Entrepreneur Basics

4 Weirdest Failed Startups That You Should Know About

4 Weirdest Failed Startups That You Should Know About

Kamya Pandey November 9, 2022

When we think about the entrepreneurial space, stories of successful startup founders, like Steve Jobs, Bill Gates, Mark Zuckerberg and Elon Musk, flood our minds. But what often goes unnoticed is that these successes are needles in the haystack of startup failures. Around 90% of all startups fail, and many reasons can contribute to a company closing shop—problems with cash flow, lack of market research or even a large-scale market crisis.

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Top 5 Movies for Entrepreneurs?

Top 5 Movies for Entrepreneurs

Kamya Pandey November 8, 2022

Being a startup founder is by no means easy. We have previously discussed how entrepreneurs can easily get so overwhelmed by their jobs that they can hardly find time to socialize and relax. This can often leave them feeling burnt out and make them lose the drive they used to have when they started.

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5 Best Mobile Games to Sharpen Your Brain

5 Best Mobile Games to Sharpen Your Brain

Kamya Pandey November 6, 2022

Let’s face it: no matter how much we love what we do, any sort of job can become tiring at the end of the day. If you have been feeling tired and unmotivated as of late, maybe it’s time to exercise your brain and keep it sharp by playing games! Compared to those that don’t play games regularly, studies have shown that expert video game players have a higher volume of gray matter, which promotes better memory, muscle control, sensory perception and connectivity between different brain subregions.

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Top 3 Worst PR Crises in Recent History

Top 3 Worst PR Crises in Recent History

Kamya Pandey November 4, 2022

If the Try Guys situation taught us anything, it was that even the people with the most squeaky-clean images could land up in a public relations (PR) crisis at some point in their careers. And it doesn’t just have to be a cheating scandal as it was in their case. PR crises can arise from anything—a problem with your product, an unsavory reply to a customer’s tweet or even a bad advertising campaign.

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5 HR Tech Startups That Help Simplify Workplace Management

5 HR Tech Startups That Help Simplify Workplace Management

Kamya Pandey November 3, 2022

A lot has changed about how we work in the past couple of years. According to LinkedIn, 95 job applications are submitted every minute on their platform. Each company’s human resource (HR) department clearly has a lot of work cut out for them when it comes to finding suitable candidates. Besides culling out prospective candidates, HR departments have a lot of other responsibilities, such as monitoring employee performance and maintaining workplace culture.

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4 WhatsApp Business Features That Are Perfect for Small Business

4 WhatsApp Business Features That Are Perfect for Small Business

Samiksha Jain November 2, 2022

As the world becomes increasingly digitized, small businesses must adapt to survive. One of the best ways to do this is to take advantage of social media and instant messaging apps like WhatsApp. Owned by Meta, WhatsApp is a cross-platform application that allows users to communicate with each other via text, voice and video calls as well as share images, documents and locations.

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Why Startup Runway Is Important and How You Can Optimize It

Why Startup Runway Is Important and How You Can Optimize It

Kamya Pandey November 1, 2022

What is more difficult than launching a startup? Keeping it up and running. A new business always has a ticking clock to either make it big or close up shop. As of 2021, about 20% of startups would shut down within the first year of operation. One of the biggest reasons a startup ends up shutting down is the lack of funds. It is precisely why it is essential to know what your startup runway looks like.

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5 Lessons from ex-British PM Liz Truss’s Chaotic Leadership

5 Lessons from ex-British PM Liz Truss’s Chaotic Leadership

Alinda Gupta October 30, 2022

If you haven’t been living under a metaphorical rock, you must have heard all about Britain’s political drama and British media’s unhinged demolition of the people involved (watch: BBC’s hilarious Instagram reel about Liz Truss’s leadership). Many recent British leaders have become infamous for their rather ungraceful exits. In September, Boris Johnson stepped down in a similar fashion, facing pressure from the people after his many scandals got him undone.

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What Is Brand Humanization?

What Is Brand Humanization?

Kamya Pandey October 26, 2022

If you were active on the internet in 2017, you would have seen the rise in popularity of the fast-food chain Wendy’s Twitter handle. On January 4, 2017, a Twitter user questioned the validity of Wendy’s claim that the beef used in its products was fresh, as the meat couldn’t be brought to the chain’s locations in hot trucks raw. The company’s Twitter handle shot back, saying that the user had forgotten that refrigerators exist.

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5 Smart Packaging Ideas That Are Eye-Catchy and Productive

5 Smart Packaging Ideas That Are Eye-Catchy And Productive

Samiksha Jain October 25, 2022

To stand out in a highly competitive market, even the highest-quality products need appealing and functional packaging—think about Apple’s products. As per a report by international packaging authority Smithers Pira in 2019, the global packaging industry is forecasted to grow to US$1.05 trillion by 2024.

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6 Skills You Need for Effective Networking

6 Skills You Need for Effective Networking

Tanvi Dayal October 24, 2022

The ability to network efficiently and create meaningful connections is necessary for success in entrepreneurship and life. From meeting new investors willing to bet on you or hiring the best employees, networking is the foundation of building your community and seeking new knowledge and opportunities. However, it does not come easily to many people, as putting yourself out in the world may feel like stepping out of one’s comfort zone.

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Can Social Media Keep You from Getting a Job

Can Social Media Keep You from Getting a Job?

Kamya Pandey October 22, 2022

In July this year, Tik Toker Lexi Larson shared how she was fired from her new job at a tech company two days after she disclosed her salary to TikTok. While she was legally allowed to do so, the company said that her TikTok account could pose security risks. Larson isn’t the only one who is under scrutiny for her social media activity.

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What the Try Guys Situation Teaches Us about Crisis Management

What the Try Guys Situation Teaches Us about Crisis Management

Kamya Pandey October 19, 2022

The Try Guys have emerged as some of the most famous breakout stars from the social media conglomerate BuzzFeed. Made up of Ned Fulmer, Keith Habersberger, Zach Kornfeld and Eugene Lee Yang, the Try Guys try out a wide variety of things, like cooking without a recipe and sewing without instructions, to name a few, to entertain their audience.

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4 Reasons Why Good Employees Quit

4 Reasons Why Good Employees Quit

Samiksha Jain October 16, 2022

You’ve just hired a new employee. They’re great, intelligent, driven and excited to be a part of your company. You’re thrilled to have them on board. However, a few months later, they hand in their notice and quit. It’s a frustrating and not uncommon situation—30% of job seekers have left a job within the first three months.

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What Are ARGs and Why Are They Useful in Marketing

What Are ARGs and Why Are They Useful in Marketing?

Kamya Pandey October 15, 2022

Have you ever heard of Slenderman? A tall thin figure with no discernible features wearing a black suit lurking somewhere in the forests, ready to kidnap unsuspecting people? At one point in the internet’s history, Slenderman was a horror staple featured in several real-seeming horror series (also called alternate reality games) on YouTube as the main antagonist.

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