Marketing & Branding

5 More Business Podcasts You Need to Listen To

5 More Business Podcasts You Need to Listen To

Entrepreneurs have one thing in common—they always look for opportunities to learn and grow. To gain an understanding of running a viable business, you need to listen to the experiences of those who have emerged triumphant in the business world. A great way to do so is by tuning into a vast number of business and entrepreneurship podcasts scattered across the internet today.

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What Is CRM and Why Your Business Needs It

What Is CRM and Why Your Business Needs It

Short for customer relationship management, CRM is an amalgam of tools and tactics under marketing technology (MarTech). It enables companies to organize and exploit their customers’ data strategically. By analyzing this data, marketers can better understand their customer’s needs and suggest ways for businesses to refine their strategies for better market performance and customer relationships.

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How Do You Develop an Effective eCommerce Strategy in 2022

How Do You Develop an Effective eCommerce Strategy in 2022?

As the world increasingly moves online, businesses need to have a strong ecommerce presence to remain competitive. Once you’ve set up all your ecommerce essentials, from setting up payments to managing delivery and inventory, you have to figure out how to make it all profitable. There are a few things to consider when developing your ecommerce strategy. First, you need to understand your customer base and what they want from your online store. Secondly, you need to set some realistic goals for your ecommerce business.

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What Is the Point of Social Tokens?

What Is the Point of Social Tokens?

It seems like just about anyone is creating some kind of cryptocurrency these days. In April this year, news broke that Meta founder Mark Zuckerberg was planning on creating his own centralized-social token (dubbed “Zuck Bucks” by Meta’s employees) to reduce the company’s dependence on advertisers. This currency would operate like tokens inside a video game, meaning that you could use them to buy items on Meta’s platform.

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What Are the 5 Basic Resources Needed to Start a Business?

What Are the 5 Basic Resources Needed to Start a Business?

Over two-thirds of start-ups never make it past the finish line. There might be multiple factors to that, such as a poor quality of employees and investors or not researching the market well. Starting a business is no small feat, and there are a number of important resources you’ll need to get off the ground.

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Are Luxury Goods Really Worth It?

Are Luxury Goods Really Worth It?

When we hear the word “luxury”, we think of the sparkle of chandeliers; we think of the purr of a sports car engine; we think of…gold-plated staple pins? Don’t we?
But what makes these coveted items worth so much more than the average ceiling lights, the average family car and the good old staple pins that you can get a dime a dozen? Well, as they say, the devil is in the details, and the value is in the label of luxury.

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How to Use Blogs To Generate Leads?

How to Use Blogs To Generate Leads?

You may be wondering how you can use your blog to generate leads (individuals who are interested in a firm’s services in any form). After all, isn’t a blog supposed to be a forum for sharing your thoughts and opinions with the world? It can certainly be that, but it can also serve as a powerful lead generation tool. According to HubSpot, 60% of consumers read blogs.

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Top 5 Startups Capitalizing on the Hallyu Wave

Top 5 Startups Capitalizing on the Hallyu Wave

Look around you, and I’m sure you’ll find at least one person who is either into Korean pop music (K-pop) or Korean dramas (K-dramas). The popularity of Korean cultural products, be it music, TV shows, fashion or skincare, is called the Hallyu (Chinese term for the word Korean) wave. Hallyu wave’s acclaim has had a positive impact on the South Korean economy, with boy band BTS contributing US$3.6 billion to the country’s economy all by themselves.

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Why You Should Start a Podcast for Your Business

Why You Should Start a Podcast for Your Business

The one thing Microsoft and Michelle Obama have in common is that both run their own successful podcasts. Podcasting has been experiencing exponential growth during the pandemic, with the number of podcast listeners increasing from 274.8 million in 2019 to 383.7 million as of July 2021.

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7 Must-Have Tools for Social Media Managers in 2022

7 Must-Have Tools for Social Media Managers in 2022

Plenty has been said about social media’s influence on how people interact with a brand. One social media post can completely transform a brand’s image. As much as social media popularity is about luck, it is also about strategy. That is why more and more businesses are onboarding social media managers. As per a survey, social media spending increased by a massive 74% between February and June 2020.

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8 Ways to Earn Money From Travel Blogging

8 Ways to Earn Money From Travel Blogging

Do you love to travel? Are you always looking for new ways to see the world and explore new places? If so, then you may want to consider starting a travel blog. Not only is it a great way to share your adventures and experiences with the world, but you can earn some extra money from it!

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What Can We Do for Sustainable Fashion

What Can We Do for Sustainable Fashion?

For many millennia, what we wear is an important part of our lives. Evolving from simply protecting our bodies, clothes have become an indicator of culture, profession and even social standing; and lately, as a means of self-expression as well. As such, fashion touches everyone on the planet, quite literally, and we may even call it our second skin.

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5 Hidden Google’s Treasures You Don’t Want to Miss

5 Hidden Google’s Treasures You Don’t Want to Miss

As one of the leading technology giants, Google has more than 271 products serving different purposes. Many of us are familiar with Google’s search engine and the Google Workspace (Gmail, Calendar, Drive, Docs, Slides, etc.). But did you know there are some hidden treasures within the product catalog that you may have never heard of but can add to your productivity?

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5 Top CRM Software for Small Businesses

5 Top CRM Software for Small Businesses

If you own a small and medium enterprise (SME), you know how difficult it is to keep track of your customers and sales while juggling other responsibilities. That’s where customer relationship management (CRM) software comes in.

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Top 5 Global Trends that Entrepreneurs Should Know About

Top 5 Global Trends that Entrepreneurs Should Know About

Entrepreneurship is a dynamic field, with trends constantly evolving owing to technological advancements, economies and sociopolitical scenarios. These trends may vary, depending on where in the world you look. Today, we bring you a list of emerging trends that are rapidly gaining global traction.

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