Marketing & Branding

20 Going On 30

By Jasmine Bina  2020 is an inflection point for brands Brand strategy, at its most basic level, is a prediction. As a founder, you predict

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The Psychology of Pricing

“All our knowledge has its origin in our perceptions – Leonardo da vinci”   Price is merely a perception. Our brain remembers prices as either

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Do Good Business By Doing Good

By Bas A. Fransen | In developing countries, deforestation and unsustainable farming is still common practice. In developed countries, companies need to become more sustainable by law

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