So you want to get in on the crypto craze. Well, who wouldn’t? After all, it’s a market worth over US$3 trillion! But before you get started, you need to acquaint yourself with token economics. In crypto, tokens represent assets or utilities that your company offers investors in return for their investment. They differ from coins in the sense that tokens are built on an existing blockchain, like Tether on Ethereum, whereas coins are the native tokens of a blockchain, such as Bitcoin.