Twitter has rolled out a slew of exciting new updates in 2021.
Twitter has been an important tool in any startup’s marketing arsenal; as such, the updates have brought about some excitement.
The updates revolve around original content creation and aim to give users more security and control over their tweets.
Some of the prominent updates are as follows:
Introduced in January, this update is still in the testing phase. A voice tweet would allow users to attach audio clips extending up to two minutes and twenty seconds, along with autogenerated transcripts for improved accessibility. These audio clips can be listened to directly from the user’s feed.
This is one of the most popular updates on Twitter recently. While Twitter introduced Spaces in its testing phase last year, the feature can now be used to host live audio conversations. Spaces play into Twitter’s recent emphasis on audio content, considering the popularity of audio formats like podcasts. Users can utilize spaces to hold live conversations and discussions with their followers. A host can also allow multiple other speakers to participate while having the ability to mute or block disruptive presences.
This February update is part of Twitter’s move towards efficient monetization.The Super Followers feature allows users with 10k+ followers to offer a Patreon-like subscription service. Super Followers would have exclusive access to paid content created by the users that they subscribe to.
Visual Interface Updates
In a string of new visual updates, along with the addition of their new font Chirp, Twitter has updated its colors to be high contrast and a lot less blue in order to draw attention to user-created images and videos. There are also fewer gray backgrounds, divider lines. The added space makes the text more readable.
15-second ads only
Twitter has reduced the time for ads to less than 15 seconds. This follows suit after other advertising giants like Google and Facebook encouraged businesses to keep their ad videos short.
Say goodbye to Fleets
Not all the recent updates on Twitter were additions. On August 3, Twitter discontinued Fleets due to a lack of intended engagement. Fleets were introduced to make things easier for individuals who wanted to participate in discussions but were uncomfortable tweeting. Most Fleets contained media or the users’ own tweets.
The space vacated by fleets on top of the dashboards would be taken over by Spaces.
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