Marketing & Branding

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Unmasking-the-Bare-Truth-of-Influencer-Culture

Decoding K-Drama Celebrity: Unmasking the Bare Truth of Influencer Culture

Entertainment Reviews, Entrepreneur Basics, Features, Industries, Latest - Home, Marketing & Branding, Opinions, Startup Toolkit /

Warning: spoilers ahead. Thriller drama lovers, unite! After hits like Squid Game, My Name and The Glory, Netflix offers yet another suspense-packed Korean drama that will put you on the edge of your seat—Celebrity,

Decoding K-Drama Celebrity: Unmasking the Bare Truth of Influencer Culture Read More »

Warning: spoilers ahead. Thriller drama lovers, unite! After hits like Squid Game, My Name and The Glory, Netflix offers yet another suspense-packed Korean drama that will put you on the edge of your seat—Celebrity,

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What Is Mobile Commerce and How Is It Changing the Way We Shop in 2023

From Storefronts to Smartphones: What Is Mobile Commerce and How Is It Changing the Way We Shop in 2023?

E-commerce / New Retail, Features, Latest - Home, Marketing & Branding /

Gone are the days when brick-and-mortar stores were the primary destination for our shopping needs. Thanks to the growth of mobile commerce (m-commerce), shopping has been liberated from the constraints of time and place. By tapping on our screens, we can access a virtual world filled with endless shopping choices.

From Storefronts to Smartphones: What Is Mobile Commerce and How Is It Changing the Way We Shop in 2023? Read More »

Gone are the days when brick-and-mortar stores were the primary destination for our shopping needs. Thanks to the growth of mobile commerce (m-commerce), shopping has been liberated from the constraints of time and place. By tapping on our screens, we can access a virtual world filled with endless shopping choices.

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5 Lessons from Barbie’s Marketing Strategies

5 Lessons from Barbie’s Marketing Strategies

Latest - Home, Marketing & Branding, Startup Toolkit /

In July 2023, the cinematic world witnessed the meteoric rise of a movie that quickly charmed its way to massive box office success—the Barbie movie. That’s unsurprising, seeing as its anticipation was long-drawn and just as major.

5 Lessons from Barbie’s Marketing Strategies Read More »

In July 2023, the cinematic world witnessed the meteoric rise of a movie that quickly charmed its way to massive box office success—the Barbie movie. That’s unsurprising, seeing as its anticipation was long-drawn and just as major.

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Is Freelancing Worth It in 2023

Is Freelancing Worth It in 2023? A Deep Dive into the Future of Work

Entrepreneur Basics, Latest - Home, Opinions, Startup Toolkit /

An intriguing duality has formed in the always-changing world of modern labor, pitting the attractiveness of freelancing against the tried-and-true route of the full-time job. As technological innovations, such as virtual offices and artificial intelligence (AI),

Is Freelancing Worth It in 2023? A Deep Dive into the Future of Work Read More »

An intriguing duality has formed in the always-changing world of modern labor, pitting the attractiveness of freelancing against the tried-and-true route of the full-time job. As technological innovations, such as virtual offices and artificial intelligence (AI),

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A Step-by-Step Guide

The Power of a Wikipedia Page for Your Business: A Step-by-Step Guide

Entrepreneur Basics, Marketing & Branding, Startup Toolkit /

The one thing that builds trust between your company and its potential customers is having its own Wikipedia page. It is the first thing that shows up when someone looks up your company (besides your website of course!) and gives potential customers all the information they might need about your business.

The Power of a Wikipedia Page for Your Business: A Step-by-Step Guide Read More »

The one thing that builds trust between your company and its potential customers is having its own Wikipedia page. It is the first thing that shows up when someone looks up your company (besides your website of course!) and gives potential customers all the information they might need about your business.

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What Is Data Engineering and Why Is It Important for Your Company

What Is Data Engineering and Why Is It Important for Your Company?

Industries, Marketing & Branding, Others, Startup Toolkit /

One of the most valuable assets a company has today is data. It helps companies learn more about their customers, thus helping them create and market products and services their users will like. Given that, companies are using a wide variety of techniques, such as surveys and email tracking (i.e. tracking sent emails to inform business decisions), to collect customer data.

What Is Data Engineering and Why Is It Important for Your Company? Read More »

One of the most valuable assets a company has today is data. It helps companies learn more about their customers, thus helping them create and market products and services their users will like. Given that, companies are using a wide variety of techniques, such as surveys and email tracking (i.e. tracking sent emails to inform business decisions), to collect customer data.

