E-commerce / New Retail

Virtual and Augmented Reality Gateway Into the Metaverse

Virtual and Augmented Reality: Gateway Into the Metaverse?

In the early 2000s, the multiplayer online game Club Penguin was a new age internet phenomenon. You could buy outfits for your customizable penguin avatar and decorate your igloo any way you wanted. You also had the ability to chat and interact with others through various social scenarios in the game.

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You-Either-Love-Them-or-Hate-Them-Why-Are-Opinions-on-NFTs-So-Divided

You Either Love Them or Hate Them: Why Are Opinions on NFTs So Divided?

If you’ve been aimlessly scrolling through popular internet forums, like Twitter or Reddit, chances are you’ve stumbled upon the frequent and heated debates surrounding non-fungible tokens (NFTs). These debates, typically, question whether NFTs are the best thing to happen to the online art community or the beginnings of an environmentally-detrimental hellscape.

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Making Pure Water Out of Thin Air with Kara Pure

Making Pure Water Out of Thin Air with Kara Pure

With global temperatures rising, climate change has become a glaring fact that every one of us has to come to terms with. According to the Intergovernmental Panel on Climate Change’s (IPCC) 2021 report, ‌global surface temperatures have become 1.09 degrees Celsius higher between 2011-2020 than between 1850-1990. By 2025, nearly 1.8 billion people would be living in regions with absolute water scarcity.

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Top 5 Tech Trends Defining Luxury Brands

Top 5 Tech Trends Defining Luxury Brands

Over the past two years, luxury brands have had to develop high-performance products that align with the increasingly digitalized world. Today, the unique value proposition (UVP) of luxury brands is defined by the users’ experience, which focuses on three core areas: driving engagement through exclusive technologies.

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How You Can Launch a Sustainable Skincare Brand in 2022

How You Can Launch a Sustainable Skincare Brand in 2022

Shoppers today want glowing skin, but not at the cost of the environment. That’s evident in the way they are shopping. A study by Wella’s weDo/Professional revealed that more than half of customers prefer buying sustainable beauty products. A Partner at McKinsey, Emma Spagnuolo, shared in a podcast, “Since we started doing our generational research in 2016.

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It’s Easier than Ever to Get Groceries Online in Asia

It’s Easier Than Ever Getting Groceries Online in Asia

In Asia, it is now easier than ever to order groceries online and get them delivered straight to your doorstep within minutes. Delivery platforms, such as Foodpanda’s Pandamart, now offer thousands of items, including daily essentials and fresh produce from small and medium enterprises and local grocers.

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Loop Brings Zero Waste Shopping to Japan

Loop Brings Zero Waste Shopping to Japan

So you’ve decided to finally launch your business. First off, congratulations! That’s a big step. Secondly, good luck. Starting your own startup is intimidating, to say the least. For most entrepreneurs, it entails entering unknown terrain, crossing their fingers and hoping for the best. With that in mind, here’s our best advice for a young, first-time startup founder:

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What Brands Must Know About China’s Evolving Millennial Buyers

What Brands Must Know About China’s Evolving Millennial Buyers

Earlier this year, climate activist Greta Thunberg called out fast fashion consumers during an interview with a fashion magazine. She said, “If you are buying fast fashion, then you are contributing to that industry and encouraging them to expand and encouraging them to continue their harmful process.”

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Is the Corporate Wellness Industry a Total Scam

Is the Corporate Wellness Industry a Total Scam?

Green smoothies, spontaneous getaways and jade rollers have grown into “essentials” for those looking to boost their life. On TikTok, there’s the “that girl” routine urging women to wake up at 5am, do yoga, make an iced coffee and read a book. Over the past year, we have all become projects of self-care. We are all trying to become better versions of ourselves, whatever that may entail. That’s what brands have made note of and are using to their advantage.

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Major Types of Influencer Marketing

Major Types of Influencer Marketing

Influencer marketing is the shiny new gem in the crown jewels of digital marketing. We have previously discussed the differences between traditional and influencer marketing, as well as the latter’s advantages in the ever-evolving digital landscape.

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Regulation in NFT Marketplaces

Decentralization and the Lack of Regulation in NFT Marketplaces

On September 14, 2021, OpenSea, a popular NFT marketplace startup, admitted to insider trading on their website. The event is unprecedented in crypto history. Within 24 hours of the incident, the company had put in new employee policies to regulate trading on their platform. OpenSea’s insider trading incident highlights the fact that while the popularity of digital items is on the rise, so are cybercrimes that seek to make a profit at the expense of genuine creators and buyers.

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Is Veganism Sustainable

Is Veganism Truly Sustainable?

Veganism is an ideology that discourages the consumption of any animal products in diet or daily life. This ideology is gaining massive popularity as startups explore the market for vegan products and services. The boom in easily available vegan products is making veganism a more achievable lifestyle than before. Thousands of people across the world have adopted such a lifestyle for various reasons in recent years.

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Turning Rocks into Notebooks

Turning Rocks into Notebooks: A Look at Karst’s No-Tree Paper

Around 42% of wood harvest across the world goes into making paper. The paper industry is a significant contributor to deforestation and consumes 4% of the world’s energy reserve. To mitigate the environmental impact of the paper industry, the Australia-based company Karst has come up with an eco-friendly solution to the world’s paper needs.

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