Marketing & Branding

Why Is Storytelling a Powerful Marketing Tool?

Why Is Storytelling a Powerful Marketing Tool?

Alinda Gupta October 26, 2022

Stories can transport you, move you and urge you to think deeply about their characters and plotlines. No doubt, storytelling is a powerful marketing tool for brands because it can help you connect with your audience on an emotional level. When you tell a compelling story, people are more likely to remember and relate to it. Stories can also help illustrate your brand’s values and mission. Some companies today do so using alternate reality games (ARGs) to create an air of intrigue around the brand.

Read More
5 Smart Packaging Ideas That Are Eye-Catchy and Productive

5 Smart Packaging Ideas That Are Eye-Catchy And Productive

Samiksha Jain October 25, 2022

To stand out in a highly competitive market, even the highest-quality products need appealing and functional packaging—think about Apple’s products. As per a report by international packaging authority Smithers Pira in 2019, the global packaging industry is forecasted to grow to US$1.05 trillion by 2024.

Read More
6 Skills You Need for Effective Networking

6 Skills You Need for Effective Networking

Tanvi Dayal October 24, 2022

The ability to network efficiently and create meaningful connections is necessary for success in entrepreneurship and life. From meeting new investors willing to bet on you or hiring the best employees, networking is the foundation of building your community and seeking new knowledge and opportunities. However, it does not come easily to many people, as putting yourself out in the world may feel like stepping out of one’s comfort zone.

Read More
What Does Gen Z Want from Brands

What Does Gen Z Want from Brands?

Kamya Pandey October 23, 2022

As of 2022, Generation Z has a collective purchasing power of US$360 billion. Every business wants a part of this massive consumer base, but getting on Gen Z’s good side isn’t easy. Dealing with the 2008 recession, the COVID-19 crisis and the ongoing economic hardships have made Gen Z expert savers.

Read More
What Horror Movies Can Teach Us about Marketing

What Horror Movies Can Teach Us about Marketing

Kamya Pandey October 17, 2022

If you need to know anything about your dear writer, it’s that I love horror films and naturally have fueled this passion by consuming almost all the cult classics. One of the fascinating things about horror films is that even the lowest-budget films (like The Blair Witch Project) have a chance of success at the box office.

Read More
What Are ARGs and Why Are They Useful in Marketing

What Are ARGs and Why Are They Useful in Marketing?

Kamya Pandey October 15, 2022

Have you ever heard of Slenderman? A tall thin figure with no discernible features wearing a black suit lurking somewhere in the forests, ready to kidnap unsuspecting people? At one point in the internet’s history, Slenderman was a horror staple featured in several real-seeming horror series (also called alternate reality games) on YouTube as the main antagonist.

Read More
5 Effective Inbound Marketing Strategies For Growing Your Startup

6 Effective Inbound Marketing Strategies For Growing Your Startup

Samiksha Jain October 13, 2022

Inbound marketing has become increasingly popular in the marketing and advertising world. In contrast to outbound marketing (e.g. cold calling, email blasts and ads) where companies directly advertise their products to the public, inbound marketing involves creating engaging, informative content (e.g. blog posts, ebooks, infographics) to draw people to your website or business.

Read More
Is TikTok Good for Musicians or Is It Hurting the Music Industry?

Is TikTok Good for Musicians or Is It Hurting the Music Industry?

Kamya Pandey October 9, 2022

Just about every single thing that is “trending” these days finds its origins on TikTok in one way or another. That song you have been listening to on loop for the past week? Millions of people are dancing to the same song on TikTok. The necklace you see everyone wearing and the books your favorite influencers are reading are also likely TikTok’s doing.

Read More
5 Essential Tricks to Master Microsoft Excel

5 Essential Tricks to Master Microsoft Excel

Samiksha Jain October 4, 2022

Microsoft Excel (MS Excel) is a must-have for any business. It is a powerful spreadsheet software application that allows users to store, organize and analyze data. While Excel is fairly easy to use, it can be tricky to become an expert. Don’t know where to start? We have compiled a list of easy-to-follow hacks that will help you become a pro at Excel!

