Marketing & Branding

Traditional vs Influencer Marketing

Traditional vs Influencer Marketing: Influencer Culture in Entrepreneurship

In a day and age when the average person spends more time scrolling through social media than reading a newspaper, influencers, also known as internet celebrities, have become household names. The fact that their massive followings trust their opinions on various topics, from beauty products to online courses, is constantly transforming the dynamic landscape of marketing and entrepreneurship.

Read More
Programmatic Advertising and Its Game-Changing Benefits

Programmatic Advertising and Its Game-Changing Benefits

A study conducted by the National Center for Biotechnology Information in the US claims that the attention span of an average human dropped from 12 seconds in 2000 to 8 seconds in 2013, owing to the excessive use of digital media. As a result, customers often forget most of the brand advertisements they come across on the internet. This is when programmatic advertising comes into the picture.

Read More