From your everyday newspapers to over-the-top (OTT) platforms like Netflix—numerous companies use the subscription-based business model. This model allows businesses to sell subscriptions online, billing customers on a monthly, weekly or yearly basis. This way, businesses can make the most of their customer relationships and build a steady income flow.
Twitter has been an important tool in any startup’s marketing arsenal; as such, the updates have brought about some excitement.The updates revolve around original content creation and aim to give users more security and control over their tweets.
In a day and age when the average person spends more time scrolling through social media than reading a newspaper, influencers, also known as internet celebrities, have become household names. The fact that their massive followings trust their opinions on various topics, from beauty products to online courses, is constantly transforming the dynamic landscape of marketing and entrepreneurship.
A study conducted by the National Center for Biotechnology Information in the US claims that the attention span of an average human dropped from 12 seconds in 2000 to 8 seconds in 2013, owing to the excessive use of digital media. As a result, customers often forget most of the brand advertisements they come across on the internet. This is when programmatic advertising comes into the picture.
The dos and don’ts of creating a successful marketing strategy The American Marketing Association defines marketing as “the activity, set of institutions and processes for
From leveraging social media to partnering with micro-influencers — here are six ways to reduce digital marketing costs for startups. Advertising through social media, email
Small step for climate change through corporate responsibility The need of the hour is for individuals and corporations to do their bit in reducing our
In today’s competitive market, it is essential to set your brand apart. Here’s how color psychology helps you do so. People form their opinion about
Our round-up of some of the most thought-provoking marketing ideas from 2011 till today. People scroll past millions of advertisements every day. Of these, only
Why it’s crucial to build a business that puts people first and how to do it. At its core, all businesses—regardless of size, industry, or
Superstitions are deeply weeded inside Asian cultures. Find out about the top three superstitions that can affect your business. Superstitions can sometimes be harmless –
Whether you’re trying to “suss out” what this young demographic wants, or want to get a “vibe check” on their interests and behaviors, here’s the
By JOYCE KO 2020 was undoubtedly the year of disruption. Thanks to COVID-19, social media adoption accelerated and shifted online consumption behavior. Due to pandemic
In just a few clicks, customization lets the customer get a product in their choice of color, size, or design, letting them add a personal
This field is ideal for people with in-depth knowledge of various social media platforms and familiarity with Internet marketing practices. Since the onset of the
How to take prospective customers from ‘maybe’ to ‘yes’ in the customer acquisition journey The idea of customer acquisition is a powerful thing. Which business
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