Marketing & Branding

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Top 5 Greenwashing Scandals of the Past Decade

Top 5 Greenwashing Scandals of the Past Decade

Leave a Comment / Ecosystems, Features, Industries, Latest, Latest - Home, Marketing & Branding, Startup Toolkit /

The United Nation’s 26th Climate Conference, “COP26”, came to a close on November 12, 2021. The UN, itself, wasn’t fully pleased with the outcome. Besides weak commitments made by countries within, the conference also witnessed protestors opposing “greenwashing” and demanding “system change, not climate change” outside.

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The United Nation’s 26th Climate Conference, “COP26”, came to a close on November 12, 2021. The UN, itself, wasn’t fully pleased with the outcome. Besides weak commitments made by countries within, the conference also witnessed protestors opposing “greenwashing” and demanding “system change, not climate change” outside.

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How Can You Build and Maintain a Sales Pipeline

How Can You Build and Maintain a Sales Pipeline?

Leave a Comment / Entrepreneur Basics, Latest, Latest - Home, Marketing & Branding, Startup Toolkit /

Sales is integral to a company’s success. After all, it dictates how your business offering reaches and convinces your target audience. According to a study by the Harvard Business Review, companies with a defined sales process earned 18% more revenue than companies with none. What’s more? Companies that used three sales pipeline tools efficiently had a 28% higher revenue growth! Building and maintaining a sales pipeline can make a huge difference to your business growth.

How Can You Build and Maintain a Sales Pipeline? Read More »

Sales is integral to a company’s success. After all, it dictates how your business offering reaches and convinces your target audience. According to a study by the Harvard Business Review, companies with a defined sales process earned 18% more revenue than companies with none. What’s more? Companies that used three sales pipeline tools efficiently had a 28% higher revenue growth! Building and maintaining a sales pipeline can make a huge difference to your business growth.

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Is the Corporate Wellness Industry a Total Scam

Is the Corporate Wellness Industry a Total Scam?

Leave a Comment / E-commerce / New Retail, Features, Industries, Latest, Latest - Home, Marketing & Branding /

Green smoothies, spontaneous getaways and jade rollers have grown into “essentials” for those looking to boost their life. On TikTok, there’s the “that girl” routine urging women to wake up at 5am, do yoga, make an iced coffee and read a book. Over the past year, we have all become projects of self-care. We are all trying to become better versions of ourselves, whatever that may entail. That’s what brands have made note of and are using to their advantage.

Is the Corporate Wellness Industry a Total Scam? Read More »

Green smoothies, spontaneous getaways and jade rollers have grown into “essentials” for those looking to boost their life. On TikTok, there’s the “that girl” routine urging women to wake up at 5am, do yoga, make an iced coffee and read a book. Over the past year, we have all become projects of self-care. We are all trying to become better versions of ourselves, whatever that may entail. That’s what brands have made note of and are using to their advantage.

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Top 5 Subscription Platforms for Creators

The Top Five Subscription Platforms for Creators

Leave a Comment / Ecommerce, Latest, Latest - Home, Marketing & Branding, Startup Toolkit /

From your everyday newspapers to over-the-top (OTT) platforms like Netflix—numerous companies use the subscription-based business model. This model allows businesses to sell subscriptions online, billing customers on a monthly, weekly or yearly basis. This way, businesses can make the most of their customer relationships and build a steady income flow.

The Top Five Subscription Platforms for Creators Read More »

From your everyday newspapers to over-the-top (OTT) platforms like Netflix—numerous companies use the subscription-based business model. This model allows businesses to sell subscriptions online, billing customers on a monthly, weekly or yearly basis. This way, businesses can make the most of their customer relationships and build a steady income flow.

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Marketing

Top Marketing Mistakes to Avoid in 2021

Leave a Comment / Features, Industries, Latest, Latest - Home, Marketing & Branding, Others /

The dos and don’ts of creating a successful marketing strategy The American Marketing Association defines marketing as “the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large”. To succeed as a marketer you need to successful educate the company’s customers,

Top Marketing Mistakes to Avoid in 2021 Read More »

The dos and don’ts of creating a successful marketing strategy The American Marketing Association defines marketing as “the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large”. To succeed as a marketer you need to successful educate the company’s customers,

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Most Innovative Marketing Ideas

