Marketing & Branding

Top Trademark Wars in the Tech World

Top Trademark Wars in the Tech World

Nidhi Singh February 13, 2023

he tech industry is highly competitive and rapidly expanding, with companies competing for both market share and consumer attention. To stand out, they often engage in trademark wars to secure a unique identity. A trademark, recognized by the United States Patent and Trademark Office (USPTO) as a form of intellectual property (IP), acts as a signature for a business and helps customers distinguish it from competitors.

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Google Docs vs. Microsoft Word: Which Is Better for Businesses?

Google Docs vs. Microsoft Word: Which Is Better for Businesses?

Samiksha Jain February 10, 2023

The battle between Microsoft Word and Google Docs for the coveted title of the best word processor has been raging for some time now. While many of us have been faithful to Microsoft Word for years, producing school essays, resumes and essential work documents, Google Docs has revolutionized the way we edit and share documents in a hyper-connected world with its web-based experience.

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Top Must-Follow Productivity Influencers in 2023

Top Must-Follow Productivity Influencers in 2023

Nidhi Singh February 9, 2023

Productivity is a key aspect of success in today’s fast-paced world. Being productive enables individuals to balance their work and personal lives effectively while accomplishing their goals efficiently. To help you stay on track and reach your full potential, we’ve identified top influential productivity experts who provide valuable insights to maximize your efficiency in 2023.

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How To Make Instagram Work For Your Business

How To Make Instagram Work For Your Business

Samiksha Jain February 2, 2023

Instagram is more than just a fun way to share photos and videos with your friends—it’s also a powerful marketing tool that can be tailored to suit the needs of your business. With around 1.2 billion monthly active users worldwide, Instagram is the fourth most popular photo and video-sharing social networking service and the perfect place to advertise services or products.

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How To Tap into YouTube As A Small Business Owner

How To Tap into YouTube As A Small Business Owner

Samiksha Jain February 1, 2023

Business owners often struggle with boosting website traffic, lowering their bounce rate and converting followers into paying customers. However, many are unaware of the great potential offered by YouTube. Since its launch in 2005, YouTube has established itself as a world-renowned platform for modern media. As per Alexa’s global ranking, YouTube is the second most trafficked website in the world.

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Instagram vs YouTube—Which Is Better for Your Business?

Instagram vs YouTube—Which Is Better for Your Business?

Alinda Gupta January 30, 2023

With the rise of social media platforms, like Instagram, TikTok and YouTube, businesses have gained new opportunities to reach their potential customers. It’s important to note that Instagram and YouTube are not just for entertainment; they can be used as powerful tools for marketing and creating brand awareness. Many individuals already use YouTube, TikTok and more to earn money.

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5 Cool Instagram Features Marketers Must Try in 2023

5 Cool Instagram Features Marketers Must Try in 2023

Alinda Gupta January 18, 2023

Spent hours scrolling Instagram lately? Well, so have many others. Over 1.2 billion people worldwide use the Meta-owned social media photo and video-sharing platform. What’s more? It’s a money-making haven for businesses. In 2021, Instagram brought in over US$25 billion in advertising revenue in the United States. Evidently, if your business wants to grow, it needs to be on Instagram today. To ensure that you make the most of it, we have rounded up some new and popular features for you to try.

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5 Essential Reasons Chatbots Fail—and Will ChatGPT, Too?

5 Essential Reasons Chatbots Fail—and Will ChatGPT, Too?

Alinda Gupta January 5, 2023

If a food delivery order fails, you can ask a chatbot to issue a refund. If you want to reserve a table for a date night, a chatbot can help you with that. If a potential partner turns you down, a chatbot can provide emotional support. From your banking needs to healthcare, customer service and more, chatbots are everywhere. Using natural language processing and sentiment analysis, chatbots—artificial intelligence (AI)-enabled software—interact with humans or other chatbots.

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Here’s What Google Is Doing to Become Gen Z Friendly

Here’s What Google Is Doing to Become Gen Z Friendly

Kamya Pandey December 26, 2022

Google is the number one search engine in the world. As of September this year, Google has been visited 89.3 billion times and handles over 92.42% of search queries across the web. But just because it is number one right now does not mean it doesn’t have any competition.

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3 Facebook Settings That Will Keep Your Data Private

3 Facebook Settings That Will Keep Your Data Private

Samiksha Jain December 26, 2022

With about 2.912 billion monthly active users globally, Facebook has grown to become one of the world’s largest and most popular social networking sites. Nonetheless, the social media giant has come under fire repeatedly for mishandling user data, and as a result, many people are rethinking their relationship with the platform.

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Top 4 Failed Kardashian Businesses

Top 4 Failed Kardashian Businesses

Kamya Pandey December 12, 2022

As of this year, the Kardashian-Jenner clan has a collective net worth of US$2.5 billion, with Kim Kardashian being the richest of them all with US$1.4 billion to her name. A good part of the Kardashian-Jenner fortune comes from their businesses, like SKIMS, Kylie Cosmetics, SKKN by Kim and Good American, to name a few.

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8 Tips to Help a Company Rebuild Its Reputation

8 Tips to Help a Company Rebuild Its Reputation

Alinda Gupta December 11, 2022

One of the most difficult tasks for a company is rebuilding its reputation after it has been smeared. While it may feel like the end of the world, all hope is not lost. In fact, there are many things a company can do to improve its reputation, but be warned: building a positive reputation is rarely possible overnight. So, give it time and do your best.

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How to Market an Unpopular and Boring Product

How to Market an Unpopular and Boring Product

Alinda Gupta December 10, 2022

Remember the infamous sales interview task—“sell this pen to me”? Honestly, there’s only so much you can do with that. Pens are boring, everyday products that don’t really need marketing, but lo and behold, the tact you use tells the interviewer how good your sales abilities are. If you can convince someone to buy a pen, you can convince them to do anything.

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Top 5 AI Tools for Content Writers

Top 5 AI Tools for Content Writers

Alinda Gupta December 10, 2022

Content writing is one of the most in-demand jobs right now. However, even the best writers can struggle with creating high-quality content regularly. But with a bit of help from artificial intelligence (AI), you can quickly write engaging and informative content. While some tools generate content that is ready to go, others require a bit of work to meet your desired standards. All things considered, with AI content generator tools, the adage “teamwork makes it dream work” rings true. Together, you and the AI can produce quality content in no time.

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4 Business Sectors Reaping Profit from FIFA World Cup 2022

4 Business Sectors Reaping Sweet Profit from FIFA World Cup Qatar 2022

Samiksha Jain December 8, 2022

The 2022 FIFA World Cup 2022 in Qatar will generate roughly US$6.5 billion in revenue, topping the previous record of US$5.4 billion from the 2018 World Cup in Russia. Thanks to the once-in-four-year tournament, Qatar’s GDP is estimated to grow by 4.1% in 2022, and the tournament alone could add up to US$20 billion to Qatar’s economy.

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The Downsides of Celebrity Endorsements

Brands Cut Ties with Kanye: The Downsides of Celebrity Endorsements

Kamya Pandey November 26, 2022

On October 21, the designer clothing brand Balenciaga announced that it would no longer be working with Kanye West. Soon after, other companies, such as Adidas, Gap, the shoe-retailer Foot Locker, talent agency CAA and record label Def Jam, also cut ties with the artist. All of these brands decided to let go of West in such quick succession because of the antisemitic comments he made on social media in early October.

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