Marketing & Branding

What Is the Point of Social Tokens?

What Is the Point of Social Tokens?

Kamya Pandey September 16, 2022

It seems like just about anyone is creating some kind of cryptocurrency these days. In April this year, news broke that Meta founder Mark Zuckerberg was planning on creating his own centralized-social token (dubbed “Zuck Bucks” by Meta’s employees) to reduce the company’s dependence on advertisers. This currency would operate like tokens inside a video game, meaning that you could use them to buy items on Meta’s platform.

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What Are the 5 Basic Resources Needed to Start a Business?

What Are the 5 Basic Resources Needed to Start a Business?

Alinda Gupta September 8, 2022

Over two-thirds of start-ups never make it past the finish line. There might be multiple factors to that, such as a poor quality of employees and investors or not researching the market well. Starting a business is no small feat, and there are a number of important resources you’ll need to get off the ground.

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Luxury Goods

Are Luxury Goods Really Worth It?

Tanvi Dayal September 7, 2022

When we hear the word “luxury”, we think of the sparkle of chandeliers; we think of the purr of a sports car engine; we think of…gold-plated staple pins? Don’t we?
But what makes these coveted items worth so much more than the average ceiling lights, the average family car and the good old staple pins that you can get a dime a dozen? Well, as they say, the devil is in the details, and the value is in the label of luxury.

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How to Use Blogs To Generate Leads?

How to Use Blogs To Generate Leads?

Samiksha Jain September 6, 2022

You may be wondering how you can use your blog to generate leads (individuals who are interested in a firm’s services in any form). After all, isn’t a blog supposed to be a forum for sharing your thoughts and opinions with the world? It can certainly be that, but it can also serve as a powerful lead generation tool. According to HubSpot, 60% of consumers read blogs.

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Top 5 Startups Capitalizing on the Hallyu Wave

Top 5 Startups Capitalizing on the Hallyu Wave

Kamya Pandey September 5, 2022

Look around you, and I’m sure you’ll find at least one person who is either into Korean pop music (K-pop) or Korean dramas (K-dramas). The popularity of Korean cultural products, be it music, TV shows, fashion or skincare, is called the Hallyu (Chinese term for the word Korean) wave. Hallyu wave’s acclaim has had a positive impact on the South Korean economy, with boy band BTS contributing US$3.6 billion to the country’s economy all by themselves.

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Why You Should Start a Podcast for Your Business

Why You Should Start a Podcast for Your Business

Kamya Pandey September 4, 2022

The one thing Microsoft and Michelle Obama have in common is that both run their own successful podcasts. Podcasting has been experiencing exponential growth during the pandemic, with the number of podcast listeners increasing from 274.8 million in 2019 to 383.7 million as of July 2021.

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7 Must-Have Tools for Social Media Managers in 2022

7 Must-Have Tools for Social Media Managers in 2022

Alinda Gupta September 1, 2022

Plenty has been said about social media’s influence on how people interact with a brand. One social media post can completely transform a brand’s image. As much as social media popularity is about luck, it is also about strategy. That is why more and more businesses are onboarding social media managers. As per a survey, social media spending increased by a massive 74% between February and June 2020.

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8 Ways to Earn Money From Travel Blogging

8 Ways to Earn Money From Travel Blogging

Samiksha Jain August 26, 2022

Do you love to travel? Are you always looking for new ways to see the world and explore new places? If so, then you may want to consider starting a travel blog. Not only is it a great way to share your adventures and experiences with the world, but you can earn some extra money from it!

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What Can We Do for Sustainable Fashion

What Can We Do for Sustainable Fashion?

Tanvi Dayal August 24, 2022

For many millennia, what we wear is an important part of our lives. Evolving from simply protecting our bodies, clothes have become an indicator of culture, profession and even social standing; and lately, as a means of self-expression as well. As such, fashion touches everyone on the planet, quite literally, and we may even call it our second skin.

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5 Hidden Google’s Treasures You Don’t Want to Miss

5 Hidden Google’s Treasures You Don’t Want to Miss

Lochlan Cheuk August 23, 2022

As one of the leading technology giants, Google has more than 271 products serving different purposes. Many of us are familiar with Google’s search engine and the Google Workspace (Gmail, Calendar, Drive, Docs, Slides, etc.). But did you know there are some hidden treasures within the product catalog that you may have never heard of but can add to your productivity?

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5 Top CRM Software for Small Businesses

5 Top CRM Software for Small Businesses

Samiksha Jain August 18, 2022

If you own a small and medium enterprise (SME), you know how difficult it is to keep track of your customers and sales while juggling other responsibilities. That’s where customer relationship management (CRM) software comes in.

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Top 5 Global Trends that Entrepreneurs Should Know About

Top 5 Global Trends that Entrepreneurs Should Know About

Tanvi Dayal August 5, 2022

Entrepreneurship is a dynamic field, with trends constantly evolving owing to technological advancements, economies and sociopolitical scenarios. These trends may vary, depending on where in the world you look. Today, we bring you a list of emerging trends that are rapidly gaining global traction.

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How to Get Your Business Listed on Google

How to Get Your Business Listed on Google?

Samiksha Jain August 3, 2022

Google is the world’s largest search engine, handling approximately 8.5 billion searches per day. Leading the search engine business, Google accounts for 91.9 percent of the global search engine market share. Given that, it’s no wonder businesses want their products and services to be seen by Google users.

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3 Secrets of Disney’s Marketing Strategies

Magical World Unmasked—3 Secrets of Disney’s Marketing Strategies

July 28, 2022

Established in 1923 by American animator and film producer Walt Disney, Disney has ballooned its business from animation to parks and resorts, consumer products, media networks and studio entertainment. For many years, it has been an icon and a household name worldwide. Customers have returned to Disneyland or Disney World again and again to get a taste of that Disney magic, especially when the world enters the post-Covid era.

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How Picsart Uses AI to Empower Creators

Kamya Pandey July 25, 2022

Artificial intelligence (AI) is being incorporated into various jobs today to reduce human workload and increase productivity. One of the fields that AI is being used in today is creating art. We have already discussed how you can use the AI art generator DALL-E to make some memes. But, if you are looking for AI tools to help create content for your business, apps like Picsart might be a better choice.

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