Marketing & Branding

What Can Your Startup Do in the Metaverse

What Can Your Startup Do in the Metaverse?

That the metaverse is a hot spot for businesses currently is evident. Not only can you set up your own marketplace in virtual reality, you can also shift your business activities onto the platform. With virtual avatars, “lifelike” elements and the ability to work from the comforts of your home—metaverse has the ability to change the future of work.

Read More
How Did Corporate Memphis Become Popular And Why Do People Hate It

How Did Corporate Memphis Become Popular? And Why Do People Hate It?

Nowadays, Corporate Memphis has become the “definitive art style” for big tech companies and startups, particularly the FinTech and property sectors. For instance, big corporations, like Airbnb, Hinge, Airtable, Google and YouTube, have featured this new art style in their promotions, social media and websites.

Read More
What-Is-Big-Data-How-Is-It-Used-in-Marketing

What Is Big Data? How Is It Used in Marketing?

In a world where every single product segment is over-saturated, brands have to try extremely hard to make themselves stand out. And yet, some brands are really, really good at it. If you have ever felt that a brand just gets you, like they know all your choices before you even know them yourself, chances are that they actually do.

Read More
How Your Startup Can Make the Most of Web 3.0

How Your Startup Can Make the Most of Web 3.0

By now, buzzwords, like Web 3.0, have become a part of our everyday lexicon. Having witnessed the rise of blockchain and the metaverse, there’s no denying that Web 3.0 is going to change the way we work and market our brands.

Read More
4 Vintage Fashion Comebacks Taking the World by Storm

4 Vintage Fashion Comebacks Taking the World by Storm

These days, vintage fashions have gained amazing popularity as many of our Instagram feeds have kept us up to date (if the pun may be excused). This is probably another living proof that history does have a tendency of repeating itself—especially in the case of mainstream fashion. As most fashion enthusiasts are well aware, trends are cyclical.

Read More
Top Failed Online Dating Platforms

Top Failed Online Dating Platforms

Online dating has become an integral part of the modern world. It makes it possible for you to find someone who shares your interests without so much as having a conversation. All you have to do is read a person’s profile, and that would give you a fair idea of what they’re into.

Read More
How to Market Your Brand on TikTok

How to Market Your Brand on TikTok

If you were like me and spent the entire summer of 2020 obsessing over TikTok, chances are you saw the same trends I did. From the dreamy Lirika Matoshi strawberry dress that every influencer was raving about to the fake freckles, people were drawing on using Freck Beauty OG Freckle Pen—companies were seeing the massive benefits of blowing up on TikTok.

Read More
How Do You Get Crypto Airdrops

How Do You Get Crypto Airdrops?

Have you ever received discount coupons or special rewards simply because you were a brand’s registered member? That’s the idea behind crypto airdropping, too. In 2014, Auroracoin, the first crypto airdrop, distributed 31.8 AUR (US$385), its native token, to each Icelander in a bid to make it the national currency of the country.

Read More
Why Is Rebranding Not Always Successful

Why Is Rebranding Not Always Successful?

With Facebook changing its name to Meta Platforms Inc, or Meta for short, the concept of a rebranding has been garnering significant attention. Rebranding refers to the act of changing your brand’s image, either to freshen up how consumers think of your company or to completely cut ties with the past and create an entirely new look and feel.

Read More
How to Bootstrap Your Startup From Scratch

How to Bootstrap Your Startup From Scratch

Launching a company is a major undertaking. You need to build a team, find clients and keep the business running smoothly. Above all, you need funds! But not all startups have unlimited budgets to do it. Most startups are bootstrapped, or self-funded.

Read More
What Are the Three Types of Patents and How Do They Work

What Are the Three Types of Patents and How Do They Work?

For startups, patents can be super beneficial. From increasing your chances of securing funding to boosting your odds of getting acquired in an initial public offering (IPO)—there’s plenty to gain from patenting your inventions. A study by Mines ParisTech found that a startup that already has patents before a venture capital investment has about a 50% chance of succeeding within ten years of the investment. In comparison, startups that don’t boast patents have only a 30% chance.

Read More