[ Press Release ] NAVIGATING THE DIGITAL FUTURE Leading marketers share insights at MarketingPulse ONLINE 2021

MarketingPulse – Asia’s premier marketing and branding conference, returns this year with an enviable list of speakers starring global brands, star entrepreneurs, advertising agencies, media and leading innovation professionals. They will be discussing the latest trends in digital marketing and how to navigate the data-driven environment.

Given market and business disruptions brought on by the pandemic, businesses are increasingly searching for ways to connect with consumers online. The event will be highlighting “Digital Future and Innovation”, exploring both challenges and opportunities in digital innovation & transformation, 5G technology and sonic branding.

As with previous years, MarketingPulse is bringing some of world’s best known brands to share their success stories. One of the guest speakers this year is Timothy Armoo, who built and sold a media company at the tender age of 17. Now, the 24 year-old is the CEO and founder of Fanbytes –a leading influencer marketing agency to attract Gen Z fans for global brands using its network of influencers on Tiktok, Snapchat, Instagram and YouTube. Fanbytes counts Apple, Nike, McDonald’s, Deliveroo and even the UK government as its clients.

Armoo thinks “the variable to success now is not about budget or how much you can spend – the variable is content.” He created Fanbytes whilst still studying at university. Within years, the company has won recognition from international publications like Forbes and Business Insider. Bloomberg has even described it as “leading the charge for Gen Z and millennial marketing”.

Mayur Gupta, Former Global Vice President of Growth and Marketing of Spotify will also be sharing his insights. Before joining Spotify, he was also appointed as the first-ever Chief Marketing Technologist at Kimberly-Clark. There, he drove the vision, strategy and development of all digital and e-commerce capabilities across the corporation’s iconic brands. The former executive at Spotify developed new strategies to grow its subscribed user base. As its Global Vice President for Growth & Marketing, Gupta also introduced a marketing ecosystem that connects the right artist with the right fan.

Forbes magazine honoured Gupta in its list of “50 Game-Changing Marketing Leaders” in 2019. A year later, the publication named him one of the “World’s Most Influential CMOs” in 2020.

Gupta will be hosting a session on how marketers can respond to behavioural shifts by using technologies in an era of uncertainty, as well as predict upcoming growth marketing trends in this age of digital transformation.

Best-selling author Guy Kawasaki will be making an appearance at MarketingPulse ONLINE 2021. Currently, Kawasaki is a brand ambassador for Mercedes Benz. He is also the Chief Evangelist for online graphic design tool, Canva. The entrepreneur has worked for some of the biggest names in tech. He served as the Chief Evangelist of Apple in the 1980s and 1990s. Between 2013 and 2014, Kawasaki worked for Google where he was a Special Advisor to the CEO of the Motorola division. He will be drawing from his experiences on what marketers should learn from the pandemic, how to prepare for a digital future and ways to connect with customers in the new era.

Besides talks on video strategies, gamified marketing, sonic branding and 5G, participants can also take part in workshops focused on digital marketing, to get the latest developments in social commerce, influencer marketing and live streaming commerce.

“Everyone that I know in the industry from clients to agencies and my previous colleagues are here at MarketingPulse. This is a good platform for new brands trying to promote their awareness,” remarked Jonathan Mildenhall, Former CMO at Airbnb who took part in 2019.

This year’s event aims to help you prepare for a post-pandemic business rebound and discover new marketing opportunities to achieve success in this increasingly complex digital world.

To keep up with the industry’s latest trends and global developments, register now for the upcoming MarketingPulse conference which takes place online between 30 and 31 March 2021.



Share on facebook
Share on twitter
Share on linkedin
Share on email


Is Using AI for Academic Writing Cheating?

Is Using AI for Academic Writing Cheating?

From films written and directed by ChatGPT to Kindle authors writing books with artificial intelligence (AI), we are seeing more and more reportage on AI writing tools these days. While writing with an AI may seem harmless and possibly helps improve work efficiency, the use of these tools in the sphere of academic writing has generated serious concern. Teachers are worried that the use of AI writing tools is equivalent to plagiarism or cheating.

7 Creative Ways to Reward Employees without a Salary Raise

7 Creative Ways to Reward Employees without a Salary Raise

Giving your employees a raise is a significant way to show your employees that you value their work and compensate them appropriately for their contributions. Failing to acknowledge the work of your employees can be ‌costly for startups. A OnePoll survey of 2,000 workers found that almost half of ‌American workers (46%) have quit a job due to feeling unrecognized

The Pros and Cons of Human Cloning

The Pros and Cons of Human Cloning

Clones, human or otherwise, are genetically identical copies of a living organism produced artificially in a laboratory. Over the years, many animals have been cloned. Starting from the cloning of a tadpole in 1952 to the cloning of a sheep named Dolly from adult mammal cells in 1996, cloning has come a long way.

Reform of Hong Kong's Offshore Tax System

Reform of Hong Kong’s Offshore Tax System

Further to the introduction of the proposed Hong Kong’s new Foreign-Source Income Exemption (FSIE) regime as discussed in our article A Challenge to Hong Kong’s Long-Established Offshore Tax System in October 2022, the relevant legislation has been enacted and became effective on January 1, 2023.

Mark Cuban’s Tips on How to Get Rich

Mark Cuban’s Tips on How to Get Rich

A popular adage suggests, money makes the world go round. People are always looking to do better financially so that their lives can be more secure. To make that happen, some seek out the advice of millionaires—the ones who have been there, done that.

What India's EdTech Industry Must Prioritize in 2023?

What India’s EdTech Industry Must Prioritize in 2023?

2022 was a tough year for the majority of education technology (EdTech) in India, with the “Tracxn Geo Annual Report: India Tech 2022” reporting a 39 per cent decrease in funding during the January-November period compared to 2021. To overcome this, many businesses, including industry-leading players like BYJU’S, Unacademy and Vedantu, had to resort to job cuts.