In a day and age when the average person spends more time scrolling through social media than reading a newspaper, influencers, also known as internet celebrities, have become household names. The fact that their massive followings trust their opinions on various topics, from beauty products to online courses, is constantly transforming the dynamic landscape of marketing and entrepreneurship.
Marketing & Branding
A study conducted by the National Center for Biotechnology Information in the US claims that the attention span of an average human dropped from 12 seconds in 2000 to 8 seconds in 2013, owing to the excessive use of digital media. As a result, customers often forget most of the brand advertisements they come across on the internet. This is when programmatic advertising comes into the picture.
From leveraging social media to partnering with micro-influencers — here are six ways to reduce digital marketing costs for startups. Advertising through social media, email
Small step for climate change through corporate responsibility The need of the hour is for individuals and corporations to do their bit in reducing our
Our round-up of some of the most thought-provoking marketing ideas from 2011 till today. People scroll past millions of advertisements every day. Of these, only
Why it’s crucial to build a business that puts people first and how to do it. At its core, all businesses—regardless of size, industry, or
In just a few clicks, customization lets the customer get a product in their choice of color, size, or design, letting them add a personal
This field is ideal for people with in-depth knowledge of various social media platforms and familiarity with Internet marketing practices. Since the onset of the
How to take prospective customers from ‘maybe’ to ‘yes’ in the customer acquisition journey The idea of customer acquisition is a powerful thing. Which business
By Alvin Mak The pros and cons of both platforms to help you find the perfect business interface for your company. How do you stay