Marketing & Branding

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5 Things To Remember When Choosing Startup Names

5 Things To Remember When Choosing Startup Names

Leave a Comment / Entrepreneur Basics, Startup Toolkit, Uncategorized /

What Asia-based businesses should keep in mind when choosing startup names. A startup’s name is usually the first, most basic level at which the audience starts to interact with a business. Subconsciously, they are already forming ideas of what your brand is about, and what they can expect from you. In this situation, a startup […]

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What Asia-based businesses should keep in mind when choosing startup names. A startup’s name is usually the first, most basic level at which the audience starts to interact with a business. Subconsciously, they are already forming ideas of what your brand is about, and what they can expect from you. In this situation, a startup

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Ad Budgets Shrinking Amid Growing Media Consumption in Hong Kong

Leave a Comment / Ecosystems, Features /

Ad budgets to be split between online and offline ads in 60/40 in 2020 against 50/50 last year On March 23, Nielsen Media released its latest ‘Advertising Projections Survey’, in collaboration with Hong Kong Advertisers Association (HK2A). According to the report, the advertising budgets of companies are expected to shrink by 7.1% in 2020, after

Ad Budgets Shrinking Amid Growing Media Consumption in Hong Kong Read More »

Ad budgets to be split between online and offline ads in 60/40 in 2020 against 50/50 last year On March 23, Nielsen Media released its latest ‘Advertising Projections Survey’, in collaboration with Hong Kong Advertisers Association (HK2A). According to the report, the advertising budgets of companies are expected to shrink by 7.1% in 2020, after

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How to Build a Strong Company Brand

Leave a Comment / Marketing & Branding, Startup Toolkit /

What the experts have to say. Marketing strategists worldwide are acknowledging the power of the storyteller. This is especially true for startups, thousands of which buckle under the pressure of constantly chasing growth. In an intensely competitive market, the brand with a story that consumers can really connect to, is the one that bags the

How to Build a Strong Company Brand Read More »

What the experts have to say. Marketing strategists worldwide are acknowledging the power of the storyteller. This is especially true for startups, thousands of which buckle under the pressure of constantly chasing growth. In an intensely competitive market, the brand with a story that consumers can really connect to, is the one that bags the

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Installing a Customer Feedback System on Your Website

Leave a Comment / Marketing & Branding, Other Toolkit Articles, Startup Toolkit /

By Reggie Addae Set your website for success with a bonus ‘how-to guide’ When it comes to optimization, one of the most important practices that all marketers need to undertake is gathering actionable insights. Feedback is crucial because it allows you to identify sources of friction that stop customers from taking an action. It can

Installing a Customer Feedback System on Your Website Read More »

By Reggie Addae Set your website for success with a bonus ‘how-to guide’ When it comes to optimization, one of the most important practices that all marketers need to undertake is gathering actionable insights. Feedback is crucial because it allows you to identify sources of friction that stop customers from taking an action. It can

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From Online-Survey to B2B Consultant Solution: 25sprout on Building A Successful SaaS Company And Turning Startup To Scaleup

Leave a Comment / Marketing & Branding, Startup Toolkit /

Software startups have grown in number intensively for the past few years compared to hardware startups. There’s no easy way to scale a SaaS company. It takes time, patience, some mistakes and resolve.   Alex and Hacker, CEO and CTO respectively of 25sprout, built the company in 2012 offering enterprise Digital Consulting Solution tailored to

From Online-Survey to B2B Consultant Solution: 25sprout on Building A Successful SaaS Company And Turning Startup To Scaleup Read More »

Software startups have grown in number intensively for the past few years compared to hardware startups. There’s no easy way to scale a SaaS company. It takes time, patience, some mistakes and resolve.   Alex and Hacker, CEO and CTO respectively of 25sprout, built the company in 2012 offering enterprise Digital Consulting Solution tailored to

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Mike Villar wants to put the romance back into advertising

