Marketing & Branding

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7 Must-Have Tools for Social Media Managers in 2022

7 Must-Have Tools for Social Media Managers in 2022

Leave a Comment / Latest - Home, Marketing & Branding, Startup Toolkit /

Plenty has been said about social media’s influence on how people interact with a brand. One social media post can completely transform a brand’s image. As much as social media popularity is about luck, it is also about strategy. That is why more and more businesses are onboarding social media managers. As per a survey, social media spending increased by a massive 74% between February and June 2020.

7 Must-Have Tools for Social Media Managers in 2022 Read More »

Plenty has been said about social media’s influence on how people interact with a brand. One social media post can completely transform a brand’s image. As much as social media popularity is about luck, it is also about strategy. That is why more and more businesses are onboarding social media managers. As per a survey, social media spending increased by a massive 74% between February and June 2020.

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An Introduction to Company Website’s Typography

Font Matters: An Introduction to Company Website’s Typography

Leave a Comment / Entrepreneur Basics, Opinions, Startup Toolkit /

Written words are everywhere—from the menu you read this morning in your favorite coffee shop to this article. Even if you’re not a trained font designer, you may still be able to point out that the scripts you see in all these materials are different. These different scripts are called typefaces, a set of distinct design features for glyphs, such as alphabets and characters.

Font Matters: An Introduction to Company Website’s Typography Read More »

Written words are everywhere—from the menu you read this morning in your favorite coffee shop to this article. Even if you’re not a trained font designer, you may still be able to point out that the scripts you see in all these materials are different. These different scripts are called typefaces, a set of distinct design features for glyphs, such as alphabets and characters.

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Are NFTs the Future of the Wine Industry?

Are NFTs the Future of the Wine Industry?

Leave a Comment / Blockchain, Ecommerce, Features, Industries /

After making it to the mainstream during the pandemic, non-fungible tokens (NFTs) seem to be everywhere. If you go onto some well-known NFT marketplaces, such as OpenSea and Crypto.com, you can easily find all sorts of NFTs in their dropdown menus, ranging from art, memes and music to photography and sports for purchase or rental. Lately, the NFT market has even welcomed wine NFTs to the space.

Are NFTs the Future of the Wine Industry? Read More »

After making it to the mainstream during the pandemic, non-fungible tokens (NFTs) seem to be everywhere. If you go onto some well-known NFT marketplaces, such as OpenSea and Crypto.com, you can easily find all sorts of NFTs in their dropdown menus, ranging from art, memes and music to photography and sports for purchase or rental. Lately, the NFT market has even welcomed wine NFTs to the space.

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How Picsart Uses AI to Empower Creators

Leave a Comment / Founder Stories, Industries, Marketing & Branding, Startup Toolkit /

Artificial intelligence (AI) is being incorporated into various jobs today to reduce human workload and increase productivity. One of the fields that AI is being used in today is creating art. We have already discussed how you can use the AI art generator DALL-E to make some memes. But, if you are looking for AI tools to help create content for your business, apps like Picsart might be a better choice.

How Picsart Uses AI to Empower Creators Read More »

Artificial intelligence (AI) is being incorporated into various jobs today to reduce human workload and increase productivity. One of the fields that AI is being used in today is creating art. We have already discussed how you can use the AI art generator DALL-E to make some memes. But, if you are looking for AI tools to help create content for your business, apps like Picsart might be a better choice.

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What Can Your Startup Do in the Metaverse

What Can Your Startup Do in the Metaverse?

Leave a Comment / Entrepreneur Basics, Latest - Home, Marketing & Branding, Startup Toolkit /

That the metaverse is a hot spot for businesses currently is evident. Not only can you set up your own marketplace in virtual reality, you can also shift your business activities onto the platform. With virtual avatars, “lifelike” elements and the ability to work from the comforts of your home—metaverse has the ability to change the future of work.

What Can Your Startup Do in the Metaverse? Read More »

That the metaverse is a hot spot for businesses currently is evident. Not only can you set up your own marketplace in virtual reality, you can also shift your business activities onto the platform. With virtual avatars, “lifelike” elements and the ability to work from the comforts of your home—metaverse has the ability to change the future of work.

