How to Get Your Business Listed on Google?

How to Get Your Business Listed on Google

Getting your business listed on Google is not as hard as you think.

Google is the world’s largest search engine, handling approximately 8.5 billion searches per day. Leading the search engine business, Google accounts for 91.9 percent of the global search engine market share. Given that, it’s no wonder businesses want their products and services to be seen by Google users. If you aren’t on Google, you are missing out on a lot of potential customers and revenue! Good news—getting your company listed on Google is relatively simple. Read on to find out how!

A step-by-step guide for listing your business on Google

Step 1: Create a Google account

Formerly known as  “My Business”, Google Business Profile is an easy-to-use tool for managing your business’s online presence. To create your business profile, you need a Google account first. If you don’t have one already, or want to create a new one for your business, visit the Google sign-in page and select the “create account” option. 

Step 2: Add your business to Google via Google Business Profile homepage

Add your business to Google via Google Business Profile homepage

Once you’ve created your account, go to the Business Profile homepage and click on the “Manage now” tab. First, enter the name and category of your business. A drop-down menu will pop up as you type, and you can select “Create a business with this name”. Then, choose the right category for your company and click Next.

Though it’s free, it is only available to businesses that involve in-person contact with customers. For instance, one that has physical locations, like restaurants, or provides services through visiting clients, like consultants or plumbers.

Step 3: Enter your company’s location/ service area and contact information

Enter your company’s location service area and contact information

Add your business location by entering the full address of where you are based. If your business provides delivery or home and office visit services, you can list the areas you serve. If you do not put in a valid address, Google will ask you to specify the region you are located in. Then, add your contact information (i.e. phone number and current website address).

If you do not provide a business address, you will be asked to provide your personal mailing address for verification.

Step 4: Verify your account on Google

Verify your account on Google

After you’ve filled out all the necessary information, you’ll need to verify your company on Google. Google verification ensures that your business is legitimate and that the information you provide is accurate. Google will send you the verification code through a variety of methods, including by phone, email, mail and Google Search Console. 

Note that there are possibilities where you will be requested to verify your account using more than one method. Furthermore, the available methods are determined by factors such as business category, public information, geography, operating hours and so on.

Once you have completed your verification process, you will need to wait for Google to review and approve your business account. This process can take up to seven working days or more, and Google will notify you once your listing is approved. 

There will be a few more details you have to put in to customize your profile, such as operating hours, services, messaging channels, business description and photos of your business. Google will offer you free advertising credits that are worth US$500. To redeem the credits, you will be directed to another window where you have to answer some prompts about your business’s online presence and activity.

What’s next?

Once you’ve completed the verification process, you’ll be able to take full advantage of Google’s features, including Google Maps and Google Ads. You can manage your business profile on your account page where you can add more information about your business, such as photos, videos, logos and managers. Be sure to add high-quality photos and videos to give potential customers a good sense of what your business is all about! 

It will also show you insights that Google collects about your business, like reviews, messages and posts. All of these tools can help you to better manage your business and reach new customers. 

So, don’t wait around for Google to add your business information to their listings. You can get started today. Follow these steps, and your business will start appearing in Google searches, giving you a valuable new source of customers and inquiries.

Note: The exact procedure may vary depending on the choices you make on each page and the type of business page you’re creating.

Also read: 

Header image courtesy of Pixabay

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

How to Find Your Company’s North Star Metric to Ensure Success

How to Find Your Company’s North Star Metric to Ensure Success

In the world of business, having a singular goal to focus on can be the key to success. That’s where the North Star Metric (NSM) comes in. Coined by startup investor Sean Ellis, the NSM is the measure of the value a company is delivering to its customers and is used as a means to predict the growth of the business.

Video-Games-That-are-Accessible-for-the-Visually-Impaired

Breaking Barriers: Video Games That are Accessible for the Visually Impaired

In recent years, the gaming industry has made significant strides in promoting inclusivity and accessibility for players of all abilities. While video games have long been regarded as a visual medium, game developers and designers have worked to break barriers and create gaming experiences accommodating the visually impaired.

Discover-the-Best-Thin-and-Light-Laptops-to-Suit-Your-Needs

Discover the Best Thin and Light Laptops to Suit Your Needs

In today’s fast-paced world, a laptop that seamlessly combines sleek design, impressive power and exceptional portability is no longer a luxury but a necessity. Whether you’re a student, a professional or someone with a creative passion, finding the perfect thin and light laptop is crucial for staying productive and mobile.