5 Smart Packaging Ideas That Are Eye-Catchy And Productive

5 Smart Packaging Ideas That Are Eye-Catchy and Productive

How you package your product can make or break a sale before the customer has even had a chance to use the product.

To stand out in a highly competitive market, even the highest-quality products need appealing and functional packaging—think about Apple’s products. As per a report by international packaging authority Smithers Pira in 2019, the global packaging industry is forecasted to grow to US$1.05 trillion by 2024. This should tell you that companies are spending more and more money on designing the best packaging for their products, and you don’t want to fall too far behind. 

Product packaging does more than keep your product safe and sound during transit—it helps your product to leave an outstanding first impression on your customers. From brand aesthetics and practicality to eco-friendliness, everything down to the smallest detail, like how to provide the simplest unboxing experience, should be on your checklist when brainstorming the best packaging for your products, from brand aesthetics and practicality to eco-friendliness. Here are five smart packaging ideas that will help your product make a great first impression:

1. Use eco-friendly materials

Use eco-friendly materials
Source: Pinterest

Packaging is one of the biggest sources of environmental pollution. Traditional packaging materials (glass, metals, aluminum, foils, paper, paperboard and plastics) can harm the environment. They often contain toxic chemicals that can leach into soil and groundwater and take centuries to decompose. As a result, many companies are looking for eco-friendly packaging solutions. 

By choosing eco-friendly packaging materials for your products, you can do your part to reduce your company’s impact on the planet. These materials decompose rapidly, making them much less harmful to the environment than traditional plastics. These are a few eco-friendly materials that you can use to package your products: 

Not only is eco-friendly packaging better for the environment, but it can also be a major selling point for customers looking to support green businesses. As more consumers become eco-conscious, packaging your products with eco-friendly materials is a great way to show them you care about the environment and your brand is committed to sustainable practices. 

2. Get creative with shapes

Get creative with shapes
Source: Pinterest

Another great way to make your product packaging more imposing is to get creative with its shape—think outside the box! Instead of using traditional rectangular or square shapes, experiment with something more unusual, like triangular or oval-shaped packaging. Unique and unusual shapes will help your product stand out on store shelves and in people’s homes. 

Some of the most successful packaging designs make use of simple yet clever geometric shapes. The Toblerone chocolate bar, for example, is instantly recognizable due to its distinctive triangular shape packaging. Similarly, the teardrop-shaped Kikkoman soy sauce bottle was created with the simplicity and elegance of classic Japanese design in mind, symbolizing “the real Japan”, as per its designer Kenji Ekuan. By bringing creativity into play, these companies have created compelling and memorable packaging.

3. Use bold colors

Use bold colors
Source: Pinterest

Bold colors are always eye-catching, so don’t be afraid to use them in your product packaging. Bright colors will help your product catch customers’ attention and convey particular messages about your brand’s identity. For example, if you want your brand to appear fun and youthful, consider using bright primary colors like red, blue, and yellow. On the other hand, if you want your brand to be seen as sophisticated and luxurious, consider using dark jewel tones, like emerald green, ruby red and sapphire blue.

Ultimately, it’s up to you to decide what colors best represent your brand identity—just make sure they’re bold! However, using colors wisely is essential, as too many bright colors can be overwhelming. Also, make sure you keep your brand color consistent to help leave a recalling image of your brand in your customers’ minds. 

4. Incorporate textured materials

Incorporate textured materials
Source: Pinterest

Specialty papers and textured plastics are always noticeable because they add a layer of dimensionality to your product packaging. Textured materials can also emphasize your brand’s essence. For example, metallic papers can give off a luxurious vibe, while matte papers can appear more down-to-earth and approachable. 

No matter what message you want your textured materials to convey, one thing is for sure: they will capture attention thanks to their unique appearance.

5. Utilize technology

Utilize technology
Source: Pinterest

Technology is constantly evolving, so there are always new opportunities for brands to incorporate it into their product packaging and make it more appealing. For example, whiskey brand Jack Daniel’s put a QR code on the package where customers can scan and take a virtual tour of the Jack Daniel Distillery powered by augmented reality (AR) technology and learn about the whiskey-making process. Also using AR to engage with customers, hair product brand Herbal Essence created an app to offer customers interactive AR experiences. Upon scanning the packaging of its products in the app, users can enjoy AR experiences where they can learn about the brand’s stories and “clean up” plastic waste in the ocean.

You can also use quick response codes (QR) to display additional information about the product or company or interactive elements, such as inviting your customers to play a game or solve a puzzle to get a reward.

Simply put, when designing packaging for your products, you need to think from the customer’s perspective and ensure they will have a positive experience with your product from start to finish. Fortunately, the sky’s the limit when it comes to innovation and creativity. If you don’t know where to start, just put some of these ideas into action today and give your business the boost it needs! 

Also read:

Header image courtesy of Freepik

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

Companies That Are on a Hiring Spree amid Layoffs at Twitter, Meta and Other Big Tech

Companies That Are on a Hiring Spree amid Layoffs at Twitter, Meta and Other Big Tech

The tech industry is facing a slew of staff cutbacks since the beginning of the year. In November 2022, the internet went into a frenzy at Elon Musk laying off most of Twitter’s employees. A few days later, Meta also announced its own round of layoffs, letting go of about 13% of the workforce. Later, Salesforce also confirmed it had dismissed hundreds of workers to cut expenses.

4 Business Sectors Reaping Profit from FIFA World Cup 2022

4 Business Sectors Reaping Sweet Profit from FIFA World Cup Qatar 2022

The 2022 FIFA World Cup 2022 in Qatar will generate roughly US$6.5 billion in revenue, topping the previous record of US$5.4 billion from the 2018 World Cup in Russia. Thanks to the once-in-four-year tournament, Qatar’s GDP is estimated to grow by 4.1% in 2022, and the tournament alone could add up to US$20 billion to Qatar’s economy.

Transparency in the Post FTX World What is Proof of Reserve

Transparency in the Post FTX World: What is Proof of Reserve?

In November this year, two big league crypto businesses, FTX and BlockFi, filed for bankruptcy. FTX had a death spiral after news broke out that the Sam Bankman-Fried-owned exchange had used customer funds to make risky bets through his hedge fund Alameda Research. On the other hand, FTX was closely associated with BlockFi, with them having signed a loan agreement with each other and BlockFi holding US$355 million in digital assets on FTX.

How Do Recommendation Engines Work

How Do Recommendation Engines Work?

Picture this: You just finished a film on Netflix and want to follow it up with something similar. Luckily, Netflix comes to the rescue and gives you the perfect suggestions to continue your weekend movie binge. This isn’t just a hypothetical scenario but something a lot of people actually go through.

Quantum Computing Has a Cybersecurity Problem. Here’s How Experts Are Solving It

Quantum Computing Has a Cybersecurity Problem. Here’s How Experts Are Solving It

In 2019, Google used its quantum computer, the Sycamore machine, to prove that quantum computers can solve a problem in mere minutes. Experts working on the quantum computer found that their system could execute a calculation in 200 seconds, whereas a standard computer would take 10,000 years to complete. What on earth is this powerful tool?

Here Are Some Alternative Sites People Are Jumping To

Musk May Have Killed Twitter: Here Are Some Alternative Sites People Are Jumping To

Ever since Elon Musk purchased the social networking site Twitter for US$40 billion, things haven’t been looking too good for the company’s future. Not only did Musk fire over 50% of the employees soon after stepping on board as the new chief executive officer, but he also intends to allow maximum freedom of speech. This can end up making Twitter a cesspool of racism and misogyny, as well as other forms of hate speech.