Marketing & Branding

3 Facebook Settings That Will Keep Your Data Private

3 Facebook Settings That Will Keep Your Data Private

With about 2.912 billion monthly active users globally, Facebook has grown to become one of the world’s largest and most popular social networking sites. Nonetheless, the social media giant has come under fire repeatedly for mishandling user data, and as a result, many people are rethinking their relationship with the platform.

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Top 4 Failed Kardashian Businesses

Top 4 Failed Kardashian Businesses

As of this year, the Kardashian-Jenner clan has a collective net worth of US$2.5 billion, with Kim Kardashian being the richest of them all with US$1.4 billion to her name. A good part of the Kardashian-Jenner fortune comes from their businesses, like SKIMS, Kylie Cosmetics, SKKN by Kim and Good American, to name a few.

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8 Tips to Help a Company Rebuild Its Reputation

8 Tips to Help a Company Rebuild Its Reputation

One of the most difficult tasks for a company is rebuilding its reputation after it has been smeared. While it may feel like the end of the world, all hope is not lost. In fact, there are many things a company can do to improve its reputation, but be warned: building a positive reputation is rarely possible overnight. So, give it time and do your best.

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How to Market an Unpopular and Boring Product

How to Market an Unpopular and Boring Product

Remember the infamous sales interview task—“sell this pen to me”? Honestly, there’s only so much you can do with that. Pens are boring, everyday products that don’t really need marketing, but lo and behold, the tact you use tells the interviewer how good your sales abilities are. If you can convince someone to buy a pen, you can convince them to do anything.

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Top 5 AI Tools for Content Writers

Top 5 AI Tools for Content Writers

Content writing is one of the most in-demand jobs right now. However, even the best writers can struggle with creating high-quality content regularly. But with a bit of help from artificial intelligence (AI), you can quickly write engaging and informative content. While some tools generate content that is ready to go, others require a bit of work to meet your desired standards. All things considered, with AI content generator tools, the adage “teamwork makes it dream work” rings true. Together, you and the AI can produce quality content in no time.

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4 Business Sectors Reaping Profit from FIFA World Cup 2022

4 Business Sectors Reaping Sweet Profit from FIFA World Cup Qatar 2022

The 2022 FIFA World Cup 2022 in Qatar will generate roughly US$6.5 billion in revenue, topping the previous record of US$5.4 billion from the 2018 World Cup in Russia. Thanks to the once-in-four-year tournament, Qatar’s GDP is estimated to grow by 4.1% in 2022, and the tournament alone could add up to US$20 billion to Qatar’s economy.

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The Downsides of Celebrity Endorsements

Brands Cut Ties with Kanye: The Downsides of Celebrity Endorsements

On October 21, the designer clothing brand Balenciaga announced that it would no longer be working with Kanye West. Soon after, other companies, such as Adidas, Gap, the shoe-retailer Foot Locker, talent agency CAA and record label Def Jam, also cut ties with the artist. All of these brands decided to let go of West in such quick succession because of the antisemitic comments he made on social media in early October.

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Jumpstart’s Picks: 5 Black Friday Deals You Don’t Want To Miss

Jumpstart’s Picks: 5 Black Friday Deals You Don’t Want To Miss

Black Friday is just around the corner, with Amazon, Walmart, Target and Best Buy already rolling out big sales ahead. If you’re wondering where to find the best Black Friday deals, good news—we’ve done the job for you! The Jumpstart Team has compiled a list of the best Black Friday gadgets offers available right now to help you save a good amount of money. Whether you’re looking for a new TV, smartphone, laptop or gaming console, be sure to check out our list of Black Friday deals. You won’t be disappointed!

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Why You Need to Update Your Customer Experience Strategy

Why You Need to Update Your Customer Experience Strategy

We live in a time when customers are always willing to pay for something that provides a great experience. We’re not the only ones saying this: Numbers are backing this claim as well. American Express found that 86% of customers are willing to pay more for a better customer experience (CX). Another report stated that a business that earns over US$1 billion each year could expect to earn an additional US$700 million on average within three years of investing in customer experience. What a big number!

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How to Make Money on Pinterest

How to Make Money on Pinterest

I’m sure most of us have used the image-sharing platform Pinterest at some point in our lives, whether it is to make a mood board for a wedding, to look for inspiration for a home renovation project, or we accidentally clicked on a Google image only to fall down a rabbit hole of scrolling aesthetic Pinterest boards. 

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5 Things to Do Before Opening a Salon

5 Things to Do Before Opening a Salon

Spas and beauty salons are becoming more popular as the need for wellness services grows. The rising urbanization and changing lifestyle are the key factors driving the industry’s growth. If we look at the numbers, the salon industry is estimated to grow at a compound annual growth rate (CAGR) of 6%, reaching more than US$217.25 billion by 2026.

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4 Weirdest Failed Startups That You Should Know About

4 Weirdest Failed Startups That You Should Know About

When we think about the entrepreneurial space, stories of successful startup founders, like Steve Jobs, Bill Gates, Mark Zuckerberg and Elon Musk, flood our minds. But what often goes unnoticed is that these successes are needles in the haystack of startup failures. Around 90% of all startups fail, and many reasons can contribute to a company closing shop—problems with cash flow, lack of market research or even a large-scale market crisis.

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How to Find Your Brand Aesthetic

How to Find Your Brand Aesthetic

A noteworthy thing about the current generation is their love for aesthetics. Whether it is a style of dressing (like dark academia or cottage core) or their zodiac signs, this generation yearns for something to use as a self-descriptor. Naturally, to appeal to this generation, companies must adopt a specific way to define themselves as well.

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Top 3 Worst PR Crises in Recent History

Top 3 Worst PR Crises in Recent History

If the Try Guys situation taught us anything, it was that even the people with the most squeaky-clean images could land up in a public relations (PR) crisis at some point in their careers. And it doesn’t just have to be a cheating scandal as it was in their case. PR crises can arise from anything—a problem with your product, an unsavory reply to a customer’s tweet or even a bad advertising campaign.

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4 WhatsApp Business Features That Are Perfect for Small Business

4 WhatsApp Business Features That Are Perfect for Small Business

As the world becomes increasingly digitized, small businesses must adapt to survive. One of the best ways to do this is to take advantage of social media and instant messaging apps like WhatsApp. Owned by Meta, WhatsApp is a cross-platform application that allows users to communicate with each other via text, voice and video calls as well as share images, documents and locations.

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Reviewing Limited Edition “Force of Elements” Puzzles by EscapeWelt

Reviewing Limited Edition “Force of Elements” Puzzles by EscapeWelt

On September 28, 2022, EscapeWelt launched its Kickstarter campaign for its limited edition Force of Elements Puzzle box collection. Returning readers may remember the review of EscapeWelt’s House of the Dragon puzzle that we posted in May this year. I was glad to find that the company also wanted our opinions on their latest collection of puzzles.

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