4 Successful F&B Startups Backed by Shark Tank India Season One

Let’s find out why the Sharks opened their wallet to these four aspiring startups. 

Within India’s bustling entrepreneurial scene, where creativity knows no bounds, several food and beverage (F&B) startups are making waves. Today, we bring to you four F&B pioneers backed by Shark Tank India—the Indian iteration of the globally renowned reality TV show Shark Tank. 

These startups are introducing groundbreaking food tech, reimagining how we think about beverage packaging and weaving healthy ingredients into our daily lives. Let’s take a closer look at their stories and offerings to see why they have captivated not just the Sharks—the panel of investors on the show—but also viewers nationwide.

  1. TagZ Foods 

Image from TagZ Foods’s official website 


Founded in 2019 by Anish Basu Roy and Sagar Bhalotia, Bengaluru-based TagZ Foods is committed to challenging the norms of traditional snacking. Utilizing a unique “popping” food technology, their chips offer a guilt-free indulgence, boasting 50% less fat compared to conventional options. They are also free from cholesterol, gluten, trans-fat, artificial colors and preservatives.

Appearing on Shark Tank India’s first season in 2022, TagZ Foods clinched an investment deal of INR70 lakhs (approximately US$84,000) for a 2.75% equity stake from Ashneer Grover, the former co-founder and managing director of fintech giant BharatPe.

By 2023, the company expanded to a network of 5,000 retail stores and collaborated with over 30 e-commerce platforms, including Indian online grocery delivery services Swiggy Instamart and Blinkit. In FY23, TagZ Foods reported a 2.5X revenue jump to INR23 crore (US$2.7 million) from INR8.97 crore (US$1.08 million) in FY22. Continuing its upward trajectory, TagZ Foods secured a substantial US$2 million in pre-series A funding in May 2023

  1. Skippi 

Image from Skippi’s official website 


Ravi and Anuja Kabra from Hyderabad have turned a simple childhood delight into a nationwide craze with Skippi Ice Pops, the first ice pop brand in India. Reimagining the traditional “gola” or “chuski” (shredded ice shaped like a half-cylinder), Skippi Ice Pops are sold in liquid form, ready to freeze, made with RO water and natural flavors. They are available in a delightful array of options, such as raspberry, bubblegum, mango and cola. 

Skippi’s appearance on Shark Tank India’s first season was a turning point, securing an all-shark deal of INR1.2 crore (approximately US$144,000) for 15% equity. This investment catalyzed a 40X growth in sales and monthly sales of INR2 crore (US$214,000) for the startup.

Post the show, in October 2022, the Kabras introduced the Skippi Freezer Bike, an innovative electric two-wheeler developed in collaboration with BIKEWO, to bring their icy delights directly to customers’ doorsteps. The brand is also broadening its product offerings into the snacks and bakery sector, introducing cream rolls and cornsticks in July 2023

As reported by Business Insider India in January 2023, Skippi is looking to raise an additional INR4 crore (around US$482,000). Currently, the startup boasts an availability in over 1,500 outlets in Hyderabad and 8,000 outlets nationwide.

  1. In a Can 

Image from In A Can’s Instagram  


The lockdown of 2020 sparked a moment of ingenuity for hotel management alumni Sameer and Viraj, leading to the creation of In a Can—India’s first ready-to-drink cocktail in a can. Following nine months of meticulous research, the startup introduced a lineup of five flavors, including classics and innovations like rum latte, all while maintaining a low-calorie content. 

Priced attractively at INR140 (USD$1.69), In a Can quickly gained popularity in regions like Goa and Uttar Pradesh, with sales reaching INR60 lakhs (about US$72,000) as of 2022. The brand’s appearance on Shark Tank India season one resulted in an all-shark deal, securing INR1 crore (US$120,000) for ten percent equity.

  1. Beyond Water 

Image from Beyond Water’s official website


Devang and Shachi Singhania’s Beyond Water was founded in 2020 with a vision to infuse plain beverages like water, soda, tea and coffee with a splash of flavors. This innovative liquid water enhancer, priced at INR300 (US$3.62) with flavors like lemon mint, mango peach and ginger lime, caught the Shark’s attention on Shark Tank India’s first season. After the founders’ pitch, the startup secured a deal of INR75 lakhs (US$90,000) for 15% equity from two Sharks—Namita Thapar, Executive Director of Emcure Pharmaceuticals, and Aman Gupta, co-founder and CMO of boAt. 

Now, Beyond Water has diversified its offerings to include healthy and clean beverages like cocktail mixers, vitamins, ice teas and garnishes, boasting an annual revenue of around US$311,000 as of 2023.

The impactful journey of India’s F&B innovators

These startups’ journeys from securing investments on Shark Tank India to navigating the challenges of expansion exemplify the resilience and innovative spirit of India’s entrepreneurial ecosystem.

With each bite and sip, these startups are reshaping India’s F&B landscape, demonstrating that the country’s entrepreneurial zeal is more vibrant than ever. Their success stories underscore a vital message: India’s spirit of entrepreneurship is thriving, continuously adapting and ready to explore new horizons. With each innovation, these startups are not only changing how we consume but also inspiring a new generation of entrepreneurs to dream big and make their mark.

Also read: 

Header Image from IMDB 


Share on facebook
Share on twitter
Share on linkedin
Share on email


Step Into Tomorrow: Explore the Wonders of InnoEX 2024 in Hong Kong

In the bustling city of Hong Kong, where over seven million people reside, the call for smarter, more livable cities is louder than ever. This April, the Hong Kong Trade Development Council (HKTDC) steps up to answer that call with the InnoEX and the landmark 20th edition of the HKTDC Hong Kong Electronics Fair (Spring Edition) (EFSE). Backed by the visionary efforts of the HKSAR Government Innovation, Technology and Industry Bureau and the HKTDC, these tech expos are set to feature the latest and greatest innovation from over 3000 exhibitors from more than 20 nations and regions. 

Cloud Software Group and Microsoft Forge Strategic Cloud and AI Partnership

Cloud Software Group Inc. and Microsoft Corp. have announced an expansion of their long-standing collaboration through an eight-year strategic partnership. This partnership aims to strengthen the go-to-market collaboration for the Citrix virtual application and desktop platform and facilitate the development of new cloud and AI solutions. As part of the agreement, Cloud Software Group will commit US$1.65 billion to Microsoft’s cloud services and generative AI capabilities.

The Best 4 Hardware Crypto Wallets of 2024

After a long crypto winter since the spring of 2022, the crypto world has been buzzing with activity recently. In January, the U.S. saw the approval of Bitcoin ETFs; on March 14, Bitcoin’s price soared to an all-time high of US$73,835—obviously, there is an upsurge in interest in the crypto market. 

SUNRATE Empowers B2B Transactions with Apple Pay Integration

SUNRATE, a global payment and treasury management platform for businesses, announced the integration of Apple Pay for its customers, offering a safer and more private payment method. This move leverages the advanced security features of the iPhone to protect transactions and aligns with the growing demand for seamless and secure business transactions.