E-commerce / New Retail

What Brands Must Know About China’s Evolving Millennial Buyers

What Brands Must Know About China’s Evolving Millennial Buyers

Earlier this year, climate activist Greta Thunberg called out fast fashion consumers during an interview with a fashion magazine. She said, “If you are buying fast fashion, then you are contributing to that industry and encouraging them to expand and encouraging them to continue their harmful process.”

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Is the Corporate Wellness Industry a Total Scam

Is the Corporate Wellness Industry a Total Scam?

Green smoothies, spontaneous getaways and jade rollers have grown into “essentials” for those looking to boost their life. On TikTok, there’s the “that girl” routine urging women to wake up at 5am, do yoga, make an iced coffee and read a book. Over the past year, we have all become projects of self-care. We are all trying to become better versions of ourselves, whatever that may entail. That’s what brands have made note of and are using to their advantage.

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Major Types of Influencer Marketing

Major Types of Influencer Marketing

Influencer marketing is the shiny new gem in the crown jewels of digital marketing. We have previously discussed the differences between traditional and influencer marketing, as well as the latter’s advantages in the ever-evolving digital landscape.

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Regulation in NFT Marketplaces

Decentralization and the Lack of Regulation in NFT Marketplaces

On September 14, 2021, OpenSea, a popular NFT marketplace startup, admitted to insider trading on their website. The event is unprecedented in crypto history. Within 24 hours of the incident, the company had put in new employee policies to regulate trading on their platform. OpenSea’s insider trading incident highlights the fact that while the popularity of digital items is on the rise, so are cybercrimes that seek to make a profit at the expense of genuine creators and buyers.

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Is Veganism Sustainable

Is Veganism Truly Sustainable?

Veganism is an ideology that discourages the consumption of any animal products in diet or daily life. This ideology is gaining massive popularity as startups explore the market for vegan products and services. The boom in easily available vegan products is making veganism a more achievable lifestyle than before. Thousands of people across the world have adopted such a lifestyle for various reasons in recent years.

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Turning Rocks into Notebooks

Turning Rocks into Notebooks: A Look at Karst’s No-Tree Paper

Around 42% of wood harvest across the world goes into making paper. The paper industry is a significant contributor to deforestation and consumes 4% of the world’s energy reserve. To mitigate the environmental impact of the paper industry, the Australia-based company Karst has come up with an eco-friendly solution to the world’s paper needs.

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MOHLIA Flowers Banner

MOHLIA: Flowers That Last Forever

Does your significant other or best friend love flowers but hate to see them wilt? Flower store MOHLIA’s infinity flowers might be the solution to your problem.

MOHLIA is a “budding” Hong Kong-based startup founded by 22-year-old author and entrepreneur Simran Mohinani. She got the idea for the business when she was moving from the United States to Asia.

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