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How to Start a Profitable Podcast for Your Business

How to Start a Profitable Podcast for Your Business: A 5-Step Guide

Latest - Home, Marketing & Branding, Startup Toolkit /

Before Twitter became what we know it as today—chaotic discourse—it was a podcasting platform named Odeo, albeit not a successful one (coming full circle, much?). Say what you will about how things panned out for the social networking platform, but one thing remains clear: you cannot underestimate the business potential of podcasting.

How to Start a Profitable Podcast for Your Business: A 5-Step Guide Read More »

Before Twitter became what we know it as today—chaotic discourse—it was a podcasting platform named Odeo, albeit not a successful one (coming full circle, much?). Say what you will about how things panned out for the social networking platform, but one thing remains clear: you cannot underestimate the business potential of podcasting.

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Navigating Their Impact on Your Business

The Rise of Ad Blockers: Navigating Their Impact on Your Business

Entrepreneur Basics, Latest - Home, Marketing & Branding /

The advent of ad blockers has made marketing more challenging than ever. At their simplest, ad blockers are applications that remove or alter advertising content on a webpage. While some of these applications replace those contents with something else, others erase them from the page, leaving blank spaces here and there. Regardless of how the application is applied, ad blockers have cast out advertisements, as well as the hopes of many companies to put their products or services on the map.

The Rise of Ad Blockers: Navigating Their Impact on Your Business Read More »

The advent of ad blockers has made marketing more challenging than ever. At their simplest, ad blockers are applications that remove or alter advertising content on a webpage. While some of these applications replace those contents with something else, others erase them from the page, leaving blank spaces here and there. Regardless of how the application is applied, ad blockers have cast out advertisements, as well as the hopes of many companies to put their products or services on the map.

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The Top 5 Biggest Flops of Shockvertising

The Top 5 Biggest Flops of Shockvertising

Marketing & Branding, Startup Toolkit /

Shockvertising (shock+ advertising) is a tactic where an advertiser uses taboo subjects or provocative themes to incite a strong public reaction. This tactic has been known to be quite successful in raising awareness and encouraging behavioral change surrounding acquired immunodeficiency syndrome (AIDS) and human immunodeficiency virus (HIV).

The Top 5 Biggest Flops of Shockvertising Read More »

Shockvertising (shock+ advertising) is a tactic where an advertiser uses taboo subjects or provocative themes to incite a strong public reaction. This tactic has been known to be quite successful in raising awareness and encouraging behavioral change surrounding acquired immunodeficiency syndrome (AIDS) and human immunodeficiency virus (HIV).

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Your Account Has Been Disabled

“Your Account Has Been Disabled”: What to Do When Instagram Takes Down Your Account

Entrepreneur Basics, Marketing & Branding, Startup Toolkit /

As one of the most widely used social networking sites, Instagram boasts a staggering 1.28 billion users worldwide. Its enormous user base, coupled with its robust marketing capabilities, renders Instagram an ideal platform for entrepreneurs to expand their business prospects. Unfortunately, it’s not all smooth sailing for businesses on the platform.

“Your Account Has Been Disabled”: What to Do When Instagram Takes Down Your Account Read More »

As one of the most widely used social networking sites, Instagram boasts a staggering 1.28 billion users worldwide. Its enormous user base, coupled with its robust marketing capabilities, renders Instagram an ideal platform for entrepreneurs to expand their business prospects. Unfortunately, it’s not all smooth sailing for businesses on the platform.

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How Does Rihanna Promote Fenty Beauty

How Does Rihanna Promote Fenty Beauty—and Some Hot Tips for Your Brand

Latest - Home, Marketing & Branding, Startup Toolkit /

Rihanna’s Superbowl performance left the social media world quivering—for both good and bad reasons. While some thought the pop star did the bare minimum, others resorted to recreating her dance moves, celebrating her pregnancy announcement and lauding her for her genius marketing move.

How Does Rihanna Promote Fenty Beauty—and Some Hot Tips for Your Brand Read More »

Rihanna’s Superbowl performance left the social media world quivering—for both good and bad reasons. While some thought the pop star did the bare minimum, others resorted to recreating her dance moves, celebrating her pregnancy announcement and lauding her for her genius marketing move.