Read More
Top Three Weirdest Mobile Game Advertisements

Top 3 Weirdest Mobile Game Advertisements

Kamya Pandey October 3, 2022

Whether on YouTube or Instagram, I’m sure you all must have seen at least one mobile game advertisement. One common trope with today’s mobile game advertisements is that they tend to mislead their audience.
You might have come across these weird ads while scrolling through social media: In the ad for the strategy game “Game of Sultans”, a sultan is fat-shaming his daughter; in the match-three puzzle game “Lily’s Garden” ad, women use washing machines as vibrators.

Read More
The Maximalist Fashion Trend Where Did It Come From and Where Is It Going

The Maximalist Fashion Trend: Where Did It Come From and Where Is It Going?

Tanvi Dayal October 3, 2022

If you Google “maximalist fashion”, you will be swamped with dressing guides dedicated to this “the more, the better” trend published by leading fashion magazines in 2022. Rapidly gaining popularity in the last couple of years, maximalist styles are breaking out of the runway of an Haute Couture fashion show, a red carpet event or a K-pop performance to conquer streets in high fashion neighborhoods.

Read More
8 Techniques to Get Readers Rolling Right into Your Content

8 Techniques to Get Readers Rolling Right into Your Content

Samiksha Jain September 29, 2022

We’ve all been there. We’ve spent hours crafting the perfect blog post, article or white paper, but no one is reading it. Why? It could be for a million reasons, but often it’s because we’re not doing enough to get people to come to our content. In this article, we’ll learn about the eight techniques that will help you draw in readers and get your content read!

Read More
Shrinkflation

What Is “Shrinkflation” and Why Opting For It Isn’t Companies’ Only Choice

Kamya Pandey September 27, 2022

You might have noticed grocery prices are soaring, or your usual go-to pack of chips is shrinking in size—all thanks to massive inflation. As of August 2022, the U.S. consumer price index (CPI), which measures the change in consumer prices for a specific set of goods over a period, has increased by 8.3% (year-on-year). Although it has gone down slightly from 8.6% in May, the highest it has ever been since 1981, it remains high and worrying.

Read More
5 More Business Podcasts You Need to Listen To

5 More Business Podcasts You Need to Listen To

Kamya Pandey September 26, 2022

Entrepreneurs have one thing in common—they always look for opportunities to learn and grow. To gain an understanding of running a viable business, you need to listen to the experiences of those who have emerged triumphant in the business world. A great way to do so is by tuning into a vast number of business and entrepreneurship podcasts scattered across the internet today.

Read More
What Is CRM and Why Your Business Needs It

What Is CRM and Why Your Business Needs It

Lochlan Cheuk September 21, 2022

Short for customer relationship management, CRM is an amalgam of tools and tactics under marketing technology (MarTech). It enables companies to organize and exploit their customers’ data strategically. By analyzing this data, marketers can better understand their customer’s needs and suggest ways for businesses to refine their strategies for better market performance and customer relationships.

Read More
How Do You Develop an Effective eCommerce Strategy in 2022

How Do You Develop an Effective eCommerce Strategy in 2022?

Alinda Gupta September 20, 2022

As the world increasingly moves online, businesses need to have a strong ecommerce presence to remain competitive. Once you’ve set up all your ecommerce essentials, from setting up payments to managing delivery and inventory, you have to figure out how to make it all profitable. There are a few things to consider when developing your ecommerce strategy. First, you need to understand your customer base and what they want from your online store. Secondly, you need to set some realistic goals for your ecommerce business.

Read More

SIGN UP FOR JUMPSTART'S WEEKLY NEWSLETTER

For upcoming news,
opportunities, giveaways and more!

Twitter
Instagram
Facebook-f
Linkedin
Youtube
About Us
Working with us
Policies