Some of its paid features include unlimited cloud storage, which is useful for business with wider product categories, as well as discounts for PicMonkey accounts with more than three users.
Desygner is a great option for individuals and small businesses that do not have a professional designer on board. The only catch is that users have to download different apps for different requirements-graphic design, logo making, PDF editing, or even design for basic items such as business cards.
This works well for smaller sized businesses that may not require an extensive platform for their specific design needs.
Stencil is a graphics platform specific to digital graphics. The range of design tools on Stencil is smaller, making it suited best for quick and easy designs for blogs and social media.
It also offers 24/7 support through live representatives, and browser extensions, which make it an extremely handy tool for efficient and snappy designs.
Infogram works wonderfully for businesses that communicate a lot of information. From infographics and reports, to visually appealing charts and maps, it’s a convenient data visualizer that makes dense content audience-friendly.
Infogram has plans specific to business size, from lone wolves to large enterprises. Users can also track metrics through the platform’s engagement analytics, Iframe integrations and SQL Connector.
All of these platforms have features that overlap. The best way to pick one for your business is to determine what your design needs are and what features are absolutely essential to fulfill those needs. Having clarity on that will help you zero in on the platform that is best suited for your business.
Header Image by Aleks Dorohovich on Unsplash.