Leave a Comment / Uncategorized /

By Lace Nguyen   A battle-hardened marketing veteran, Villar wants you to practice constraint.    “Relationships escalate one step at a time. Selling without a story is like asking someone to marry you on a first date,” he told the dozen startup employees at Saola, an accelerator program run by 500 Startups.    The entrepreneurs

Mike Villar wants to put the romance back into advertising Read More »

By Lace Nguyen   A battle-hardened marketing veteran, Villar wants you to practice constraint.    “Relationships escalate one step at a time. Selling without a story is like asking someone to marry you on a first date,” he told the dozen startup employees at Saola, an accelerator program run by 500 Startups.    The entrepreneurs

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The Comprehensive Guide to being a Twitter Advanced Search Pro

1 Comment / Marketing & Branding, Startup Toolkit /

6000 tweets are sent every second on Twitter. This adds up to about 500 million tweets every day. That might seem like a lot, but did you know that you could search every single tweet or the profiles attached to them?   Twitter has an amazing tool that allows you to do this called Advanced

The Comprehensive Guide to being a Twitter Advanced Search Pro Read More »

6000 tweets are sent every second on Twitter. This adds up to about 500 million tweets every day. That might seem like a lot, but did you know that you could search every single tweet or the profiles attached to them?   Twitter has an amazing tool that allows you to do this called Advanced

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The Psychology of Pricing

1 Comment / Entrepreneur Basics, Marketing & Branding, Startup Toolkit /

“All our knowledge has its origin in our perceptions – Leonardo da vinci”   Price is merely a perception. Our brain remembers prices as either being high or low, rather than recalling specific numbers. It is therefore beneficial to your brand for people to perceive your price as low.   How can you create this

The Psychology of Pricing Read More »

“All our knowledge has its origin in our perceptions – Leonardo da vinci”   Price is merely a perception. Our brain remembers prices as either being high or low, rather than recalling specific numbers. It is therefore beneficial to your brand for people to perceive your price as low.   How can you create this

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Your Digital Marketing Strategy Guide For 2019

Leave a Comment / Startup Toolkit /

By Jason Wong A leading digital agency tells you which trends to look out for Working at an international digital agency, I’m constantly asked about what I think is the next big thing in the digital marketing space. My usual response is to go through what my team has been discussing in our weekly scrum

Your Digital Marketing Strategy Guide For 2019 Read More »

By Jason Wong A leading digital agency tells you which trends to look out for Working at an international digital agency, I’m constantly asked about what I think is the next big thing in the digital marketing space. My usual response is to go through what my team has been discussing in our weekly scrum

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The Art of Crafting a Brand Story

Leave a Comment / Marketing & Branding, Opinions, Startup Toolkit /

Powerful ways to reinvent your brand in the new year     By Jasmine Bina | The stories that change over time are the ones that matter. Family histories, legends, fables, cultural narratives, identities–these are all stories that change with each new telling by adapting to new audiences. We change our personal stories to resonate

The Art of Crafting a Brand Story Read More »

Powerful ways to reinvent your brand in the new year     By Jasmine Bina | The stories that change over time are the ones that matter. Family histories, legends, fables, cultural narratives, identities–these are all stories that change with each new telling by adapting to new audiences. We change our personal stories to resonate

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Do Good Business By Doing Good

Leave a Comment / Marketing & Branding, Startup Toolkit /

By Bas A. Fransen | In developing countries, deforestation and unsustainable farming is still common practice. In developed countries, companies need to become more sustainable by law and realize that being sustainable is good for talent management and the bottom line. Last but not least, consumers demand more transparency from companies regarding sustainability. Through transparent tree planting,

Do Good Business By Doing Good Read More »

By Bas A. Fransen | In developing countries, deforestation and unsustainable farming is still common practice. In developed countries, companies need to become more sustainable by law and realize that being sustainable is good for talent management and the bottom line. Last but not least, consumers demand more transparency from companies regarding sustainability. Through transparent tree planting,

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