Marketing & Branding

5 Virtual Influencers Giving Tough Fight to Real Ones

5 Virtual Influencers Giving Tough Fight to Real Ones

The rise of virtual influencers has disrupted the influencer marketing industry, offering brands a novel approach to promoting their products while avoiding potential controversies. These computer-generated personalities are gaining a significant following, thanks to their flawless appearance, relatable personalities and ability to connect with audiences just like their human counterparts.

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What Is Data Engineering and Why Is It Important for Your Company

What Is Data Engineering and Why Is It Important for Your Company?

One of the most valuable assets a company has today is data. It helps companies learn more about their customers, thus helping them create and market products and services their users will like. Given that, companies are using a wide variety of techniques, such as surveys and email tracking (i.e. tracking sent emails to inform business decisions), to collect customer data.

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How to Start a Profitable Podcast for Your Business

How to Start a Profitable Podcast for Your Business: A 5-Step Guide

Before Twitter became what we know it as today—chaotic discourse—it was a podcasting platform named Odeo, albeit not a successful one (coming full circle, much?). Say what you will about how things panned out for the social networking platform, but one thing remains clear: you cannot underestimate the business potential of podcasting.

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Beyond Facebook and Instagram

Beyond Facebook and Instagram: Exploring Alternative Social Media Platforms for Brand Awareness

Social media marketing often heavily relies on stalwarts like Facebook, YouTube and Instagram. But as these platforms become more expensive, crowded and prone to security concerns, brands are looking for fresh alternatives. Two platforms that are emerging as compelling options are TikTok and Pinterest, which provide features and audiences that brands can tap into for their awareness campaigns.

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Navigating Their Impact on Your Business

The Rise of Ad Blockers: Navigating Their Impact on Your Business

The advent of ad blockers has made marketing more challenging than ever. At their simplest, ad blockers are applications that remove or alter advertising content on a webpage. While some of these applications replace those contents with something else, others erase them from the page, leaving blank spaces here and there. Regardless of how the application is applied, ad blockers have cast out advertisements, as well as the hopes of many companies to put their products or services on the map.

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Unpacking the Controversial Success of Gwyneth Paltrow’s Goop

Unpacking the Controversial Success of Gwyneth Paltrow’s Goop: Lessons for Entrepreneurs

From Balenciaga’s problematic advertising campaigns to the Kanye West scandal, many companies are riddled with controversy lately. But controversy is not always bad for business. Goop, the lifestyle brand founded by American actress Gwyneth Paltrow in 2008, has weathered the storm of negative attention and emerged stronger than ever. In this article, we take a look at Goop’s long and controversial past and how it continues to thrive despite it and sometimes even because of it.

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https://www.jumpstartmag.com/

Marketing vs Advertising: Two Sides of the Same Coin?

Marketing and advertising are two critical components of any successful business strategy, but they are often mistakenly used interchangeably. While they share some similarities, marketing and advertising are distinct concepts that play different roles in a company’s overall promotion and branding efforts. In this article, we’ll delve into the intricacies of marketing and advertising and examine how they work together to create a cohesive and effective promotional strategy.

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9 Marketing Myths That Are Holding Your Startup Back

9 Marketing Myths That Are Holding Your Startup Back

Marketing can make or break a tech startup. It’s the cornerstone of growth and success, but it’s also one of the most misunderstood aspects of a business. There are countless myths and misconceptions about marketing that can hold your startup back from reaching its full potential. In this blog post, we’re going to debunk nine common marketing myths that are hindering your startup’s growth and provide actionable tips on creating an effective marketing strategy that will help your business thrive.

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The Top 5 Biggest Flops of Shockvertising

The Top 5 Biggest Flops of Shockvertising

Shockvertising (shock+ advertising) is a tactic where an advertiser uses taboo subjects or provocative themes to incite a strong public reaction. This tactic has been known to be quite successful in raising awareness and encouraging behavioral change surrounding acquired immunodeficiency syndrome (AIDS) and human immunodeficiency virus (HIV).

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The Dos and Don’ts

The Ultimate Guide to Naming Your Product: The Dos and Don’ts

Let’s face it, coming up with a catchy product name is hard work, and not all of us are capable of it. For people to buy your products, they not only have to find them useful but also have the product names deeply seared into their brains. Think of Xerox and Google. These household names have become so ubiquitous that people use them to describe the act of photocopying or searching for information online.

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