Marketing and Branding

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Oscar Winning Film Encanto Teaches Us 7 Business Lessons

Oscar Winning Film Encanto Teaches Us 7 Business Lessons

Last year gave us a lot of gems when it came to youth-oriented movies, be it Spider-Man: No Way Home or Encanto. Not only did these movies bring the action and some great music, they also left behind some valuable lessons for startups.

Oscar Winning Film Encanto Teaches Us 7 Business Lessons Read More ยป

Last year gave us a lot of gems when it came to youth-oriented movies, be it Spider-Man: No Way Home or Encanto. Not only did these movies bring the action and some great music, they also left behind some valuable lessons for startups.

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What Brands Must Know About Chinaโ€™s Evolving Millennial Buyers

What Brands Must Know About Chinaโ€™s Evolving Millennial Buyers

Earlier this year, climate activist Greta Thunberg called out fast fashion consumers during an interview with a fashion magazine. She said, โ€œIf you are buying fast fashion, then you are contributing to that industry and encouraging them to expand and encouraging them to continue their harmful process.โ€

What Brands Must Know About Chinaโ€™s Evolving Millennial Buyers Read More ยป

Earlier this year, climate activist Greta Thunberg called out fast fashion consumers during an interview with a fashion magazine. She said, โ€œIf you are buying fast fashion, then you are contributing to that industry and encouraging them to expand and encouraging them to continue their harmful process.โ€

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Programmatic Advertising and Its Game-Changing Benefits

Programmatic Advertising and Its Game-Changing Benefits

A study conducted by the National Center for Biotechnology Information in the US claims that the attention span of an average human dropped from 12 seconds in 2000 to 8 seconds in 2013, owing to the excessive use of digital media. As a result, customers often forget most of the brand advertisements they come across on the internet. This is when programmatic advertising comes into the picture.

Programmatic Advertising and Its Game-Changing Benefits Read More ยป

A study conducted by the National Center for Biotechnology Information in the US claims that the attention span of an average human dropped from 12 seconds in 2000 to 8 seconds in 2013, owing to the excessive use of digital media. As a result, customers often forget most of the brand advertisements they come across on the internet. This is when programmatic advertising comes into the picture.

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Digital Advertising

How to Cope With the Rising Cost of Digital Advertising

From leveraging social media to partnering with micro-influencers โ€” here are six ways to reduce digital marketing costs for startups. Advertising through social media, email and other digital channels has become the norm. After all, thatโ€™s where the buyers are. As customer confidence in digital mediums is increasing, the price of advertising there is increasing

How to Cope With the Rising Cost of Digital Advertising Read More ยป

From leveraging social media to partnering with micro-influencers โ€” here are six ways to reduce digital marketing costs for startups. Advertising through social media, email and other digital channels has become the norm. After all, thatโ€™s where the buyers are. As customer confidence in digital mediums is increasing, the price of advertising there is increasing

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Affordable Marketing Strategies

Affordable Marketing Strategies for Upcoming Startups

It is crucial for startups to analyze the needs and limitations of their businesses before deciding their marketing strategy. Thousands of startups are launched every year, each offering unique products and services. However, most are unable to sustain themselves in the long run. Even after coming up with fantastic ideas that can cater to market

Affordable Marketing Strategies for Upcoming Startups Read More ยป

It is crucial for startups to analyze the needs and limitations of their businesses before deciding their marketing strategy. Thousands of startups are launched every year, each offering unique products and services. However, most are unable to sustain themselves in the long run. Even after coming up with fantastic ideas that can cater to market