Marketing & Branding

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8 Tips to Help a Company Rebuild Its Reputation

8 Tips to Help a Company Rebuild Its Reputation

Entrepreneur Basics, Latest - Home, Marketing & Branding, Startup Toolkit /

One of the most difficult tasks for a company is rebuilding its reputation after it has been smeared. While it may feel like the end of the world, all hope is not lost. In fact, there are many things a company can do to improve its reputation, but be warned: building a positive reputation is rarely possible overnight. So, give it time and do your best.

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One of the most difficult tasks for a company is rebuilding its reputation after it has been smeared. While it may feel like the end of the world, all hope is not lost. In fact, there are many things a company can do to improve its reputation, but be warned: building a positive reputation is rarely possible overnight. So, give it time and do your best.

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How to Market an Unpopular and Boring Product

How to Market an Unpopular and Boring Product

E-commerce / New Retail, Entrepreneur Basics, Features, Latest - Home, Marketing & Branding, Startup Toolkit /

Remember the infamous sales interview task—“sell this pen to me”? Honestly, there’s only so much you can do with that. Pens are boring, everyday products that don’t really need marketing, but lo and behold, the tact you use tells the interviewer how good your sales abilities are. If you can convince someone to buy a pen, you can convince them to do anything.

How to Market an Unpopular and Boring Product Read More »

Remember the infamous sales interview task—“sell this pen to me”? Honestly, there’s only so much you can do with that. Pens are boring, everyday products that don’t really need marketing, but lo and behold, the tact you use tells the interviewer how good your sales abilities are. If you can convince someone to buy a pen, you can convince them to do anything.

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How to Find Your Brand Aesthetic

How to Find Your Brand Aesthetic

Leave a Comment / Marketing & Branding, Startup Toolkit /

A noteworthy thing about the current generation is their love for aesthetics. Whether it is a style of dressing (like dark academia or cottage core) or their zodiac signs, this generation yearns for something to use as a self-descriptor. Naturally, to appeal to this generation, companies must adopt a specific way to define themselves as well.

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A noteworthy thing about the current generation is their love for aesthetics. Whether it is a style of dressing (like dark academia or cottage core) or their zodiac signs, this generation yearns for something to use as a self-descriptor. Naturally, to appeal to this generation, companies must adopt a specific way to define themselves as well.

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Top 3 Worst PR Crises in Recent History

Top 3 Worst PR Crises in Recent History

Leave a Comment / Entrepreneur Basics, Features, Industries, Marketing & Branding, Startup Toolkit /

If the Try Guys situation taught us anything, it was that even the people with the most squeaky-clean images could land up in a public relations (PR) crisis at some point in their careers. And it doesn’t just have to be a cheating scandal as it was in their case. PR crises can arise from anything—a problem with your product, an unsavory reply to a customer’s tweet or even a bad advertising campaign.

Top 3 Worst PR Crises in Recent History Read More »

If the Try Guys situation taught us anything, it was that even the people with the most squeaky-clean images could land up in a public relations (PR) crisis at some point in their careers. And it doesn’t just have to be a cheating scandal as it was in their case. PR crises can arise from anything—a problem with your product, an unsavory reply to a customer’s tweet or even a bad advertising campaign.

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What Is Brand Humanization?

What Is Brand Humanization?

Leave a Comment / Entrepreneur Basics, Marketing & Branding, Startup Toolkit /

If you were active on the internet in 2017, you would have seen the rise in popularity of the fast-food chain Wendy’s Twitter handle. On January 4, 2017, a Twitter user questioned the validity of Wendy’s claim that the beef used in its products was fresh, as the meat couldn’t be brought to the chain’s locations in hot trucks raw. The company’s Twitter handle shot back, saying that the user had forgotten that refrigerators exist.

What Is Brand Humanization? Read More »

If you were active on the internet in 2017, you would have seen the rise in popularity of the fast-food chain Wendy’s Twitter handle. On January 4, 2017, a Twitter user questioned the validity of Wendy’s claim that the beef used in its products was fresh, as the meat couldn’t be brought to the chain’s locations in hot trucks raw. The company’s Twitter handle shot back, saying that the user had forgotten that refrigerators exist.

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Why Is Storytelling a Powerful Marketing Tool?

Why Is Storytelling a Powerful Marketing Tool?

Leave a Comment / Latest - Home, Marketing & Branding, Others, Startup Toolkit /

Stories can transport you, move you and urge you to think deeply about their characters and plotlines. No doubt, storytelling is a powerful marketing tool for brands because it can help you connect with your audience on an emotional level. When you tell a compelling story, people are more likely to remember and relate to it. Stories can also help illustrate your brand’s values and mission. Some companies today do so using alternate reality games (ARGs) to create an air of intrigue around the brand.

