branding

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3 Successful Rebranding Case Studies and the Top Takeaways

3 Successful Rebranding Case Studies and the Top Takeaways

Latest - Home, Marketing & Branding, Others, Startup Toolkit /

Rebranding can be a game-changing strategy for companies looking to enhance their image, adapt to evolving consumer preferences and reposition themselves in the market. Essentially, it’s a marketing strategy that involves changing elements like the brand’s name, color scheme, logo or overall design concept to create a fresh corporate image.

3 Successful Rebranding Case Studies and the Top Takeaways Read More »

Rebranding can be a game-changing strategy for companies looking to enhance their image, adapt to evolving consumer preferences and reposition themselves in the market. Essentially, it’s a marketing strategy that involves changing elements like the brand’s name, color scheme, logo or overall design concept to create a fresh corporate image.

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5 Virtual Influencers Giving Tough Fight to Real Ones

5 Virtual Influencers Giving Tough Fight to Real Ones

E-commerce / New Retail, Ecosystems, Industries, Latest - Home, Marketing & Branding, Startup Toolkit /

The rise of virtual influencers has disrupted the influencer marketing industry, offering brands a novel approach to promoting their products while avoiding potential controversies. These computer-generated personalities are gaining a significant following, thanks to their flawless appearance, relatable personalities and ability to connect with audiences just like their human counterparts.

5 Virtual Influencers Giving Tough Fight to Real Ones Read More »

The rise of virtual influencers has disrupted the influencer marketing industry, offering brands a novel approach to promoting their products while avoiding potential controversies. These computer-generated personalities are gaining a significant following, thanks to their flawless appearance, relatable personalities and ability to connect with audiences just like their human counterparts.

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How to Boost Your Sales with Effective LinkedIn Marketing Strategies

How to Boost Your Sales with Effective LinkedIn Marketing Strategies

Entrepreneur Basics, Latest - Home, Marketing & Branding, Startup Toolkit /

LinkedIn has evolved from a platform for jobseekers to a powerful tool for business-to-business (B2B) marketing and sales. With over 875 million users, LinkedIn provides businesses with an opportunity to increase their visibility, engagement and ultimately sales.

How to Boost Your Sales with Effective LinkedIn Marketing Strategies Read More »

LinkedIn has evolved from a platform for jobseekers to a powerful tool for business-to-business (B2B) marketing and sales. With over 875 million users, LinkedIn provides businesses with an opportunity to increase their visibility, engagement and ultimately sales.

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Most talked about business controversies of the previous decade

Leave a Comment / Entrepreneur Basics, Features /

Misuse of technology, poor management and greed led to numerous corporate frauds in the past decade, leading to huge losses and damaged reputations. Over the past decade, we have witnessed a great number of controversies and frauds that made us question the existing standards of social responsibility and ethics in the workplace. Here are a

Most talked about business controversies of the previous decade Read More »

Misuse of technology, poor management and greed led to numerous corporate frauds in the past decade, leading to huge losses and damaged reputations. Over the past decade, we have witnessed a great number of controversies and frauds that made us question the existing standards of social responsibility and ethics in the workplace. Here are a

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Shootsta launches AI-powered personalized branded

[ Press Release ] Shootsta launches AI-powered personalized branded video application, Elevate, for enterprise sales to close deals faster

Press Releases /

Shootsta, a global video technology company, launches its video application Elevate to help sales executives across Asia deliver results better. The tool uses proprietary AI technology to create personalised branded video for their prospects in minutes and can increase email clickthrough rate of up to 200-300%. The smartphone boom in SEA is perhaps the single

[ Press Release ] Shootsta launches AI-powered personalized branded video application, Elevate, for enterprise sales to close deals faster Read More »

Shootsta, a global video technology company, launches its video application Elevate to help sales executives across Asia deliver results better. The tool uses proprietary AI technology to create personalised branded video for their prospects in minutes and can increase email clickthrough rate of up to 200-300%. The smartphone boom in SEA is perhaps the single

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