Earlier this month, Bella Hadid stunned the crowds by showing up in just a g-string at the finale of the Coperni show in Paris Fashion Week. It was an even greater shock to the public when two men began to spray her body with what appeared to be white paint, only for it to miraculously turn into a dress.
Black, Indigenous and People of Color (BIPOC) make up the vast majority of today’s global population. Yet, when you walk into a makeup store, you see 50 shades of beige catering to a smaller percentage of makeup users with lighter skin tones, and there are only very few or no selections for darker complexions.
If you were active on the internet in 2017, you would have seen the rise in popularity of the fast-food chain Wendy’s Twitter handle. On January 4, 2017, a Twitter user questioned the validity of Wendy’s claim that the beef used in its products was fresh, as the meat couldn’t be brought to the chain’s locations in hot trucks raw. The company’s Twitter handle shot back, saying that the user had forgotten that refrigerators exist.
Stories can transport you, move you and urge you to think deeply about their characters and plotlines. No doubt, storytelling is a powerful marketing tool for brands because it can help you connect with your audience on an emotional level. When you tell a compelling story, people are more likely to remember and relate to it. Stories can also help illustrate your brand’s values and mission. Some companies today do so using alternate reality games (ARGs) to create an air of intrigue around the brand.
To stand out in a highly competitive market, even the highest-quality products need appealing and functional packaging—think about Apple’s products. As per a report by international packaging authority Smithers Pira in 2019, the global packaging industry is forecasted to grow to US$1.05 trillion by 2024.
The ability to network efficiently and create meaningful connections is necessary for success in entrepreneurship and life. From meeting new investors willing to bet on you or hiring the best employees, networking is the foundation of building your community and seeking new knowledge and opportunities. However, it does not come easily to many people, as putting yourself out in the world may feel like stepping out of one’s comfort zone.
As of 2022, Generation Z has a collective purchasing power of US$360 billion. Every business wants a part of this massive consumer base, but getting on Gen Z’s good side isn’t easy. Dealing with the 2008 recession, the COVID-19 crisis and the ongoing economic hardships have made Gen Z expert savers.
If you need to know anything about your dear writer, it’s that I love horror films and naturally have fueled this passion by consuming almost all the cult classics. One of the fascinating things about horror films is that even the lowest-budget films (like The Blair Witch Project) have a chance of success at the box office.
Have you ever heard of Slenderman? A tall thin figure with no discernible features wearing a black suit lurking somewhere in the forests, ready to kidnap unsuspecting people? At one point in the internet’s history, Slenderman was a horror staple featured in several real-seeming horror series (also called alternate reality games) on YouTube as the main antagonist.
Inbound marketing has become increasingly popular in the marketing and advertising world. In contrast to outbound marketing (e.g. cold calling, email blasts and ads) where companies directly advertise their products to the public, inbound marketing involves creating engaging, informative content (e.g. blog posts, ebooks, infographics) to draw people to your website or business.
Just about every single thing that is “trending” these days finds its origins on TikTok in one way or another. That song you have been listening to on loop for the past week? Millions of people are dancing to the same song on TikTok. The necklace you see everyone wearing and the books your favorite influencers are reading are also likely TikTok’s doing.
Microsoft Excel (MS Excel) is a must-have for any business. It is a powerful spreadsheet software application that allows users to store, organize and analyze data. While Excel is fairly easy to use, it can be tricky to become an expert. Don’t know where to start? We have compiled a list of easy-to-follow hacks that will help you become a pro at Excel!
Whether on YouTube or Instagram, I’m sure you all must have seen at least one mobile game advertisement. One common trope with today’s mobile game advertisements is that they tend to mislead their audience.
You might have come across these weird ads while scrolling through social media: In the ad for the strategy game “Game of Sultans”, a sultan is fat-shaming his daughter; in the match-three puzzle game “Lily’s Garden” ad, women use washing machines as vibrators.
If you Google “maximalist fashion”, you will be swamped with dressing guides dedicated to this “the more, the better” trend published by leading fashion magazines in 2022. Rapidly gaining popularity in the last couple of years, maximalist styles are breaking out of the runway of an Haute Couture fashion show, a red carpet event or a K-pop performance to conquer streets in high fashion neighborhoods.
We’ve all been there. We’ve spent hours crafting the perfect blog post, article or white paper, but no one is reading it. Why? It could be for a million reasons, but often it’s because we’re not doing enough to get people to come to our content. In this article, we’ll learn about the eight techniques that will help you draw in readers and get your content read!
You might have noticed grocery prices are soaring, or your usual go-to pack of chips is shrinking in size—all thanks to massive inflation. As of August 2022, the U.S. consumer price index (CPI), which measures the change in consumer prices for a specific set of goods over a period, has increased by 8.3% (year-on-year). Although it has gone down slightly from 8.6% in May, the highest it has ever been since 1981, it remains high and worrying.