Ecosystems

Traditional vs Influencer Marketing

Traditional vs Influencer Marketing: Influencer Culture in Entrepreneurship

Taniya Chamoli September 20, 2021

In a day and age when the average person spends more time scrolling through social media than reading a newspaper, influencers, also known as internet celebrities, have become household names. The fact that their massive followings trust their opinions on various topics, from beauty products to online courses, is constantly transforming the dynamic landscape of marketing and entrepreneurship.

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Turning Rocks into Notebooks

Turning Rocks into Notebooks: A Look at Karst’s No-Tree Paper

Kamya Pandey September 19, 2021

Around 42% of wood harvest across the world goes into making paper. The paper industry is a significant contributor to deforestation and consumes 4% of the world’s energy reserve. To mitigate the environmental impact of the paper industry, the Australia-based company Karst has come up with an eco-friendly solution to the world’s paper needs.

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Alipay Breakup

The Alipay Breakup: A Microcosm of China’s Data Regulation Plans

Kamya Pandey September 16, 2021

According to a report by Financial Times (FT), China is planning to break up Ant Group’s online payment platform Alipay. The group has been instructed to create a separate application for its loan payment business. Ant Group’s shares have fallen by more than 4% since the news of the break-up first broke.

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