India’s Top 3 Music Streaming Startups To Watch

India's Top 3 Music Streaming Startups To Watch

Tune into your favorite Indian artists and songs with these local music streaming platforms!

India’s music streaming market has been growing exponentially over the past few years. The number of streaming platform users rose from 26.7 million in 2017 to 51.2 million in 2020, and the number is expected to grow to 87.2 million in 2025. 

A major reason behind this is the more and more affordable smartphones and data packages, allowing people to stream on-demand entertainment 24/7. Another contributor to the growing popularity of local music streaming platforms is their exclusive offer of regional music and micropayment model (where users can pay for what they want to stream as opposed to a monthly subscription model), which their international counterparts, like Apple Music and Spotify, cannot compete with. Such a supply of Indian music from these local platforms matches with the huge demand for regional content, such as Tamil, Bhojpuri, Punjabi, Bengali, Malayalam and Telugu. Data shows that while global music listeners spend 49% of their streaming hours on local content on average, it goes up to 83% for Indian listeners. 

To learn more about these Indian streaming platforms and how they are contributing to the market’s growth, let’s look at three of the biggest players in the market: 

JioSaavn

Founded by: Anjali Naik, Anurag Gupta, Paramdeep Singh, Rishi Malhotra, Vinodh Bhat

Founded in: 2007

Fund raised: US$131.6 million 

Annual revenue: around US$9.2 million (as reported in 2019)

Subscription price: US$1.24/month on Android and US$1.49/month via iTunes on iOS; US$5.09/year on Android and iOS

Founded in New York as a B2B company, JioSaavn digitized Indian music and distributed it to American media services, like iTunes, Hulu, and Amazon. In 2010, the founders turned Saavn into a music streaming platform where users could search and listen to Indian music. Since then, the platform has seen remarkable growth in listening hours per user and the user base. The company also began to acquire independent and international music. That, coupled with the launch of Artist Originals in 2017, helps promote independent musicians and their work. In March 2018, Reliance Industries Limited (RIL) acquired a majority stake in the company, making JioSaavan one of the largest streaming services globally.

Now, the platform caters to the entire South Asian diaspora around the world, providing them with music that reminds them of their roots. Its 100 million monthly active users can access more than 80 million tracks from 900 label partnerships in 16 different languages (alongside six regional Indian dialect options), showing its ongoing efforts toward globalization. 

Wynk

Founded by: Indian telecom giant Bharti Airtel

Founded in: 2014

Annual revenue: US$75.2 million as of December 31, 2020

Subscription price: US$0.61/month and US$4.38/year on Android and iOS

Wynk Music is a music streaming app developed by Airtel, one of India’s leading telecom providers. As of November 2021, the app has over 73.2 million monthly active users. Wynk offers over 32 billion song tracks in 14 languages both in free and premium subscription plans, with the latter giving users ad-free listening, high-quality audio and access to exclusive content. 

Additionally, the app has a vast library of both Indian and international artists. It also offers several other features, like allowing users to set caller tunes (music your caller hears when they call you), listen to podcasts and download MP3 music for offline listening.

Recently, Wynk Music introduced a new platform called “Wynk Studio” for Indian and overseas artists. It allows them to launch their music and partner up with the company on monetizing tunes through various platforms, such as YouTube ads or Spotify Adverts. It will be part of Airtel’s digital product portfolio, including Wynk, Airtel Xstream (Airtel’s over-the-top [OTT] platform) and Airtel Ads (Airtel’s advertising solution).

Gaana

Founded by: Avinash Mudaliar

Founded in: 2011

Fund raised: US$206.2 million

Annual Revenue: around US$16.7 million (as reported in 2021)

Subscription price: US$1.24 per month; US$ 3.12 for six months and US$ 3.75 yearly on both Android and iOS

Gaana is another popular music streaming platform in India with over 185 million active users. Like Saavn, it has a large library of both Indian and international artists. However, what sets Gaana apart is its localized content offerings. In addition to Bollywood and Tamil songs, Gaana also offers regional content in Hindi, Punjabi, Marathi, Bengali, Kannada, Gujarati and Telugu. This makes it the go-to platform for many non-English speaking users in India.

These are three Indian startups making big waves in the music industry right now! All three companies are reasonably well-funded, have partnerships with major labels and offer compelling features that set them apart from their competitors. Which one will come out on top? Only time will tell! But one thing is for sure—the future of Indian music is looking very bright indeed.

Happy listening!

Also read:

Header image courtesy of Freepik

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

Mercedes-Benz Launches the New Luxurious CLE Cabriolet

Mercedes-Benz has launched the CLE Cabriolet, building on its heritage of creating four-seater convertible vehicles. This new addition is characterized by its expressive design, advanced technology, and high-quality features, ensuring an enhanced driving experience. The model, which evolves from the CLE Coupé, stands out with its traditional fabric acoustic soft top and distinct high-quality details, making it uniquely positioned in the market. Designed to offer dynamic performance alongside exceptional daily comfort, the CLE Cabriolet supports year-round open-air enjoyment.

4 Companies Reusing Coffee Husk for Eco-Friendly Innovations

A daily cup of coffee is more than just a morning ritual—it’s a powerhouse of energy and health benefits. Beyond keeping you alert, coffee supports brain health, maintains liver function and may even lower the risk of depression. However, the journey of coffee from plantation to mug involves an energy-intensive process that produces significant waste, particularly coffee husks.

Fort Worth Hosts New LG Electronics Facility for EV Charger Assembly

LG Electronics has initiated its first U.S. production facility for electric vehicle (EV) charging stations in Fort Worth, Texas, aiming to bolster the national EV charging infrastructure and generate employment opportunities. The facility’s inauguration was marked by an event attended by Fort Worth Mayor Mattie Parker and LG executives Alec Jang, H.K. Suh and Nicolas Min. This development is part of LG’s strategy to expand its presence in the EV charger market by providing high-quality charging solutions and services.

KPMG Introduces “The Road to Leadership” along with Harvard Business School

KPMG in India and Harvard Business School Publishing Corporation (HBSPC) have announced a collaboration to launch “The Road to Leadership”, a program designed to empower mid-level managers with the skills and insights needed to ascend to leadership roles. This collaboration brings together HBSPC’s rich legacy in leadership education and KPMG’s deep industry experience, offering participants a unique blend of theoretical knowledge and practical insights tailored for the Indian context.

What Are the Negative Impacts of AI on the Film Industry?

The arrival of artificial intelligence (AI) in filmmaking is changing the game, introducing endless possibilities into an industry known for its creativity. Hollywood, known for its glitz and glamour, is already on board, using AI to pick out potential hits through script analysis and predictive analytics. This allows filmmakers to make data-informed decisions on which scripts might win the audience’s hearts.