The United Nation’s 26th Climate Conference, “COP26”, came to a close on November 12, 2021. The UN, itself, wasn’t fully pleased with the outcome. Besides weak commitments made by countries within, the conference also witnessed protestors opposing “greenwashing” and demanding “system change, not climate change” outside.
Shoppers today want glowing skin, but not at the cost of the environment. That’s evident in the way they are shopping. A study by Wella’s weDo/Professional revealed that more than half of customers prefer buying sustainable beauty products. A Partner at McKinsey, Emma Spagnuolo, shared in a podcast, “Since we started doing our generational research in 2016.
SEO, or Search Engine Optimization, is about making your website stand out in search engines. With the right SEO strategy, you can rank among the top sites visible to users on Google search.
Sales is integral to a company’s success. After all, it dictates how your business offering reaches and convinces your target audience. According to a study by the Harvard Business Review, companies with a defined sales process earned 18% more revenue than companies with none. What’s more? Companies that used three sales pipeline tools efficiently had a 28% higher revenue growth! Building and maintaining a sales pipeline can make a huge difference to your business growth.
Many of us have visited reputed museums and art galleries and stumbled across a piece of work that appears to be the finger painting project of a toddler. What furthers the layperson’s bewilderment in such situations is that the price tags for such pieces read millions of dollars.
Education is no longer just about textbooks and chalkboards. And, rest assured, it’s not limited to students. With EdTech—technology that makes education more engaging—the education landscape is changing, and so is the demand. In 2020, the global education technology market was valued at US$89.49 billion.
September 20, 2021 marked the third visit of global pop icons, BTS, to the United Nations General Assembly (UNGA).
The seven-member group, comprising RM (Kim Namjoon), Jin (Kim Seokjin), Suga (Min Yun-gi), J-Hope (Jung Hoseok), Jimin (Park Ji-min), V (Kim Taehyung) and Jungkook (Jeon Jungkook), was appointed as the “Special Presidential Envoy for Future Generations and Culture” by South Korea’s President, Moon Jae-In, to join her at UNGA.
Earlier this year, climate activist Greta Thunberg called out fast fashion consumers during an interview with a fashion magazine. She said, “If you are buying fast fashion, then you are contributing to that industry and encouraging them to expand and encouraging them to continue their harmful process.”
The NFT craze does not seem to be going away anytime soon. The global hype around immutable digital assets has only gone up as TikTok hops on the bandwagon, allowing fans to “own a moment that broke the internet”.
After over a year of working from home and attending online classes while in lockdown, many are feeling the brunt of the increased screen time. The recent rise in the popularity of audio media, like podcasts and audiobooks, can be attributed to screen exhaustion.
Green smoothies, spontaneous getaways and jade rollers have grown into “essentials” for those looking to boost their life. On TikTok, there’s the “that girl” routine urging women to wake up at 5am, do yoga, make an iced coffee and read a book. Over the past year, we have all become projects of self-care. We are all trying to become better versions of ourselves, whatever that may entail. That’s what brands have made note of and are using to their advantage.
Anyone who has heard about NFTs will marvel at the astonishing prices people are willing to pay for them. Recently, the “Side-Eye Chloe” meme sold as an NFT for US$76,377.50, joining many other legendary meme NFTs. But what are NFTs? And why are people willing to bear such an expense to own them?
In a recent valuation, the Australian graphic designing website, Canva, was valued at a whopping US$40 billion. This cements its place as one of the largest privately-owned companies in the world. The company is now the fifth most valuable startup worldwide, closely following SpaceX, Stripe, ByteDance and Klarna.
Influencer marketing is the shiny new gem in the crown jewels of digital marketing. We have previously discussed the differences between traditional and influencer marketing, as well as the latter’s advantages in the ever-evolving digital landscape.
From your everyday newspapers to over-the-top (OTT) platforms like Netflix—numerous companies use the subscription-based business model. This model allows businesses to sell subscriptions online, billing customers on a monthly, weekly or yearly basis. This way, businesses can make the most of their customer relationships and build a steady income flow.
Twitter has been an important tool in any startup’s marketing arsenal; as such, the updates have brought about some excitement.The updates revolve around original content creation and aim to give users more security and control over their tweets.