India’s Top 3 Music Streaming Startups To Watch

India's Top 3 Music Streaming Startups To Watch

Tune into your favorite Indian artists and songs with these local music streaming platforms!

India’s music streaming market has been growing exponentially over the past few years. The number of streaming platform users rose from 26.7 million in 2017 to 51.2 million in 2020, and the number is expected to grow to 87.2 million in 2025. 

A major reason behind this is the more and more affordable smartphones and data packages, allowing people to stream on-demand entertainment 24/7. Another contributor to the growing popularity of local music streaming platforms is their exclusive offer of regional music and micropayment model (where users can pay for what they want to stream as opposed to a monthly subscription model), which their international counterparts, like Apple Music and Spotify, cannot compete with. Such a supply of Indian music from these local platforms matches with the huge demand for regional content, such as Tamil, Bhojpuri, Punjabi, Bengali, Malayalam and Telugu. Data shows that while global music listeners spend 49% of their streaming hours on local content on average, it goes up to 83% for Indian listeners. 

To learn more about these Indian streaming platforms and how they are contributing to the market’s growth, let’s look at three of the biggest players in the market: 


Founded by: Anjali Naik, Anurag Gupta, Paramdeep Singh, Rishi Malhotra, Vinodh Bhat

Founded in: 2007

Fund raised: US$131.6 million 

Annual revenue: around US$9.2 million (as reported in 2019)

Subscription price: US$1.24/month on Android and US$1.49/month via iTunes on iOS; US$5.09/year on Android and iOS

Founded in New York as a B2B company, JioSaavn digitized Indian music and distributed it to American media services, like iTunes, Hulu, and Amazon. In 2010, the founders turned Saavn into a music streaming platform where users could search and listen to Indian music. Since then, the platform has seen remarkable growth in listening hours per user and the user base. The company also began to acquire independent and international music. That, coupled with the launch of Artist Originals in 2017, helps promote independent musicians and their work. In March 2018, Reliance Industries Limited (RIL) acquired a majority stake in the company, making JioSaavan one of the largest streaming services globally.

Now, the platform caters to the entire South Asian diaspora around the world, providing them with music that reminds them of their roots. Its 100 million monthly active users can access more than 80 million tracks from 900 label partnerships in 16 different languages (alongside six regional Indian dialect options), showing its ongoing efforts toward globalization. 


Founded by: Indian telecom giant Bharti Airtel

Founded in: 2014

Annual revenue: US$75.2 million as of December 31, 2020

Subscription price: US$0.61/month and US$4.38/year on Android and iOS

Wynk Music is a music streaming app developed by Airtel, one of India’s leading telecom providers. As of November 2021, the app has over 73.2 million monthly active users. Wynk offers over 32 billion song tracks in 14 languages both in free and premium subscription plans, with the latter giving users ad-free listening, high-quality audio and access to exclusive content. 

Additionally, the app has a vast library of both Indian and international artists. It also offers several other features, like allowing users to set caller tunes (music your caller hears when they call you), listen to podcasts and download MP3 music for offline listening.

Recently, Wynk Music introduced a new platform called “Wynk Studio” for Indian and overseas artists. It allows them to launch their music and partner up with the company on monetizing tunes through various platforms, such as YouTube ads or Spotify Adverts. It will be part of Airtel’s digital product portfolio, including Wynk, Airtel Xstream (Airtel’s over-the-top [OTT] platform) and Airtel Ads (Airtel’s advertising solution).


Founded by: Avinash Mudaliar

Founded in: 2011

Fund raised: US$206.2 million

Annual Revenue: around US$16.7 million (as reported in 2021)

Subscription price: US$1.24 per month; US$ 3.12 for six months and US$ 3.75 yearly on both Android and iOS

Gaana is another popular music streaming platform in India with over 185 million active users. Like Saavn, it has a large library of both Indian and international artists. However, what sets Gaana apart is its localized content offerings. In addition to Bollywood and Tamil songs, Gaana also offers regional content in Hindi, Punjabi, Marathi, Bengali, Kannada, Gujarati and Telugu. This makes it the go-to platform for many non-English speaking users in India.

These are three Indian startups making big waves in the music industry right now! All three companies are reasonably well-funded, have partnerships with major labels and offer compelling features that set them apart from their competitors. Which one will come out on top? Only time will tell! But one thing is for sure—the future of Indian music is looking very bright indeed.

Happy listening!

Also read:

Header image courtesy of Freepik


Share on facebook
Share on twitter
Share on linkedin
Share on email


Microsoft-backed Secures Over US$250 Million in Series D Funding

Microsoft-backed Secures Over US$250 Million in Series D Funding

London-based artificial intelligence (AI)-powered composable software platform has raised a significant investment of over US$250 million in Series D funding. Led by Qatar Investment Authority (QIA), the funding round brings the total amount raised by the company to over US$450 million, resulting in a valuation increase of up to 1.8x.

Essential Gaming Slang Terms for True Gamers

Essential Gaming Slang Terms for True Gamers

Gaming is not just a hobby; it’s a culture with its own unique language. Understanding slang and jargon is crucial for having an immersive experience and connecting with fellow gamers. From the acronyms that define player roles to the phrases that capture epic moments, mastering these slang terms is a must for every true gamer.

LinkedIn Launches Tools to Boost Job Seekers' Safety and Confidence

LinkedIn Launches Tools to Boost Job Seekers’ Safety and Confidence

Networking platform LinkedIn has introduced a range of tools to empower job seekers to confidently navigate their job search process while ensuring their safety and security. The latest updates include the implementation of verifications on job posts, enabling the display of verified information about job posters or their companies.

A Step-by-Step Guide

The Power of a Wikipedia Page for Your Business: A Step-by-Step Guide

The one thing that builds trust between your company and its potential customers is having its own Wikipedia page. It is the first thing that shows up when someone looks up your company (besides your website of course!) and gives potential customers all the information they might need about your business.

Top 5 Unique Pet Care Startups to Watch

From Diagnostics to Play Dates: Top 5 Unique Pet Care Startups to Watch

All pet owners out there understand the feeling of wanting to do whatever it takes to make their furry companions’ lives just a little bit more comfortable. It is perhaps that exact feeling that has made the average pet owner spend over US$1,300 on pet care a year. According to a 2021 survey conducted by the market research firm OnePoll, 52% of Americans spend more on their pets than they do on themselves each year.

Course5 Intelligence Gains US$55 Million Funding Boost

Course5 Intelligence Gains US$55 Million Funding Boost; Closes First Round Successfully with 360 ONE Asset’s Tech Fund

Analytics and artificial intelligence (AI) solutions company Course5 Intelligence has recently announced its plans to raise a funding round of USD 55 million. The initial closing of the funding round was achieved through the participation of 360 ONE Asset Management Limited’s Tech Fund, which specializes in investing in promising technology companies. Leading the round, 360 ONE Asset invested US$28 million in Course5.