If you’re not using your blog as a lead generation tool, then you’re missing out on a huge opportunity!
You may be wondering how you can use your blog to generate leads (individuals who are interested in a firm’s services in any form). After all, isn’t a blog supposed to be a forum for sharing your thoughts and opinions with the world? It can certainly be that, but it can also serve as a powerful lead generation tool. According to HubSpot, 60% of consumers read blogs. Also, Orbit Media’s annual blogging survey found out that 77% of bloggers believe blogs drive results, which is a huge number to justify how this medium can generate leads for companies like yours!
Investing in high-quality blog content will give you a higher return on investment (ROI); in this case, a good blog can help you generate more leads and turn them into customers! If you are stuck with coming up with your next marketing strategy, keep reading to learn more about how you can use blogging to bring in more leads.
Share interesting and relevant content
Sharing content that is both engaging and relevant to your target customers or clients is the most important thing you can do to get leads with your blog. For example, if you’re a real estate agent, write blog posts about the housing market or tips for buying or selling a home. If you design websites, write blog posts about web design trends or tips for creating a successful website. This is also a spectacular chance to display your expertise and insights in the field, which will in turn attract more readers who can be your potential leads.
Include calls to action
A call-to-action button (CTA) is a part of your website or landing page that encourages people to take action. CTA buttons can vary in style and size depending on the desired conversion and the amount of creativity put into designing them.
By placing a CTA button in your blog posts, you provide visitors the option to convert into leads. Some examples of CTA buttons include “add to cart”, “free trial signup” and “download”. These can be in the form of buttons or links that invite readers to, for instance, sign up for your newsletter, download an e-book or schedule a consultation. You can also play around with the texts displayed on the button to make your site visitors can’t help but click. For example, instead of saying just “sign up”, you can use the phrase “I’m in!”.
Include opt-in and opt-out buttons
Opt-in and opt-out buttons are another great way to generate leads from your blog posts. Including an opt-in button makes it easy for people to subscribe to your blog and receive updates whenever you post new content.
However, you should also include an opt-out button so that people can unsubscribe if they no longer want to receive your blog updates. This will help to ensure that only people who are genuinely interested in your blog are receiving your updates, and it will also help to avoid any potential spam complaints. Including both an opt-in and opt-out button is the best way to ensure that your blog is generating loyal leads.
Use keywords smartly
The best blog in the world won’t do you any good if people can’t find it. No matter how well-written, informative and engaging your blog posts are, if no one can find it on any search engines, it might as well not exist. That’s why a sound keyword strategy is essential for any business that wants to generate the most leads from its blog. By including relevant keywords throughout your blog content, your posts will more likely be found by those who are already intrigued by what you have to say.
However, beware of keyword stuffing, which is when you repeat the same words or use too many keywords that your blog post becomes difficult to read. Not only will this turn off potential leads, but it could also get you penalized by Google!
In short, the key is to strike a balance between writing for humans and writing for search engines. If you can do that, then you’ll be well on your way to generating more leads for your business.
Offer premium content
Everyone knows that the key to a successful blog is great content. But what exactly constitutes “great” content? That’s where things get a little tricky. For some people, great content simply means informative articles that are well-written and researched. For others, it takes a step further than that—the content has to be entertaining and engaging.
This is where premium content comes in. Premium content is a kind of gated content that is exclusive and only accessible to those who sign up for your email list. By putting your best content behind a paywall, you can generate revenue while also providing value to your readers. Of course, not all of your content must be behind a paywall; you can still offer a mix of free and paid content to reach a wider audience. With the right marketing strategy, you can make your paid content irresistible to potential leads.
By offering valuable content that is behind a paywall, you can increase leads without having to sacrifice quality or quantity. Just make sure that your premium content is truly valuable—otherwise, you risk turning off potential customers.
Use social media to promote your blog
There’s no denying that social media is a powerful advertising tool. With over three billion active users, it’s a great way to reach a large audience. Here’s how: first, make sure that your blog is optimized for lead generation. This means doing all the abovementioned steps, such as including CTAs and lead capture forms (a form to collect customer data). Then, promote your blog posts on social media. Use catchy headlines and eye-catching visuals to get people to be interested in your blog posts. Finally, don’t forget to include a link to your blog in your bio and write “link in bio” in your post caption to direct your followers to your blog.
By following these simple tips, you can use social media to generate leads from your blog and grow your business. Blogging is a great way to attract attention and interest from potential customers, so don’t hesitate to give it a try.
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