Marketing & Branding

How Elmo’s Viral Tweet Sparked a Global Conversation on Mental Health

When Elmo asked, “How is everybody doing?” on January 29, 2024, little did we know that this simple check-in from a beloved Sesame Street character would capture the heart of the internet. Garnering over 209 million views and 60,000 retweets, Elmo’s tweet struck a chord, resonating deeply with netizens. It even prompted responses from celebrities like Rachel Zegler, Dionne Warwick, Chance the Rapper and…

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A Comprehensive Guide to Starting Your Clothing Brand

A Comprehensive Guide to Starting Your Clothing Brand

Embarking on launching your clothing brand is an exciting journey that allows you to channel your creativity, passion and entrepreneurial spirit. Whether you’re a budding designer or someone with a unique vision for fashion, this comprehensive guide will be your roadmap to turn your dreams into a thriving reality.

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How to Earn Extra Bucks on Social Media

Stop Scrolling, Start Earning: How to Earn Extra Bucks on Social Media

Who knew that social media, our go-to spot for fun and relaxation, would become a lucrative income stream? Platforms like Facebook, Instagram, TikTok and YouTube aren’t just for scrolling anymore—they are stages where content creators, maybe even like you, can showcase their talents and pull in pretty pennies, sometimes enough to live on!

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Beyond-Pink-and-Blue

Beyond Pink and Blue: The Movement Towards Gender-Inclusive Toys

Before gifting that pink kitchen set for a girl or the transformer for a boy, pause for a moment. Historically, the toy industry has thrived on perpetuating gender stereotypes. As the French essayist and critic, Roland Barthes, expressed, toys are essentially a “microcosm of the adult world”, reflecting societal views.

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India: Where There's a Market for Everything

India: Where There’s a Market for Everything

India, with its ancient roots in trade and commerce, is one of the fastest-growing economies in the world today. As the nation continues its rapid development, it’s emerging as a global hub for businesses of all kinds.

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3 Successful Rebranding Case Studies and the Top Takeaways

3 Successful Rebranding Case Studies and the Top Takeaways

Rebranding can be a game-changing strategy for companies looking to enhance their image, adapt to evolving consumer preferences and reposition themselves in the market. Essentially, it’s a marketing strategy that involves changing elements like the brand’s name, color scheme, logo or overall design concept to create a fresh corporate image.

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