Starting a business isn’t easy. From finding raw materials and making your products to actually reaching the right customer base, everything takes a lot of time and energy. Even though this process is so hard, a lot of people venture out and start their own businesses, so much so that small business enterprises (SMEs) make up 90% of the world’s businesses.
Recently, personal color analysis has become more widely available to the regular individual instead of just the industry professionals. Personal color analysis refers to a system of classification that takes into account an individual’s complexion, undertones, hair and eye colors, etc.
When the Escape Welt team reached out to us with an offer to review one of their puzzle boxes for adults, to say I, a puzzle enthusiast, was excited is an understatement.
In the early 2000s, the multiplayer online game Club Penguin was a new age internet phenomenon. You could buy outfits for your customizable penguin avatar and decorate your igloo any way you wanted. You also had the ability to chat and interact with others through various social scenarios in the game.
If you’ve been aimlessly scrolling through popular internet forums, like Twitter or Reddit, chances are you’ve stumbled upon the frequent and heated debates surrounding non-fungible tokens (NFTs). These debates, typically, question whether NFTs are the best thing to happen to the online art community or the beginnings of an environmentally-detrimental hellscape.
With global temperatures rising, climate change has become a glaring fact that every one of us has to come to terms with. According to the Intergovernmental Panel on Climate Change’s (IPCC) 2021 report, global surface temperatures have become 1.09 degrees Celsius higher between 2011-2020 than between 1850-1990. By 2025, nearly 1.8 billion people would be living in regions with absolute water scarcity.
Over the past two years, luxury brands have had to develop high-performance products that align with the increasingly digitalized world. Today, the unique value proposition (UVP) of luxury brands is defined by the users’ experience, which focuses on three core areas: driving engagement through exclusive technologies.
Shoppers today want glowing skin, but not at the cost of the environment. That’s evident in the way they are shopping. A study by Wella’s weDo/Professional revealed that more than half of customers prefer buying sustainable beauty products. A Partner at McKinsey, Emma Spagnuolo, shared in a podcast, “Since we started doing our generational research in 2016.
The fashion industry has been repeatedly called out for the environmental impact of its production processes. The apparel industry, in particular, accounts for 10% of the world’s carbon emissions and consumes 1.5 trillion liters of water each year.
In Asia, it is now easier than ever to order groceries online and get them delivered straight to your doorstep within minutes. Delivery platforms, such as Foodpanda’s Pandamart, now offer thousands of items, including daily essentials and fresh produce from small and medium enterprises and local grocers.
So you’ve decided to finally launch your business. First off, congratulations! That’s a big step. Secondly, good luck. Starting your own startup is intimidating, to say the least. For most entrepreneurs, it entails entering unknown terrain, crossing their fingers and hoping for the best. With that in mind, here’s our best advice for a young, first-time startup founder:
Earlier this year, climate activist Greta Thunberg called out fast fashion consumers during an interview with a fashion magazine. She said, “If you are buying fast fashion, then you are contributing to that industry and encouraging them to expand and encouraging them to continue their harmful process.”
Green smoothies, spontaneous getaways and jade rollers have grown into “essentials” for those looking to boost their life. On TikTok, there’s the “that girl” routine urging women to wake up at 5am, do yoga, make an iced coffee and read a book. Over the past year, we have all become projects of self-care. We are all trying to become better versions of ourselves, whatever that may entail. That’s what brands have made note of and are using to their advantage.
Influencer marketing is the shiny new gem in the crown jewels of digital marketing. We have previously discussed the differences between traditional and influencer marketing, as well as the latter’s advantages in the ever-evolving digital landscape.
On September 14, 2021, OpenSea, a popular NFT marketplace startup, admitted to insider trading on their website. The event is unprecedented in crypto history. Within 24 hours of the incident, the company had put in new employee policies to regulate trading on their platform. OpenSea’s insider trading incident highlights the fact that while the popularity of digital items is on the rise, so are cybercrimes that seek to make a profit at the expense of genuine creators and buyers.
Veganism is an ideology that discourages the consumption of any animal products in diet or daily life. This ideology is gaining massive popularity as startups explore the market for vegan products and services. The boom in easily available vegan products is making veganism a more achievable lifestyle than before. Thousands of people across the world have adopted such a lifestyle for various reasons in recent years.