With Kara Pure, having a sustainable water source for your everyday needs isn’t a faraway dream!
With global temperatures rising, climate change has become a glaring fact that every one of us has to come to terms with. According to the Intergovernmental Panel on Climate Change’s (IPCC) 2021 report, global surface temperatures have become 1.09 degrees Celsius higher between 2011-2020 than between 1850-1990. By 2025, nearly 1.8 billion people would be living in regions with absolute water scarcity.
As the world’s water supply decreases, there is a desperate need for sustainable sources of water. This is where the U.S.-based company, Kara Water, comes in. Co-founded by Cody Soodeen and Michael Di Giovanna in 2017, Kara Water aims at bringing clean, safe and innovative water technology to everyone. With that in mind, it has created the world’s first luxury atmospheric water dispenser called Kara Pure. Let’s take a look at how this product does, what it brings to the table and what budding entrepreneurs can learn from the company’s journey so far.
A breakdown of Kara Pure
Kara Pure is a three-in-one solution that provides you with clean drinking water from the atmosphere, dehumidifies your surroundings and also purifies the air that you breathe. The machine sucks moisture out of the atmosphere and stores up to ten liters of water a day. Kara Pure’s water has a pH of 9.2+ and is packed with minerals such as calcium, lithium, magnesium and zinc, among a range of others.
Kara Pure uses an eight-step process to purify drinking water. The step-by-step process goes as follows:
The air from your space is collected via zeolites (which are similar in chemical composition to volcanic rocks) and is heated to about 100-260 degrees Celsius. This destroys 99.9% of all the germs present in the air to produce pure water. This water then goes through an ultraviolet (UV) filter to ensure further purification. Post this, the water goes through a carbon filter, which not only inactivates the germs in the water but also purifies the air. The water provided by Kara Pure is alkaline and thus creates an environment that is not feasible for bacteria to survive in.
What can you learn from them?
Entrepreneurs can look at the company as an example of what to do to make it in the startup sector. The company has created a clear timeline and has lived up to every single deadline that it has set up for itself. The company raised capital via IndieGoGo and has successfully achieved its goal to begin mass production by January 2022.
The company is also a lesson in looking for inspiration wherever you can find it. CEO and co-founder Cody Soodeen shares how a TED talk by architect Michael Pawlyn inspired him to create Kara Pure. During his talk, Pawlyn mentioned how Namibian desert beetles survive by harvesting water vapor from the air on its shell. “To survive, this little beetle had developed a phenomenon where it could quite literally harvest water vapor from the air on its shell, do a handstand and drink the water right off of its own back! I was immediately convinced that this could be the most practical solution to localized drinking water if only we could feasibly replicate the function of the beetle’s shell,” he added.
They have been proactive in modifying Kara Pure to fit the customers’ needs. For instance, they have added a function to turn the water hot and cold as a response to feedback from their IndieGoGo supporters. The company currently is targeting the U.S. and Australia and eventually intends to expand to the Asian market.
All images courtesy of Kara Water
