Entrepreneur Basics

Why Is Rebranding Not Always Successful

Why Is Rebranding Not Always Successful?

With Facebook changing its name to Meta Platforms Inc, or Meta for short, the concept of a rebranding has been garnering significant attention. Rebranding refers to the act of changing your brand’s image, either to freshen up how consumers think of your company or to completely cut ties with the past and create an entirely new look and feel.

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Successful Women Entrepreneurs You Should Know About

Successful Women Entrepreneurs You Should Know About

Entrepreneurship is a tough journey, especially for women who have to go head-to-head with way more challenges. Despite a long history of adversity, women continue to leave a legacy of perseverance and tenacity. This isn’t something we say; it’s the numbers that speak. In the past two decades, the number of women entrepreneurs has risen by 114%. As of 2021, women account for 252 million of the world’s 582 million entrepreneurs.

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What Are Open Source Startups and How Do They Work

What Are Open Source Startups and How Do They Work?

Even the best companies are not devoid of software glitches. In fact, recently, Elon Musk’s electric vehicle company Tesla had to recall nearly 12,000 cars due to a software glitch. While building a company without any technical glitch seems utopian, open source companies get close because they involve the efforts of not just their employees but also their user communities.

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How to Bootstrap Your Startup From Scratch

How to Bootstrap Your Startup From Scratch

Launching a company is a major undertaking. You need to build a team, find clients and keep the business running smoothly. Above all, you need funds! But not all startups have unlimited budgets to do it. Most startups are bootstrapped, or self-funded.

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What Is a Cryptocurrency Startup and How Can You Launch One

What Is a Cryptocurrency Startup and How Can You Launch One?

Last year was a landmark one for the cryptocurrency industry, featuring the NFT boom and new token launches. Funding into crypto and non-fungible token (NFT) startups grew by over 700 percent last year. Investors have poured in about US$28 billion into global crypto and blockchain startups, with US$3 billion being dedicated to NFT companies alone.

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Beasts from Feasts A Mid-Life FOMO Holiday Startup

Beasts from Feasts: A Mid-Life FOMO Holiday Startup

Non-fungible tokens (NFTs) have experienced an explosion in popularity in the past year. Sales volumes for NFTs increased from US$94.9 million in 2020 to US$24.9 billion in 2021. Be it through purchases of Apes or Cryptopunks, people have been actively diving into the NFT trend.

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5 Tips for Successful Couplepreneurship

Business and Dating: 5 Tips for Successful Couplepreneurship

Starting a business with your significant other‌ can be an exciting and rewarding experience—kudos to you for taking this huge step! You have immense trust in each other and probably know the other person better than themselves, which makes it a perfect partnership to grow your own brand and build a dream life together.

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How-Can-Startups-Hire-Better

How Can Startups Hire Better?

We all get excited by the idea of starting our own company, despite knowing that there are a zillion challenges in the startup world. One such challenge is hiring. You need to find that perfect someone who matches the startup’s culture and has those much-desired skills that can take it further.

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When Should You Start Expanding Your Startup Business

When Should You Start Expanding Your Startup Business?

When you are just starting out your business, the focus is usually taking one step at a time to get it up and running and maintaining stability after that. It is easy to lose track of when to stop and consider that it’s time to expand your business.

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What Is the Best Business Model for an Online Food Delivery Startup

What Is the Best Business Model for an Online Food Delivery Startup?

As per a McKinsey report, the food delivery business was worth over US$150 billion in 2021. The global food delivery markets are four to seven times larger than they were in 2018. Every day, more and more people rely on apps to get their food delivered home. It is convenient, fast and affordable for customers.

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The Best 5 Online Business Courses for Entrepreneurs

The Best 5 Online Business Courses for Entrepreneurs

Starting your own business is no easy feat. As an entrepreneur, you must know how to strategize, plan and execute efficient business models. While little compares to real-world experience to teach you these things, there is a way to expedite the process: education. It is well known that a Master’s in Business Administration (MBA) is among the most coveted degrees today.

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Making Pure Water Out of Thin Air with Kara Pure

Making Pure Water Out of Thin Air with Kara Pure

With global temperatures rising, climate change has become a glaring fact that every one of us has to come to terms with. According to the Intergovernmental Panel on Climate Change’s (IPCC) 2021 report, ‌global surface temperatures have become 1.09 degrees Celsius higher between 2011-2020 than between 1850-1990. By 2025, nearly 1.8 billion people would be living in regions with absolute water scarcity.

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A Startup Making Hearing Implements Accessible TODOC

A Startup Making Hearing Implements Accessible: TODOC

Over five percent of the global population, that is, 432 million adults and 34 million children, suffer from hearing loss. One of the biggest problems that this section of society faces is the lack of hearing implements. Although 80% of those with hearing loss live in developing and underdeveloped countries, most of the world’s cochlear implants are consumed by developed countries.

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Chrome Extensions That Make Your Life Easier

Chrome Extensions That Make Your Life Easier

We all know how to navigate the internet, but is our way of doing it really the smartest? Often times when looking for one thing, we can easily get distracted or wind up looking through website after website with no luck.

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Ethics of Surveying Your Remote Employees

Ethics of Surveying Your Remote Employees

For employees and employers alike, the work-from-home scenario has not been easy. Sure, we have all found ways of staying productive and getting our jobs done. Yet, for employers supervising remote employees for the very first time, remote surveillance has become the only option.

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