Entrepreneur Basics

4 WhatsApp Business Features That Are Perfect for Small Business

4 WhatsApp Business Features That Are Perfect for Small Business

Samiksha Jain November 2, 2022

As the world becomes increasingly digitized, small businesses must adapt to survive. One of the best ways to do this is to take advantage of social media and instant messaging apps like WhatsApp. Owned by Meta, WhatsApp is a cross-platform application that allows users to communicate with each other via text, voice and video calls as well as share images, documents and locations.

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Why Startup Runway Is Important and How You Can Optimize It

Why Startup Runway Is Important and How You Can Optimize It

Kamya Pandey November 1, 2022

What is more difficult than launching a startup? Keeping it up and running. A new business always has a ticking clock to either make it big or close up shop. As of 2021, about 20% of startups would shut down within the first year of operation. One of the biggest reasons a startup ends up shutting down is the lack of funds. It is precisely why it is essential to know what your startup runway looks like.

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5 Lessons from ex-British PM Liz Truss’s Chaotic Leadership

5 Lessons from ex-British PM Liz Truss’s Chaotic Leadership

Alinda Gupta October 30, 2022

If you haven’t been living under a metaphorical rock, you must have heard all about Britain’s political drama and British media’s unhinged demolition of the people involved (watch: BBC’s hilarious Instagram reel about Liz Truss’s leadership). Many recent British leaders have become infamous for their rather ungraceful exits. In September, Boris Johnson stepped down in a similar fashion, facing pressure from the people after his many scandals got him undone.

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What Is Brand Humanization?

What Is Brand Humanization?

Kamya Pandey October 26, 2022

If you were active on the internet in 2017, you would have seen the rise in popularity of the fast-food chain Wendy’s Twitter handle. On January 4, 2017, a Twitter user questioned the validity of Wendy’s claim that the beef used in its products was fresh, as the meat couldn’t be brought to the chain’s locations in hot trucks raw. The company’s Twitter handle shot back, saying that the user had forgotten that refrigerators exist.

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5 Smart Packaging Ideas That Are Eye-Catchy and Productive

5 Smart Packaging Ideas That Are Eye-Catchy And Productive

Samiksha Jain October 25, 2022

To stand out in a highly competitive market, even the highest-quality products need appealing and functional packaging—think about Apple’s products. As per a report by international packaging authority Smithers Pira in 2019, the global packaging industry is forecasted to grow to US$1.05 trillion by 2024.

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6 Skills You Need for Effective Networking

6 Skills You Need for Effective Networking

Tanvi Dayal October 24, 2022

The ability to network efficiently and create meaningful connections is necessary for success in entrepreneurship and life. From meeting new investors willing to bet on you or hiring the best employees, networking is the foundation of building your community and seeking new knowledge and opportunities. However, it does not come easily to many people, as putting yourself out in the world may feel like stepping out of one’s comfort zone.

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Can Social Media Keep You from Getting a Job

Can Social Media Keep You from Getting a Job?

Kamya Pandey October 22, 2022

In July this year, Tik Toker Lexi Larson shared how she was fired from her new job at a tech company two days after she disclosed her salary to TikTok. While she was legally allowed to do so, the company said that her TikTok account could pose security risks. Larson isn’t the only one who is under scrutiny for her social media activity.

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What the Try Guys Situation Teaches Us about Crisis Management

What the Try Guys Situation Teaches Us about Crisis Management

Kamya Pandey October 19, 2022

The Try Guys have emerged as some of the most famous breakout stars from the social media conglomerate BuzzFeed. Made up of Ned Fulmer, Keith Habersberger, Zach Kornfeld and Eugene Lee Yang, the Try Guys try out a wide variety of things, like cooking without a recipe and sewing without instructions, to name a few, to entertain their audience.

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4 Reasons Why Good Employees Quit

4 Reasons Why Good Employees Quit

Samiksha Jain October 16, 2022

You’ve just hired a new employee. They’re great, intelligent, driven and excited to be a part of your company. You’re thrilled to have them on board. However, a few months later, they hand in their notice and quit. It’s a frustrating and not uncommon situation—30% of job seekers have left a job within the first three months.

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What Are ARGs and Why Are They Useful in Marketing

What Are ARGs and Why Are They Useful in Marketing?

Kamya Pandey October 15, 2022

Have you ever heard of Slenderman? A tall thin figure with no discernible features wearing a black suit lurking somewhere in the forests, ready to kidnap unsuspecting people? At one point in the internet’s history, Slenderman was a horror staple featured in several real-seeming horror series (also called alternate reality games) on YouTube as the main antagonist.

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Iconic Female Entrepreneurs in History

Iconic Female Entrepreneurs in History

Tanvi Dayal October 15, 2022

While a lot of people are still under the impression that female entrepreneurship is a fairly recent and still emerging phenomenon, women have been entrepreneurial since ancient times, if not always. Unfortunately, they were not recognized in history as much as their male counterparts due to social notions and norms of propriety during their times. Many accounts of female entrepreneurs have been lost to history, but of those that survive, we are here to present you with the stories of four iconic women in history that carved a niche for themselves.

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A Challenge to Hong Kong's Long-Established Offshore Tax System

A Challenge to Hong Kong’s Long-Established Offshore Tax System

Raymond Tang, Doris Chik and Carmen Cheung October 14, 2022

Hong Kong is well-known for its simple and low tax system. It adopts a territorial taxation system, which only taxes income earned in Hong Kong. Suppose a company derives onshore income by providing services locally and offshore income by sending its staff overseas to deliver the services. In this case, only the onshore income will be chargeable to Hong Kong tax.

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Book review My year of rest and relaxation

Book Review: My Year of Rest and Relaxation

Kamya Pandey October 14, 2022

To me, one of the most important parts of writing is reading. Whether you read fiction or non-fiction, reading books and articles helps you pick up on new vocabulary and imagery that you can use in your writing. With that idea in mind, I lurk on #bookstagram fairly frequently and pick up whatever catches my eye.

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4 Trending Female Entrepreneurs' Fashion Styles

4 Trending Female Entrepreneurs’ Fashion Styles

Samiksha Jain October 7, 2022

Fashion and style appear to be just as important in business as in everyday life. While some are always fond of classic business attire, others take the chance to display their individuality or make a statement with their original styles. After all, first impressions are essential, and you want to put your best foot forward when interacting with customers or possible investors.

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9 Signs of Poor Management and How to Address Them

9 Signs of Poor Management and How to Address Them

Alinda Gupta October 6, 2022

No organization is perfect, but some are definitely better than others when it comes to management. Unfortunately, bad management can have a ripple effect throughout an entire company, leading to low morale, high turnover and decreased productivity.

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