Blitzscaling: Why Does it Matter?
During World War II, the German term “blitzkrieg” (lightning war in English) described a war tactic that if you carry what you need, you can move very fast, surprise your enemies and win. The startup world equivalent of blitzkrieg is “blitzscaling”, a term coined by LinkedIn co-Founder Reid Hoffman and entrepreneur Chris Yeh in their book Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies published in 2014.