Instagram is more than just a fun way to share photos and videos with your friends—it’s also a powerful marketing tool that can be tailored to suit the needs of your business. With around 1.2 billion monthly active users worldwide, Instagram is the fourth most popular photo and video-sharing social networking service and the perfect place to advertise services or products.
E-commerce / New Retail
Business owners often struggle with boosting website traffic, lowering their bounce rate and converting followers into paying customers. However, many are unaware of the great potential offered by YouTube. Since its launch in 2005, YouTube has established itself as a world-renowned platform for modern media. As per Alexa’s global ranking, YouTube is the second most trafficked website in the world.
In 2022, American media personality Kim Kardashian’s shapewear brand Skims reached a market capitalization of US$3.2 billion. This massive net worth is a byproduct of a lot of factors, such as Kim’s popularity, the brand’s inclusive size range and adaptability (as we saw during the pandemic) to name a few.
The world of luxury items is one of elegance and exclusivity, with their value increasing as time passes. They are unattainable and highly coveted by the masses. Plus, luxury products have a Veblen effect on the market—as their price rises, their demand does, too.
Ah, home sweet home! With the Covid-19 pandemic making working from home and hybrid working models the norm, the home has become a place where many of us spend most of our time now. But staying at home has also come with its own set of challenges. While housing costs are rapidly shooting up around the world, home spaces, especially in urban areas, seem to be shrinking.
Spent hours scrolling Instagram lately? Well, so have many others. Over 1.2 billion people worldwide use the Meta-owned social media photo and video-sharing platform. What’s more? It’s a money-making haven for businesses. In 2021, Instagram brought in over US$25 billion in advertising revenue in the United States. Evidently, if your business wants to grow, it needs to be on Instagram today. To ensure that you make the most of it, we have rounded up some new and popular features for you to try.
The past few years have ushered in a new era of watchmaking. Horologists are no longer fearful of pushing the boundaries of time. They are giving due attention to not only experimenting with the aesthetics but also the mechanics of timepieces. From lesser-known watchmakers like Trilobe to popular brands like Bvlgari—everyone is up to the challenge. Here, we look at some of the most innovative luxury watches in the world right now.
Everyone wants to be in the metaverse these days. From Gucci to H&M, nearly all big companies are trying to make themselves known in the virtual world. Through the metaverse, brands get an opportunity to give their customers a more immersive shopping experience— shopping from the comfort of their homes but still browsing the aisles and looking at a brand’s latest collection.
The metaverse is on the rise, captivating people around the world. As per Grand View Research, the global metaverse market is forecast to grow at a compound annual growth rate (CAGR) of 39.4% from 2022 to 2030. From gaming to socializing, many are tapping into the growing market to explore the endless possibilities that the virtual world can offer. As we march toward the end of 2022, let’s explore the trends that will dominate this rapidly growing tech sector in 2023 and how they will shape our digital future!
In a post-pandemic world, people have saved up some money and developed a renewed interest in luxury. Reports reveal that the global luxury goods market thrived this year, and is set to expand—unfazed by economic circumstances—well into 2030. The personal luxury goods market is set to grow at 3 to 8 per cent next year.
Gifts are essential in our lives. From Christmas to birthday gifts, these little things help build and strengthen our connections with others. When we give someone gifts, our bodies will release chemicals like dopamine and endorphins, which are known to make us happy. These chemicals also play an essential role in promoting positive feelings in social interactions, including those in the workplace.
Here’s the thing about luxury watches: though they can be great investments, they can also deal a severe blow to the wallet. After all, many sell for six-figure sums that, to many, might seem like an unnecessary spend. Your desire to own a luxury watch does not always have to come at a significant cost.
Remember the infamous sales interview task—“sell this pen to me”? Honestly, there’s only so much you can do with that. Pens are boring, everyday products that don’t really need marketing, but lo and behold, the tact you use tells the interviewer how good your sales abilities are. If you can convince someone to buy a pen, you can convince them to do anything.
Singer, rapper and chaotic personality Kanye West, a.k.a. Ye, has been all over the news and the place for the past few months. What’s more? Media personality Kim Kardashian is not all that he has lost. The famous rapper has also lost his billionaire status as his over-a-decade-long relationship with Adidas ended following his antisemitic (i.e. against the Jewish community) comments on social media. Now, he is worth US$400 million.
It has not been an easy year for those in the tech industry, witnessing massive layoffs and hiring freezes. For those on the sidelines, the tech bust has been eye-opening, and we understand that even though tech may be the future of the world, it might not be so for employment, as has been validated by CEOs.