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How Did Corporate Memphis Become Popular And Why Do People Hate It

How Did Corporate Memphis Become Popular? And Why Do People Hate It?

Leave a Comment / Marketing & Branding, Opinions, Others /

Nowadays, Corporate Memphis has become the “definitive art style” for big tech companies and startups, particularly the FinTech and property sectors. For instance, big corporations, like Airbnb, Hinge, Airtable, Google and YouTube, have featured this new art style in their promotions, social media and websites.

How Did Corporate Memphis Become Popular? And Why Do People Hate It? Read More »

Nowadays, Corporate Memphis has become the “definitive art style” for big tech companies and startups, particularly the FinTech and property sectors. For instance, big corporations, like Airbnb, Hinge, Airtable, Google and YouTube, have featured this new art style in their promotions, social media and websites.

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What-Is-Big-Data-How-Is-It-Used-in-Marketing

What Is Big Data? How Is It Used in Marketing?

Leave a Comment / Industries, Marketing & Branding /

In a world where every single product segment is over-saturated, brands have to try extremely hard to make themselves stand out. And yet, some brands are really, really good at it. If you have ever felt that a brand just gets you, like they know all your choices before you even know them yourself, chances are that they actually do.

What Is Big Data? How Is It Used in Marketing? Read More »

In a world where every single product segment is over-saturated, brands have to try extremely hard to make themselves stand out. And yet, some brands are really, really good at it. If you have ever felt that a brand just gets you, like they know all your choices before you even know them yourself, chances are that they actually do.

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How Your Startup Can Make the Most of Web 3.0

How Your Startup Can Make the Most of Web 3.0

Leave a Comment / Entrepreneur Basics, Latest - Home, Marketing & Branding, Startup Toolkit /

By now, buzzwords, like Web 3.0, have become a part of our everyday lexicon. Having witnessed the rise of blockchain and the metaverse, there’s no denying that Web 3.0 is going to change the way we work and market our brands.

How Your Startup Can Make the Most of Web 3.0 Read More »

By now, buzzwords, like Web 3.0, have become a part of our everyday lexicon. Having witnessed the rise of blockchain and the metaverse, there’s no denying that Web 3.0 is going to change the way we work and market our brands.

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Top Failed Online Dating Platforms

Top Failed Online Dating Platforms

Leave a Comment / Marketing & Branding, Others /

Online dating has become an integral part of the modern world. It makes it possible for you to find someone who shares your interests without so much as having a conversation. All you have to do is read a person’s profile, and that would give you a fair idea of what they’re into.

Top Failed Online Dating Platforms Read More »

Online dating has become an integral part of the modern world. It makes it possible for you to find someone who shares your interests without so much as having a conversation. All you have to do is read a person’s profile, and that would give you a fair idea of what they’re into.

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How to Market Your Brand on TikTok

How to Market Your Brand on TikTok

Leave a Comment / Marketing & Branding, Startup Toolkit /

If you were like me and spent the entire summer of 2020 obsessing over TikTok, chances are you saw the same trends I did. From the dreamy Lirika Matoshi strawberry dress that every influencer was raving about to the fake freckles, people were drawing on using Freck Beauty OG Freckle Pen—companies were seeing the massive benefits of blowing up on TikTok.

How to Market Your Brand on TikTok Read More »

If you were like me and spent the entire summer of 2020 obsessing over TikTok, chances are you saw the same trends I did. From the dreamy Lirika Matoshi strawberry dress that every influencer was raving about to the fake freckles, people were drawing on using Freck Beauty OG Freckle Pen—companies were seeing the massive benefits of blowing up on TikTok.

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How Brands Are Leveraging NFTS for User Engagement

How Brands Are Leveraging NFTs for User Engagement

Leave a Comment / Blockchain, Marketing & Branding /

It’s very likely that you have seen some crypto enthusiasts using a punk or an ape as their Twitter profile pictures. Or must have come across articles about couples exchanging wedding vows through non-fungible tokens (NFT).

