It’s very likely that you have seen some crypto enthusiasts using a punk or an ape as their Twitter profile pictures. Or must have come across articles about couples exchanging wedding vows through non-fungible tokens (NFT).
Have you ever received discount coupons or special rewards simply because you were a brand’s registered member? That’s the idea behind crypto airdropping, too. In 2014, Auroracoin, the first crypto airdrop, distributed 31.8 AUR (US$385), its native token, to each Icelander in a bid to make it the national currency of the country.
With Facebook changing its name to Meta Platforms Inc, or Meta for short, the concept of a rebranding has been garnering significant attention. Rebranding refers to the act of changing your brand’s image, either to freshen up how consumers think of your company or to completely cut ties with the past and create an entirely new look and feel.
Launching a company is a major undertaking. You need to build a team, find clients and keep the business running smoothly. Above all, you need funds! But not all startups have unlimited budgets to do it. Most startups are bootstrapped, or self-funded.
For startups, patents can be super beneficial. From increasing your chances of securing funding to boosting your odds of getting acquired in an initial public offering (IPO)—there’s plenty to gain from patenting your inventions. A study by Mines ParisTech found that a startup that already has patents before a venture capital investment has about a 50% chance of succeeding within ten years of the investment. In comparison, startups that don’t boast patents have only a 30% chance.
Bored of giving and receiving the clichéd chocolates and flowers every Valentine’s Day? Want to try something new and interesting to impress your partner? Well, fear not, we have gathered some non-traditional gift options for you to try out this Valentine’s Day!
Almost all of us have been exposed to some form of user-generated content today. User-generated content, or content that you and I can create and share on Facebook or YouTube, came into being during the Web 2.0 era. User-generated content is so deeply ingrained in the fabric of the internet that some have even made a career out of posting content on various platforms.
On January 16, 2022, a news outlet reported that Walmart is gearing up to enter the metaverse. The retail store filed for numerous patents, with the goal of selling virtual goods, such as home decor, toys, sporting goods, personal care items and much more.
Rebranding has become all the rage in recent years, with well-known brands, like Adobe Creative Cloud, Burger King, Pfizer, Cadbury and BMW making efforts to reinvigorate their identities and directions. A rebranding happens for different reasons, and it takes a lot of time, money and hard work to roll out your new message to your audience.
If you’ve been aimlessly scrolling through popular internet forums, like Twitter or Reddit, chances are you’ve stumbled upon the frequent and heated debates surrounding non-fungible tokens (NFTs). These debates, typically, question whether NFTs are the best thing to happen to the online art community or the beginnings of an environmentally-detrimental hellscape.
Metaverse is the older–and much more advanced–sibling of the internet, and it is on its way to becoming the favorite child of many brands. It is a new iteration of the web that is shaped by its users.
Over the past two years, luxury brands have had to develop high-performance products that align with the increasingly digitalized world. Today, the unique value proposition (UVP) of luxury brands is defined by the users’ experience, which focuses on three core areas: driving engagement through exclusive technologies.
When social media was first introduced to us, many were using it to create and share content. Now, social media platforms offer more than just that—they have topped the list of entertainment, marketing and networking tools. More and more businesses are utilizing social media to promote their products.
While the metaverse might have only recently entered the limelight, the concept has existed for a long time. The term “metaverse” was in fact coined by Neal Stephenson in his 1992 science fiction novel, Snow Crash. He used the term to describe a virtual reality-based world that would take the place of the internet.
As social media evolves, it’s not that hard to imagine that people can make a pretty penny from working as influencers online. The global value of influencer marketing has been estimated to be US$9.7 billion in 2021. Today, this field is not limited to “real” people (yes, you read that right!). Over the past few years, virtual influencers have been making waves on social media as well.
As our reliance on the internet continues to grow, brands will need to become more readily available over various media platforms to provide customer service. This will not only help the brand create a smoother shopping experience but will also help prospective customers know that the brand keeps up with the changing trends.