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Top 6 Companies That Lost Their Trademark

Top 6 Companies That Lost Their Trademark

Entrepreneur Basics, Marketing & Branding, Startup Toolkit /

Some companies have become so deeply ingrained into our vocabulary that we use their names to refer to the products they sell. Take Google for instance. Do people say, “I’m going to search for XYZ’s meaning on the internet” or do we all just end up saying “I’ll Google it”? The term “Google” as a verb was added to the Oxford English Dictionary in June 2006.

Top 6 Companies That Lost Their Trademark Read More »

Some companies have become so deeply ingrained into our vocabulary that we use their names to refer to the products they sell. Take Google for instance. Do people say, “I’m going to search for XYZ’s meaning on the internet” or do we all just end up saying “I’ll Google it”? The term “Google” as a verb was added to the Oxford English Dictionary in June 2006.

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Lessons for Luxury Brands

Chanel’s Struggle to Diversify: Lessons for Luxury Brands

E-commerce / New Retail, Features, Industries, Lifestyle Review, Marketing & Branding, Product & Service Review, Startup Toolkit /

Setting up a brand is a challenging but rewarding endeavor. Diversifying your product or service portfolio is crucial to reaching new customers and reducing risks. Most importantly, it helps you stay relevant. However, for luxury brands, diversification is a head-scratching pursuit, as they are often associated with—and limited to—their niche.

Chanel’s Struggle to Diversify: Lessons for Luxury Brands Read More »

Setting up a brand is a challenging but rewarding endeavor. Diversifying your product or service portfolio is crucial to reaching new customers and reducing risks. Most importantly, it helps you stay relevant. However, for luxury brands, diversification is a head-scratching pursuit, as they are often associated with—and limited to—their niche.

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Navigating the Complicated World of Influencer Marketing with Shout!

Navigating the Complicated World of Influencer Marketing with Shout!

Ecosystems, Features, Industries /

The global influencer market has risen over the past couple of years. According to research conducted by Statista, its value has gone from US$1.7 billion in 2016 to US$16.4 billion in 2022. Understanding the profitability of being on social media, many have started trying their hand at becoming influencers.

Navigating the Complicated World of Influencer Marketing with Shout! Read More »

The global influencer market has risen over the past couple of years. According to research conducted by Statista, its value has gone from US$1.7 billion in 2016 to US$16.4 billion in 2022. Understanding the profitability of being on social media, many have started trying their hand at becoming influencers.

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Instagram vs YouTube—Which Is Better for Your Business?

Instagram vs YouTube—Which Is Better for Your Business?

Latest - Home, Marketing & Branding, Startup Toolkit /

With the rise of social media platforms, like Instagram, TikTok and YouTube, businesses have gained new opportunities to reach their potential customers. It’s important to note that Instagram and YouTube are not just for entertainment; they can be used as powerful tools for marketing and creating brand awareness. Many individuals already use YouTube, TikTok and more to earn money.

Instagram vs YouTube—Which Is Better for Your Business? Read More »

With the rise of social media platforms, like Instagram, TikTok and YouTube, businesses have gained new opportunities to reach their potential customers. It’s important to note that Instagram and YouTube are not just for entertainment; they can be used as powerful tools for marketing and creating brand awareness. Many individuals already use YouTube, TikTok and more to earn money.

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5 Cool Instagram Features Marketers Must Try in 2023

5 Cool Instagram Features Marketers Must Try in 2023

E-commerce / New Retail, Entrepreneur Basics, Features, Latest - Home, Marketing & Branding, Startup Toolkit /

Spent hours scrolling Instagram lately? Well, so have many others. Over 1.2 billion people worldwide use the Meta-owned social media photo and video-sharing platform. What’s more? It’s a money-making haven for businesses. In 2021, Instagram brought in over US$25 billion in advertising revenue in the United States. Evidently, if your business wants to grow, it needs to be on Instagram today. To ensure that you make the most of it, we have rounded up some new and popular features for you to try.

5 Cool Instagram Features Marketers Must Try in 2023 Read More »

Spent hours scrolling Instagram lately? Well, so have many others. Over 1.2 billion people worldwide use the Meta-owned social media photo and video-sharing platform. What’s more? It’s a money-making haven for businesses. In 2021, Instagram brought in over US$25 billion in advertising revenue in the United States. Evidently, if your business wants to grow, it needs to be on Instagram today. To ensure that you make the most of it, we have rounded up some new and popular features for you to try.

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