Marketing & Branding

Top 5 Tech Trends Defining Luxury Brands

Top 5 Tech Trends Defining Luxury Brands

Over the past two years, luxury brands have had to develop high-performance products that align with the increasingly digitalized world. Today, the unique value proposition (UVP) of luxury brands is defined by the users’ experience, which focuses on three core areas: driving engagement through exclusive technologies.

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Why are Brands Breaking Up With Social Media

Why are Brands Breaking Up With Social Media?

When social media was first introduced to us, many were using it to create and share content. Now, social media platforms offer more than just that—they have topped the list of entertainment, marketing and networking tools. More and more businesses are utilizing social media to promote their products.

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The First Game Metaverses

The First Game Metaverses

While the metaverse might have only recently entered the limelight, the concept has existed for a long time. The term “metaverse” was in fact coined by Neal Stephenson in his 1992 science fiction novel, Snow Crash. He used the term to describe a virtual reality-based world that would take the place of the internet.

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What Is the Point of Virtual Influencers

What Is the Point of Virtual Influencers?

As social media evolves, it’s not that hard to imagine that people can make a pretty penny from working as influencers online. The global value of influencer marketing has been estimated to be US$9.7 billion in 2021. Today, this field is not limited to “real” people (yes, you read that right!). Over the past few years, virtual influencers have been making waves on social media as well.

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How Multimedia Can Be Used in Customer Service

How Multimedia Can Be Used in Customer Service

As our reliance on the internet continues to grow, brands will need to become more readily available over various media platforms to provide customer service. This will not only help the brand create a smoother shopping experience but will also help prospective customers know that the brand keeps up with the changing trends.

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Top 5 Greenwashing Scandals of the Past Decade

Top 5 Greenwashing Scandals of the Past Decade

The United Nation’s 26th Climate Conference, “COP26”, came to a close on November 12, 2021. The UN, itself, wasn’t fully pleased with the outcome. Besides weak commitments made by countries within, the conference also witnessed protestors opposing “greenwashing” and demanding “system change, not climate change” outside.

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How You Can Launch a Sustainable Skincare Brand in 2022

How You Can Launch a Sustainable Skincare Brand in 2022

Shoppers today want glowing skin, but not at the cost of the environment. That’s evident in the way they are shopping. A study by Wella’s weDo/Professional revealed that more than half of customers prefer buying sustainable beauty products. A Partner at McKinsey, Emma Spagnuolo, shared in a podcast, “Since we started doing our generational research in 2016.

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How Can You Build and Maintain a Sales Pipeline

How Can You Build and Maintain a Sales Pipeline?

Sales is integral to a company’s success. After all, it dictates how your business offering reaches and convinces your target audience. According to a study by the Harvard Business Review, companies with a defined sales process earned 18% more revenue than companies with none. What’s more? Companies that used three sales pipeline tools efficiently had a 28% higher revenue growth! Building and maintaining a sales pipeline can make a huge difference to your business growth.

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What Makes Museum Quality Art so Expensive

What Makes “Museum Quality” Art so Expensive?

Many of us have visited reputed museums and art galleries and stumbled across a piece of work that appears to be the finger painting project of a toddler. What furthers the layperson’s bewilderment in such situations is that the price tags for such pieces read millions of dollars.

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How to Start an EdTech Company in 2022

How to Start an EdTech Company in 2022

Education is no longer just about textbooks and chalkboards. And, rest assured, it’s not limited to students. With EdTech—technology that makes education more engaging—the education landscape is changing, and so is the demand. In 2020, the global education technology market was valued at US$89.49 billion.

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BTS at The 2021 UNGA

BTS at The 2021 UNGA: Celebrities and Climate Change Activism

September 20, 2021 marked the third visit of global pop icons, BTS, to the United Nations General Assembly (UNGA).
The seven-member group, comprising RM (Kim Namjoon), Jin (Kim Seokjin), Suga (Min Yun-gi), J-Hope (Jung Hoseok), Jimin (Park Ji-min), V (Kim Taehyung) and Jungkook (Jeon Jungkook), was appointed as the “Special Presidential Envoy for Future Generations and Culture” by South Korea’s President, Moon Jae-In, to join her at UNGA.

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What Brands Must Know About China’s Evolving Millennial Buyers

What Brands Must Know About China’s Evolving Millennial Buyers

Earlier this year, climate activist Greta Thunberg called out fast fashion consumers during an interview with a fashion magazine. She said, “If you are buying fast fashion, then you are contributing to that industry and encouraging them to expand and encouraging them to continue their harmful process.”

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TikTok Takes the Crypto Plunge into NFTs

TikTok Takes the Crypto Plunge into NFTs

The NFT craze does not seem to be going away anytime soon. The global hype around immutable digital assets has only gone up as TikTok hops on the bandwagon, allowing fans to “own a moment that broke the internet”.

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The Rise of Social Audio Apps

The Rise of Social Audio Apps

After over a year of working from home and attending online classes while in lockdown, many are feeling the brunt of the increased screen time. The recent rise in the popularity of audio media, like podcasts and audiobooks, can be attributed to screen exhaustion.

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Is the Corporate Wellness Industry a Total Scam

Is the Corporate Wellness Industry a Total Scam?

Green smoothies, spontaneous getaways and jade rollers have grown into “essentials” for those looking to boost their life. On TikTok, there’s the “that girl” routine urging women to wake up at 5am, do yoga, make an iced coffee and read a book. Over the past year, we have all become projects of self-care. We are all trying to become better versions of ourselves, whatever that may entail. That’s what brands have made note of and are using to their advantage.

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