That the metaverse is a hot spot for businesses currently is evident. Not only can you set up your own marketplace in virtual reality, you can also shift your business activities onto the platform. With virtual avatars, “lifelike” elements and the ability to work from the comforts of your home—metaverse has the ability to change the future of work.
Marketing & Branding
Nowadays, Corporate Memphis has become the “definitive art style” for big tech companies and startups, particularly the FinTech and property sectors. For instance, big corporations, like Airbnb, Hinge, Airtable, Google and YouTube, have featured this new art style in their promotions, social media and websites.
If you spend any amount of time on social media, you would have seen the discussions surrounding the defamation case Johnny Depp has filed against his ex-wife Amber Heard. This fifty-million-dollar case stems from an op-ed that Heard wrote to The Washington Post back in 2018.
After entering the digital art, games and music industries, non-fungible tokens (NFTs) have been making their way into the film and television space lately. Aside from preventing piracy and other intellectual property-related issues, NFTs reshape and accelerate the growth of the entertainment industry.
In a world where every single product segment is over-saturated, brands have to try extremely hard to make themselves stand out. And yet, some brands are really, really good at it. If you have ever felt that a brand just gets you, like they know all your choices before you even know them yourself, chances are that they actually do.
These days, vintage fashions have gained amazing popularity as many of our Instagram feeds have kept us up to date (if the pun may be excused). This is probably another living proof that history does have a tendency of repeating itself—especially in the case of mainstream fashion. As most fashion enthusiasts are well aware, trends are cyclical.
Online dating has become an integral part of the modern world. It makes it possible for you to find someone who shares your interests without so much as having a conversation. All you have to do is read a person’s profile, and that would give you a fair idea of what they’re into.
Last year gave us a lot of gems when it came to youth-oriented movies, be it Spider-Man: No Way Home or Encanto. Not only did these movies bring the action and some great music, they also left behind some valuable lessons for startups.
When the Escape Welt team reached out to us with an offer to review one of their puzzle boxes for adults, to say I, a puzzle enthusiast, was excited is an understatement.
If you were like me and spent the entire summer of 2020 obsessing over TikTok, chances are you saw the same trends I did. From the dreamy Lirika Matoshi strawberry dress that every influencer was raving about to the fake freckles, people were drawing on using Freck Beauty OG Freckle Pen—companies were seeing the massive benefits of blowing up on TikTok.
It’s very likely that you have seen some crypto enthusiasts using a punk or an ape as their Twitter profile pictures. Or must have come across articles about couples exchanging wedding vows through non-fungible tokens (NFT).
Have you ever received discount coupons or special rewards simply because you were a brand’s registered member? That’s the idea behind crypto airdropping, too. In 2014, Auroracoin, the first crypto airdrop, distributed 31.8 AUR (US$385), its native token, to each Icelander in a bid to make it the national currency of the country.
With Facebook changing its name to Meta Platforms Inc, or Meta for short, the concept of a rebranding has been garnering significant attention. Rebranding refers to the act of changing your brand’s image, either to freshen up how consumers think of your company or to completely cut ties with the past and create an entirely new look and feel.
Launching a company is a major undertaking. You need to build a team, find clients and keep the business running smoothly. Above all, you need funds! But not all startups have unlimited budgets to do it. Most startups are bootstrapped, or self-funded.
For startups, patents can be super beneficial. From increasing your chances of securing funding to boosting your odds of getting acquired in an initial public offering (IPO)—there’s plenty to gain from patenting your inventions. A study by Mines ParisTech found that a startup that already has patents before a venture capital investment has about a 50% chance of succeeding within ten years of the investment. In comparison, startups that don’t boast patents have only a 30% chance.