Influencer marketing is the shiny new gem in the crown jewels of digital marketing. We have previously discussed the differences between traditional and influencer marketing, as well as the latter’s advantages in the ever-evolving digital landscape.
In 2013, the then two-year-old Chloe Clems went viral as her hilarious side-eyeing expression made her into a beloved internet meme. In her meme avatar, little Chloe has ruled over the hearts of many a Twitter and Reddit enthusiast and has been dubbed the “Patron saint of Tumblr” by Buzzfeed.
On September 17, 2021, the “Maker in China” SME Innovation and Entrepreneurship Global Contest 2021 Grand Final was held in Guangzhou, China. MAD Gaze, a Cyberport incubatee specializing in augmented reality smart glasses, was declared the winner of the championship.
A week after crypto mining operations in China’s Sichuan province came to a halt, the country has now declared all crypto transactions illegal. On September 24, ten Chinese government agencies, including the central bank, made a statement saying that they would work closely to ensure a “high-pressure clampdown” on crypto trading.
Twitter has been an important tool in any startup’s marketing arsenal; as such, the updates have brought about some excitement.The updates revolve around original content creation and aim to give users more security and control over their tweets.
Footwear giant Nike witnessed a 3% dip in its shares as supply chain problems worsened. About three-fourths of Nike’s shoes are manufactured in Southeast Asia. Over 50% of them are made in Vietnam, where factories are shut due to Covid resurgence.
After the Evergrande crisis, another issue may threaten China’s GDP. This holiday season, some of us across the world may not get to buy smartphones and other goods for our loved ones. That’s because China’s state-mandated power cuts have forced factories to shut down and halt production. This will affect the supply of some sought-after products, like Apple and Tesla.
A popular NFT marketplace, OpenSea, recently admitted to insider trading by one of their employees. While the company had not revealed the name of the erring employee, individuals were able to utilize the platform’s public access blockchain ledger to ascertain the identity of the culprit.
Social media giant Facebook finds itself making headlines now and then. The recent one is related to Facebook spending the equivalent of 319 years labeling or removing false and misleading content posted in the U.S. during last year. According to internal documents accessed by the Wall Street Journal, the employees at the social media company have raised concerns about the spread of harmful and misleading information on its platforms.
Twitter has been grabbing headlines for the past few months. First, it was 140 free non-fungible tokens (NFTs) as a giveaway. Now, it is the shareholder lawsuit against the social media giant. On Monday, Twitter Inc said that it would pay US$809.5 million to settle a shareholder class-action lawsuit which alleged that the company misled investors about its user base growth and user engagement.
Veganism is an ideology that discourages the consumption of any animal products in diet or daily life. This ideology is gaining massive popularity as startups explore the market for vegan products and services. The boom in easily available vegan products is making veganism a more achievable lifestyle than before. Thousands of people across the world have adopted such a lifestyle for various reasons in recent years.
In a day and age when the average person spends more time scrolling through social media than reading a newspaper, influencers, also known as internet celebrities, have become household names. The fact that their massive followings trust their opinions on various topics, from beauty products to online courses, is constantly transforming the dynamic landscape of marketing and entrepreneurship.
Around 42% of wood harvest across the world goes into making paper. The paper industry is a significant contributor to deforestation and consumes 4% of the world’s energy reserve. To mitigate the environmental impact of the paper industry, the Australia-based company Karst has come up with an eco-friendly solution to the world’s paper needs.
According to a report by Financial Times (FT), China is planning to break up Ant Group’s online payment platform Alipay. The group has been instructed to create a separate application for its loan payment business. Ant Group’s shares have fallen by more than 4% since the news of the break-up first broke.
El Salvador takes a decisive first step towards cryptocurrency, here’s what it means for the world In a first-of-its-kind decision, El Salvador has adopted Bitcoin
Corporate athletes work on their physical, mental, spiritual and emotional well-being to boost their overall workplace performance. To succeed in the workplace, you require the