Why Is Storytelling a Powerful Marketing Tool? Read More »

Stories can transport you, move you and urge you to think deeply about their characters and plotlines. No doubt, storytelling is a powerful marketing tool for brands because it can help you connect with your audience on an emotional level. When you tell a compelling story, people are more likely to remember and relate to it. Stories can also help illustrate your brand’s values and mission. Some companies today do so using alternate reality games (ARGs) to create an air of intrigue around the brand.

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What Does Gen Z Want from Brands

What Does Gen Z Want from Brands?

Leave a Comment / Industries, Marketing & Branding, Startup Toolkit /

As of 2022, Generation Z has a collective purchasing power of US$360 billion. Every business wants a part of this massive consumer base, but getting on Gen Z’s good side isn’t easy. Dealing with the 2008 recession, the COVID-19 crisis and the ongoing economic hardships have made Gen Z expert savers.

What Does Gen Z Want from Brands? Read More »

As of 2022, Generation Z has a collective purchasing power of US$360 billion. Every business wants a part of this massive consumer base, but getting on Gen Z’s good side isn’t easy. Dealing with the 2008 recession, the COVID-19 crisis and the ongoing economic hardships have made Gen Z expert savers.

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What Horror Movies Can Teach Us about Marketing

What Horror Movies Can Teach Us about Marketing

Leave a Comment / Industries, Marketing & Branding, Startup Toolkit /

If you need to know anything about your dear writer, it’s that I love horror films and naturally have fueled this passion by consuming almost all the cult classics. One of the fascinating things about horror films is that even the lowest-budget films (like The Blair Witch Project) have a chance of success at the box office.

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If you need to know anything about your dear writer, it’s that I love horror films and naturally have fueled this passion by consuming almost all the cult classics. One of the fascinating things about horror films is that even the lowest-budget films (like The Blair Witch Project) have a chance of success at the box office.

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What Are ARGs and Why Are They Useful in Marketing

What Are ARGs and Why Are They Useful in Marketing?

Leave a Comment / Ecommerce, Entrepreneur Basics, Marketing & Branding, Startup Toolkit /

Have you ever heard of Slenderman? A tall thin figure with no discernible features wearing a black suit lurking somewhere in the forests, ready to kidnap unsuspecting people? At one point in the internet’s history, Slenderman was a horror staple featured in several real-seeming horror series (also called alternate reality games) on YouTube as the main antagonist.

What Are ARGs and Why Are They Useful in Marketing? Read More »

Have you ever heard of Slenderman? A tall thin figure with no discernible features wearing a black suit lurking somewhere in the forests, ready to kidnap unsuspecting people? At one point in the internet’s history, Slenderman was a horror staple featured in several real-seeming horror series (also called alternate reality games) on YouTube as the main antagonist.

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Top Three Weirdest Mobile Game Advertisements

Top 3 Weirdest Mobile Game Advertisements

Leave a Comment / Features, Industries, Lifestyle Review, Marketing & Branding, Startup Toolkit /

Whether on YouTube or Instagram, I’m sure you all must have seen at least one mobile game advertisement. One common trope with today’s mobile game advertisements is that they tend to mislead their audience.
You might have come across these weird ads while scrolling through social media: In the ad for the strategy game “Game of Sultans”, a sultan is fat-shaming his daughter; in the match-three puzzle game “Lily’s Garden” ad, women use washing machines as vibrators.

Top 3 Weirdest Mobile Game Advertisements Read More »

Whether on YouTube or Instagram, I’m sure you all must have seen at least one mobile game advertisement. One common trope with today’s mobile game advertisements is that they tend to mislead their audience.
You might have come across these weird ads while scrolling through social media: In the ad for the strategy game “Game of Sultans”, a sultan is fat-shaming his daughter; in the match-three puzzle game “Lily’s Garden” ad, women use washing machines as vibrators.

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Shrinkflation

What Is “Shrinkflation” and Why Opting For It Isn’t Companies’ Only Choice

Leave a Comment / Entrepreneur Basics, Marketing & Branding, Startup Toolkit /

You might have noticed grocery prices are soaring, or your usual go-to pack of chips is shrinking in size—all thanks to massive inflation. As of August 2022, the U.S. consumer price index (CPI), which measures the change in consumer prices for a specific set of goods over a period, has increased by 8.3% (year-on-year). Although it has gone down slightly from 8.6% in May, the highest it has ever been since 1981, it remains high and worrying.

