4 Business Sectors Reaping Sweet Profit from FIFA World Cup Qatar 2022

4 Business Sectors Reaping Profit from FIFA World Cup 2022

The five-week FIFA World Cup 2022 in Qatar is delivering record-high revenues.

The 2022 FIFA World Cup 2022 in Qatar will generate roughly US$6.5 billion in revenue, topping the previous record of US$5.4 billion from the 2018 World Cup in Russia. Thanks to the once-in-four-year tournament, Qatar’s GDP is estimated to grow by 4.1% in 2022, and the tournament alone could add up to US$20 billion to Qatar’s economy. Experts also believe that Qatar’s GDP will rise at an annual rate of 3.2% between 2022 and 2030. 

With revenues expected to outperform all previous records, many business sectors are reaping huge profits from the ongoing FIFA World Cup 2022 in Qatar. From tourism to hospitality and beyond, here’s a look at how the four main business sectors are cashing in on the football fever. 

Tourism and infrastructure

The tourism and infrastructure industry is no doubt a big winner during the World Cup, with Qatar contributing the most in travel and tourism to the Gulf Cooperation Council (GCC) region’s GDP. With the FIFA World Cup taking place in Qatar, the tourism sector can expect to bring in up to US$4 billion in earnings to the GCC region, of which Qatar will corner the major share.  

As Qatar’s tourism sector has been steadily bouncing back from Covid’s impact, the country is looking to make it 12% of its GDP by 2030. To accommodate the influx of tourists, Qatar has invested around US$220 billion in its infrastructure since 2010 when Qatar was named as host of the 2022 World Cup. In addition to building state-of-the-art stadiums to host the World Cup matches, Qatar has built a modern metro system, new hotels, resorts and districts within the capital city, Doha, as well as increasing its airport capacity.

Hotel Industry

There is no doubt that the hotel business is one of the main beneficiaries of the FIFA World Cup in Qatar. With an estimated 1.5 million tourists expected to descend on Qatar for the tournament, there is a huge demand for accommodation and dining options. Over 150 new hotels have been built for the FIFA World Cup to meet this demand, and the hotel business will continue to grow even after the World Cup this year.

As per global real estate consultant Knight Frank’s report, by 2025, the hotel industry in Qatar could see 89% growth to over 56,000 hotel rooms, which will cost over US$7 billion. “While there is palpable excitement in Doha as the FIFA World Cup draws near, for the country’s hospitality sector, the best is yet to come,” said the Head of Knight Frank, Faisal Durrani.

Hotels in Qatar are already preparing for the influx of guests following this year’s World Cup, with many hotels increasing their capacity or opening new properties. These new hotels will continue to serve as an additional source of revenue for the economy in the years to come.

Retail and e-commerce

Among all the GCC countries, Qatar is expected to have the highest growth in retail sales with a 36% year-on-year increase, reaching US$18.5 billion in 2022. With millions of visitors coming to the country for the World Cup, there will be a significant boost in the revenues of the country’s retail industry. 

To accommodate the growing demand, there will be a need for more retail space, including everything from grocery stores and convenience stores to souvenir shops selling World Cup merchandise. Retailers will see a significant increase in sales during the tournament.

Media and telecommunications

More than three billion football fans across the world will be glued to their television screens during the FIFA World Cup in Qatar. This provides a golden opportunity for businesses in the media and entertainment industry to capitalize on the football heat. Apart from TV networks paying top dollar for broadcast rights, sponsors were also predicted to pour a record-high amount of money—up to US$1.72 billion—into advertising during the event to vie for attention from viewers. The number might spike even higher in reality. As the tournament kick-started, data has shown that Chinese companies are the biggest sponsors—US$1.4 billion—in the World Cup 2022, with Wanda Group, Hisense Group, Vivi and Mengniu being the four official Chinese sponsors.

As per previous records, television broadcasting rights contributed to about half of FIFA’s earnings, with an additional 26% from marketing rights with sponsors. With the revenue from this year’s World Cup anticipated to set a new record, we can expect the media and entertainment sector will benefit significantly from the tournament.

There is so much potential for growth tied to the 2022 FIFA World Cup that it’s no wonder why businesses are excited. Even though the tournament is going on, it’s best to keep an eye on these four sectors—they’re sure to be big winners after it ends.

Also read:

Header image courtesy of Freepik


Share on facebook
Share on twitter
Share on linkedin
Share on email


Mercedes-Benz Launches the New Luxurious CLE Cabriolet

Mercedes-Benz has launched the CLE Cabriolet, building on its heritage of creating four-seater convertible vehicles. This new addition is characterized by its expressive design, advanced technology, and high-quality features, ensuring an enhanced driving experience. The model, which evolves from the CLE Coupé, stands out with its traditional fabric acoustic soft top and distinct high-quality details, making it uniquely positioned in the market. Designed to offer dynamic performance alongside exceptional daily comfort, the CLE Cabriolet supports year-round open-air enjoyment.

4 Companies Reusing Coffee Husk for Eco-Friendly Innovations

A daily cup of coffee is more than just a morning ritual—it’s a powerhouse of energy and health benefits. Beyond keeping you alert, coffee supports brain health, maintains liver function and may even lower the risk of depression. However, the journey of coffee from plantation to mug involves an energy-intensive process that produces significant waste, particularly coffee husks.

Fort Worth Hosts New LG Electronics Facility for EV Charger Assembly

LG Electronics has initiated its first U.S. production facility for electric vehicle (EV) charging stations in Fort Worth, Texas, aiming to bolster the national EV charging infrastructure and generate employment opportunities. The facility’s inauguration was marked by an event attended by Fort Worth Mayor Mattie Parker and LG executives Alec Jang, H.K. Suh and Nicolas Min. This development is part of LG’s strategy to expand its presence in the EV charger market by providing high-quality charging solutions and services.

KPMG Introduces “The Road to Leadership” along with Harvard Business School

KPMG in India and Harvard Business School Publishing Corporation (HBSPC) have announced a collaboration to launch “The Road to Leadership”, a program designed to empower mid-level managers with the skills and insights needed to ascend to leadership roles. This collaboration brings together HBSPC’s rich legacy in leadership education and KPMG’s deep industry experience, offering participants a unique blend of theoretical knowledge and practical insights tailored for the Indian context.

What Are the Negative Impacts of AI on the Film Industry?

The arrival of artificial intelligence (AI) in filmmaking is changing the game, introducing endless possibilities into an industry known for its creativity. Hollywood, known for its glitz and glamour, is already on board, using AI to pick out potential hits through script analysis and predictive analytics. This allows filmmakers to make data-informed decisions on which scripts might win the audience’s hearts.