How Brands Are Leveraging NFTs for User Engagement Read More »

It’s very likely that you have seen some crypto enthusiasts using a punk or an ape as their Twitter profile pictures. Or must have come across articles about couples exchanging wedding vows through non-fungible tokens (NFT).

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AI Tools for Businesses

AI Tools for Businesses

Leave a Comment / Features, Industries, Latest - Home, Others /

Companies and developers have consistently been working towards creating AI that can make our lives easier. From writing blog posts, creating art, coding and even building machines, AI is capable of performing basically every task you can think of today.

AI Tools for Businesses Read More »

Companies and developers have consistently been working towards creating AI that can make our lives easier. From writing blog posts, creating art, coding and even building machines, AI is capable of performing basically every task you can think of today.

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Why Is Rebranding Not Always Successful

Why Is Rebranding Not Always Successful?

Leave a Comment / Entrepreneur Basics, Industries, Marketing & Branding, Startup Toolkit /

With Facebook changing its name to Meta Platforms Inc, or Meta for short, the concept of a rebranding has been garnering significant attention. Rebranding refers to the act of changing your brand’s image, either to freshen up how consumers think of your company or to completely cut ties with the past and create an entirely new look and feel.

Why Is Rebranding Not Always Successful? Read More »

With Facebook changing its name to Meta Platforms Inc, or Meta for short, the concept of a rebranding has been garnering significant attention. Rebranding refers to the act of changing your brand’s image, either to freshen up how consumers think of your company or to completely cut ties with the past and create an entirely new look and feel.

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What Are the Three Types of Patents and How Do They Work

What Are the Three Types of Patents and How Do They Work?

Leave a Comment / Latest - Home, Marketing & Branding, Startup Toolkit /

For startups, patents can be super beneficial. From increasing your chances of securing funding to boosting your odds of getting acquired in an initial public offering (IPO)—there’s plenty to gain from patenting your inventions. A study by Mines ParisTech found that a startup that already has patents before a venture capital investment has about a 50% chance of succeeding within ten years of the investment. In comparison, startups that don’t boast patents have only a 30% chance.

What Are the Three Types of Patents and How Do They Work? Read More »

For startups, patents can be super beneficial. From increasing your chances of securing funding to boosting your odds of getting acquired in an initial public offering (IPO)—there’s plenty to gain from patenting your inventions. A study by Mines ParisTech found that a startup that already has patents before a venture capital investment has about a 50% chance of succeeding within ten years of the investment. In comparison, startups that don’t boast patents have only a 30% chance.

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Walmart Forays into the Metaverse—What Can Startups Learn from It

Walmart Forays into the Metaverse—What Can Startups Learn from It?

Leave a Comment / Ecommerce, Latest - Home, Marketing & Branding, Startup Toolkit /

On January 16, 2022, a news outlet reported that Walmart is gearing up to enter the metaverse. The retail store filed for numerous patents, with the goal of selling virtual goods, such as home decor, toys, sporting goods, personal care items and much more.

Walmart Forays into the Metaverse—What Can Startups Learn from It? Read More »

On January 16, 2022, a news outlet reported that Walmart is gearing up to enter the metaverse. The retail store filed for numerous patents, with the goal of selling virtual goods, such as home decor, toys, sporting goods, personal care items and much more.

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What Is the Point of Virtual Influencers

What Is the Point of Virtual Influencers?

Leave a Comment / Features, Industries, Latest, Latest - Home, Marketing & Branding /

As social media evolves, it’s not that hard to imagine that people can make a pretty penny from working as influencers online. The global value of influencer marketing has been estimated to be US$9.7 billion in 2021. Today, this field is not limited to “real” people (yes, you read that right!). Over the past few years, virtual influencers have been making waves on social media as well.

What Is the Point of Virtual Influencers? Read More »

As social media evolves, it’s not that hard to imagine that people can make a pretty penny from working as influencers online. The global value of influencer marketing has been estimated to be US$9.7 billion in 2021. Today, this field is not limited to “real” people (yes, you read that right!). Over the past few years, virtual influencers have been making waves on social media as well.

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