What Is “Shrinkflation” and Why Opting For It Isn’t Companies’ Only Choice Read More »

You might have noticed grocery prices are soaring, or your usual go-to pack of chips is shrinking in size—all thanks to massive inflation. As of August 2022, the U.S. consumer price index (CPI), which measures the change in consumer prices for a specific set of goods over a period, has increased by 8.3% (year-on-year). Although it has gone down slightly from 8.6% in May, the highest it has ever been since 1981, it remains high and worrying.

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How Do Stores Get You to Spend More Money

How Do Stores Get You to Spend More Money?

Leave a Comment / Features, Industries, Others /

Have you ever entered a grocery store to buy some milk but ended up with a bag full of items you didn’t even need? You’re not alone if you feel guilty for spending more money than you intended. It’s not our fault that we keep putting items in our shopping carts; we are manipulated to do so! To make sure you buy more, retailers will go all the way to carefully engineer every aspect of their store.

How Do Stores Get You to Spend More Money? Read More »

Have you ever entered a grocery store to buy some milk but ended up with a bag full of items you didn’t even need? You’re not alone if you feel guilty for spending more money than you intended. It’s not our fault that we keep putting items in our shopping carts; we are manipulated to do so! To make sure you buy more, retailers will go all the way to carefully engineer every aspect of their store.

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What Is CRM and Why Your Business Needs It

What Is CRM and Why Your Business Needs It

Leave a Comment / Entrepreneur Basics, Marketing & Branding, Others, Startup Toolkit /

Short for customer relationship management, CRM is an amalgam of tools and tactics under marketing technology (MarTech). It enables companies to organize and exploit their customers’ data strategically. By analyzing this data, marketers can better understand their customer’s needs and suggest ways for businesses to refine their strategies for better market performance and customer relationships.

What Is CRM and Why Your Business Needs It Read More »

Short for customer relationship management, CRM is an amalgam of tools and tactics under marketing technology (MarTech). It enables companies to organize and exploit their customers’ data strategically. By analyzing this data, marketers can better understand their customer’s needs and suggest ways for businesses to refine their strategies for better market performance and customer relationships.

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How Do You Develop an Effective eCommerce Strategy in 2022

How Do You Develop an Effective eCommerce Strategy in 2022?

Leave a Comment / E-commerce / New Retail, Entrepreneur Basics, Features, Marketing & Branding, Startup Toolkit /

As the world increasingly moves online, businesses need to have a strong ecommerce presence to remain competitive. Once you’ve set up all your ecommerce essentials, from setting up payments to managing delivery and inventory, you have to figure out how to make it all profitable. There are a few things to consider when developing your ecommerce strategy. First, you need to understand your customer base and what they want from your online store. Secondly, you need to set some realistic goals for your ecommerce business.

How Do You Develop an Effective eCommerce Strategy in 2022? Read More »

As the world increasingly moves online, businesses need to have a strong ecommerce presence to remain competitive. Once you’ve set up all your ecommerce essentials, from setting up payments to managing delivery and inventory, you have to figure out how to make it all profitable. There are a few things to consider when developing your ecommerce strategy. First, you need to understand your customer base and what they want from your online store. Secondly, you need to set some realistic goals for your ecommerce business.

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What Is the Point of Social Tokens?

What Is the Point of Social Tokens?

Leave a Comment / Blockchain, Ecosystems, Entrepreneur Basics, Features, Marketing & Branding, Startup Toolkit /

It seems like just about anyone is creating some kind of cryptocurrency these days. In April this year, news broke that Meta founder Mark Zuckerberg was planning on creating his own centralized-social token (dubbed “Zuck Bucks” by Meta’s employees) to reduce the company’s dependence on advertisers. This currency would operate like tokens inside a video game, meaning that you could use them to buy items on Meta’s platform.

What Is the Point of Social Tokens? Read More »

It seems like just about anyone is creating some kind of cryptocurrency these days. In April this year, news broke that Meta founder Mark Zuckerberg was planning on creating his own centralized-social token (dubbed “Zuck Bucks” by Meta’s employees) to reduce the company’s dependence on advertisers. This currency would operate like tokens inside a video game, meaning that you could use them to buy items on Meta’s platform.

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Why You Should Start a Podcast for Your Business

Why You Should Start a Podcast for Your Business

Leave a Comment / Entrepreneur Basics, Marketing & Branding, Startup Toolkit /

The one thing Microsoft and Michelle Obama have in common is that both run their own successful podcasts. Podcasting has been experiencing exponential growth during the pandemic, with the number of podcast listeners increasing from 274.8 million in 2019 to 383.7 million as of July 2021.

Why You Should Start a Podcast for Your Business Read More »

The one thing Microsoft and Michelle Obama have in common is that both run their own successful podcasts. Podcasting has been experiencing exponential growth during the pandemic, with the number of podcast listeners increasing from 274.8 million in 2019 to 383.7 million as of July 2021.

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