Mr. Milkman, an Indian last-mile dairy supply chain software-as-a-service (SaaS) platform, is expanding its services to the business-to-business (B2B) sector for agriculture, food and beverage products through the introduction of its Distribution Management Solution (DMS) platform.
All pet owners out there understand the feeling of wanting to do whatever it takes to make their furry companions’ lives just a little bit more comfortable. It is perhaps that exact feeling that has made the average pet owner spend over US$1,300 on pet care a year. According to a 2021 survey conducted by the market research firm OnePoll, 52% of Americans spend more on their pets than they do on themselves each year.
A few months ago I came across Paper Shoot—a company that produces environmentally friendly digital cameras, specifically catering to the aesthetic of vintage reel photography, all while minimizing the fuss and waste the hobby can generate.
Amazon, the popular e-commerce platform, continues to enhance the shopping experience for customers worldwide. In a bid to further streamline the process, the online shopping giant has recently introduced an innovative service known as Amazon Anywhere.
SAS, an analytics company, has unveiled a strategic plan to invest US$1 billion over the next three years towards the development of advanced analytics solutions. With a focus on meeting the specific needs of industries such as banking, government, insurance, healthcare, retail, manufacturing and energy, SAS aims to enhance its offerings and strengthen its position in the market.
The rise of virtual influencers has disrupted the influencer marketing industry, offering brands a novel approach to promoting their products while avoiding potential controversies. These computer-generated personalities are gaining a significant following, thanks to their flawless appearance, relatable personalities and ability to connect with audiences just like their human counterparts.
Social media marketing often heavily relies on stalwarts like Facebook, YouTube and Instagram. But as these platforms become more expensive, crowded and prone to security concerns, brands are looking for fresh alternatives. Two platforms that are emerging as compelling options are TikTok and Pinterest, which provide features and audiences that brands can tap into for their awareness campaigns.
From Balenciaga’s problematic advertising campaigns to the Kanye West scandal, many companies are riddled with controversy lately. But controversy is not always bad for business. Goop, the lifestyle brand founded by American actress Gwyneth Paltrow in 2008, has weathered the storm of negative attention and emerged stronger than ever. In this article, we take a look at Goop’s long and controversial past and how it continues to thrive despite it and sometimes even because of it.
Setting up a brand is a challenging but rewarding endeavor. Diversifying your product or service portfolio is crucial to reaching new customers and reducing risks. Most importantly, it helps you stay relevant. However, for luxury brands, diversification is a head-scratching pursuit, as they are often associated with—and limited to—their niche.
As the world continues to evolve, so does the nature of work. The traditional nine-to-five job is no longer the only option available, and more and more people are choosing to freelance or work in the gig economy. This shift has had a significant impact on many industries, and startups are no exception.
The subscription economy has become a trend in the past couple of years. While there are a lot of things that people don’t want subscriptions for, like a video game you already own, there are some subscription services that people are willing to break the bank for. There is a certain rush that comes with receiving a goodie box filled with items that have been specially curated for you.
The modern world has made it so much easier for us to indulge in laziness. Don’t want to go pick up wine for your house party? You can have it delivered to your doorstep. Don’t want to clean your oven? You can hire someone to come to your house and do it for you.
In 1988, Gautam Adani, a school dropout, launched Adani Enterprises. The primary focus of the conglomerate’s portfolio remained transport and energy, then expanded to mining, airports and more. Adani was so successful in the venture that last year, he was crowned the richest man in Asia and the third richest worldwide, with US$120 billion to his name.
Instagram is more than just a fun way to share photos and videos with your friends—it’s also a powerful marketing tool that can be tailored to suit the needs of your business. With around 1.2 billion monthly active users worldwide, Instagram is the fourth most popular photo and video-sharing social networking service and the perfect place to advertise services or products.
Business owners often struggle with boosting website traffic, lowering their bounce rate and converting followers into paying customers. However, many are unaware of the great potential offered by YouTube. Since its launch in 2005, YouTube has established itself as a world-renowned platform for modern media. As per Alexa’s global ranking, YouTube is the second most trafficked website in the world.
In 2022, American media personality Kim Kardashian’s shapewear brand Skims reached a market capitalization of US$3.2 billion. This massive net worth is a byproduct of a lot of factors, such as Kim’s popularity, the brand’s inclusive size range and adaptability (as we saw during the pandemic) to name a few.