Amazon Transforms Gaming and App Experience into Seamless Shopping Spree

Amazon Transforms Gaming and App Experience into Seamless Shopping Spree

This innovative offering takes Amazon’s shopping experiences to new heights.

Amazon, the popular e-commerce platform, continues to enhance the shopping experience for customers worldwide. In a bid to further streamline the process, the online shopping giant has recently introduced an innovative service known as Amazon Anywhere.

Gone are the days of having to pause your game or exit your favorite app to make a purchase. With Amazon Anywhere, you can discover and buy physical products from Amazon’s inventory without ever leaving the game or mobile application you’re engaged in. 

Amazon is initially introducing the Anywhere experience within Peridot, a new real-world augmented reality game created by Niantic, the maker of Pokémon Go. Peridot takes the pet simulation genre to the next level by incorporating real-world elements through artificial intelligence technology. It is available on both iOS and Android devices.

Exploring the integration of Peridot x Amazon Anywhere 

The integration with Amazon Anywhere lets users purchase Peridot-branded merchandise directly from the app. Once you link your Amazon account to Peridot, you can browse through a range of products that feature the artwork of magical creatures from the game. The products include T-shirts, hoodies, phone accessories, and throw pillows, and you can choose the fit type, size, and color of your preference. The app displays the product details, images, availability, Prime eligibility, price, and estimated delivery date just like in the Amazon stores, making it easy to make informed purchasing decisions.

By simply clicking the buy button within the game, you can easily purchase using your connected Amazon account without having to exit the game. Once you’ve completed the transaction, the products will be shipped to you like any other Amazon purchase, and you’ll be able to track and manage your orders through the app.

Amazon’s VP of consumer electronics at Amazon, Steve Downer, shared in a blog post, “We’re creating a new landscape for shoppable entertainment and digital experiences while continuing to meet our customers where they are, with the products they love. Most shopping in virtual worlds is currently limited to purchases of virtual currency and in-game digital items, with no easy path to purchase physical products. We want to change that.”

The company also mentioned that the platform caters not only to customers but also to creators and developers of virtual worlds, video games or mobile apps who wish to expand their digital experiences into the real world. Through Amazon Anywhere, they can select products from Amazon’s selection, including a brand’s own merchandise. This enables them to engage their audiences without the hassle of selection, shipping or fulfillment, focusing solely on creating exceptional experiences.

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