The Most Innovative Marketing Ideas of the Last Decade

Leave a Comment / Marketing & Branding, Startup Toolkit /

Our round-up of some of the most thought-provoking marketing ideas from 2011 till today. People scroll past millions of advertisements every day. Of these, only a few manage to make a lasting impression. According to the Gartner CMO (Chief Marketing Officer) Spend Survey, companies spend 1 in 6 marketing dollars on innovation alone. Safe to

The Most Innovative Marketing Ideas of the Last Decade Read More »

Our round-up of some of the most thought-provoking marketing ideas from 2011 till today. People scroll past millions of advertisements every day. Of these, only a few manage to make a lasting impression. According to the Gartner CMO (Chief Marketing Officer) Spend Survey, companies spend 1 in 6 marketing dollars on innovation alone. Safe to

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Human-first Approach

How Startups Can Take a Human-first Approach to Business

Leave a Comment / Entrepreneur Basics, Marketing & Branding, Opinions /

Why it’s crucial to build a business that puts people first and how to do it. At its core, all businesses—regardless of size, industry, or location—are groups of people working together towards a goal. Similarly, ‘consumers’, ‘users’, ‘buyers’, or any other way that a business identifies its target audience, are also people. Every person that makes up

How Startups Can Take a Human-first Approach to Business Read More »

Why it’s crucial to build a business that puts people first and how to do it. At its core, all businesses—regardless of size, industry, or location—are groups of people working together towards a goal. Similarly, ‘consumers’, ‘users’, ‘buyers’, or any other way that a business identifies its target audience, are also people. Every person that makes up

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Online Ads

Are Online Ads Dying?

Features, Industries, Latest - Home, Others /

The ad industry has been deeply transformed by advances in technology. Have these advances done more damage than good to the industry? The internet brought a turning point for the entire advertising industry. Search engine banners became the new billboards. Marketing technology grew 5000% in number since 2011, and data moved to the center of

Are Online Ads Dying? Read More »

The ad industry has been deeply transformed by advances in technology. Have these advances done more damage than good to the industry? The internet brought a turning point for the entire advertising industry. Search engine banners became the new billboards. Marketing technology grew 5000% in number since 2011, and data moved to the center of

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asian superstitions

3 Asian Superstitions That Can Affect Businesses

Ecosystems, Features, Marketing & Branding, Startup Toolkit /

Superstitions are deeply weeded inside Asian cultures. Find out about the top three superstitions that can affect your business. Superstitions can sometimes be harmless – like stopping when a black cat crosses the road. But at other times, they can be downright weird and affect the way a company does business. If you are an

3 Asian Superstitions That Can Affect Businesses Read More »

Superstitions are deeply weeded inside Asian cultures. Find out about the top three superstitions that can affect your business. Superstitions can sometimes be harmless – like stopping when a black cat crosses the road. But at other times, they can be downright weird and affect the way a company does business. If you are an

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[ Press Release ] WOBI on Marketing and Creativity

Press Releases /

WOBI is pleased to announce WOBI on Marketing and Creativity with Seth Godin on 12th and 13th of May 2021. The ability to think and act creatively are critical skills for leaders in today’s business environment. In this digital course taught by bestselling author and business visionary Seth Godin, will help you to understand what

[ Press Release ] WOBI on Marketing and Creativity Read More »

WOBI is pleased to announce WOBI on Marketing and Creativity with Seth Godin on 12th and 13th of May 2021. The ability to think and act creatively are critical skills for leaders in today’s business environment. In this digital course taught by bestselling author and business visionary Seth Godin, will help you to understand what

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Asia's Gen Z

OK Boomer: Decoding Asia’s Gen Z

Ecosystems, Features, Latest - Home, Marketing & Branding, Startup Toolkit /

Whether you’re trying to “suss out” what this young demographic wants, or want to get a “vibe check” on their interests and behaviors, here’s the lowdown on how to approach Asia’s Gen Z. Millennials dominated the Internet during its boom days, but Gen Z is the talk of the town now. For brands wishing to

OK Boomer: Decoding Asia’s Gen Z Read More »

Whether you’re trying to “suss out” what this young demographic wants, or want to get a “vibe check” on their interests and behaviors, here’s the lowdown on how to approach Asia’s Gen Z. Millennials dominated the Internet during its boom days, but Gen Z is the talk of the town now. For brands wishing to

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Rachel Carrasco

Founder Since Birth: An interview with Rache Founder Rachel Carrasco

#PowerMoves, Features, Founder Stories, Latest - Home /

At the age of 18, most people are busy making plans for their future and worrying about college assignments. But not Rachel Carrasco. She was balancing college and working as a marketing assistant for an events company run by her friends. Getting a taste of the world of employment early, Carrasco believed in the merit

Founder Since Birth: An interview with Rache Founder Rachel Carrasco Read More »

At the age of 18, most people are busy making plans for their future and worrying about college assignments. But not Rachel Carrasco. She was balancing college and working as a marketing assistant for an events company run by her friends. Getting a taste of the world of employment early, Carrasco believed in the merit

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[ Press Release ] NAVIGATING THE DIGITAL FUTURE Leading marketers share insights at MarketingPulse ONLINE 2021

Leave a Comment / Press Releases /

MarketingPulse – Asia’s premier marketing and branding conference, returns this year with an enviable list of speakers starring global brands, star entrepreneurs, advertising agencies, media and leading innovation professionals. They will be discussing the latest trends in digital marketing and how to navigate the data-driven environment. Given market and business disruptions brought on by the

[ Press Release ] NAVIGATING THE DIGITAL FUTURE Leading marketers share insights at MarketingPulse ONLINE 2021 Read More »

MarketingPulse – Asia’s premier marketing and branding conference, returns this year with an enviable list of speakers starring global brands, star entrepreneurs, advertising agencies, media and leading innovation professionals. They will be discussing the latest trends in digital marketing and how to navigate the data-driven environment. Given market and business disruptions brought on by the

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[ Press Release ] SCCG Management Partners with MediaTroopers to bring Experienced iGaming Marketing Agency Talent and Services to the USA

Leave a Comment / Press Releases /

Stephen Crystal, Founder of SCCG Management announces partnership with Media Troopers to bring iGaming Marketing Agency Talent and Services to the USA LAS VEGAS, NV, Feb 25, 2021 – (ACN Newswire) – Stephen Crystal, Founder of SCCG Management, announced a partnership with King of Prussia, Pennsylvania-based iGaming Marketing and Advertising firm, MediaTroopers. Stephen Crystal, said, “This is a new

[ Press Release ] SCCG Management Partners with MediaTroopers to bring Experienced iGaming Marketing Agency Talent and Services to the USA Read More »

Stephen Crystal, Founder of SCCG Management announces partnership with Media Troopers to bring iGaming Marketing Agency Talent and Services to the USA LAS VEGAS, NV, Feb 25, 2021 – (ACN Newswire) – Stephen Crystal, Founder of SCCG Management, announced a partnership with King of Prussia, Pennsylvania-based iGaming Marketing and Advertising firm, MediaTroopers. Stephen Crystal, said, “This is a new

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Key_Social_Media_Trends

Key Social Media Trends for Global Brands in 2021

Leave a Comment / Latest - Home, Marketing & Branding, Startup Toolkit /

By JOYCE KO 2020 was undoubtedly the year of disruption. Thanks to COVID-19, social media adoption accelerated and shifted online consumption behavior. Due to pandemic lockdowns, we relied on social media to express ourselves and feel connected. More than ever, we turned online for alternative forms of home entertainment and shopping, leading to the inception

Key Social Media Trends for Global Brands in 2021 Read More »

By JOYCE KO 2020 was undoubtedly the year of disruption. Thanks to COVID-19, social media adoption accelerated and shifted online consumption behavior. Due to pandemic lockdowns, we relied on social media to express ourselves and feel connected. More than ever, we turned online for alternative forms of home entertainment and shopping, leading to the inception

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[Press Release] Micro-influencers in Singapore with highest engagement rates

Leave a Comment / Press Releases /

storify.me, Singapore’s leading indie-creator platform, announced a list of the indie-creators and micro influencers with the most engaged content on social media in 2020. To determine Singapore’s most engaging micro-influencers, only creators with a follower base of 20,000 and below on Instagram are considered. Final ranking is determined by the average engagement volume per post.

[Press Release] Micro-influencers in Singapore with highest engagement rates Read More »

storify.me, Singapore’s leading indie-creator platform, announced a list of the indie-creators and micro influencers with the most engaged content on social media in 2020. To determine Singapore’s most engaging micro-influencers, only creators with a follower base of 20,000 and below on Instagram are considered. Final ranking is determined by the average engagement volume per post.

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