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How to Market an Unpopular and Boring Product

How to Market an Unpopular and Boring Product

Remember the infamous sales interview task—“sell this pen to me”? Honestly, there’s only so much you can do with that. Pens are boring, everyday products that don’t really need marketing, but lo and behold, the tact you use tells the interviewer how good your sales abilities are. If you can convince someone to buy a pen, you can convince them to do anything.

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Top 5 AI Tools for Content Writers

Top 5 AI Tools for Content Writers

Content writing is one of the most in-demand jobs right now. However, even the best writers can struggle with creating high-quality content regularly. But with a bit of help from artificial intelligence (AI), you can quickly write engaging and informative content. While some tools generate content that is ready to go, others require a bit of work to meet your desired standards. All things considered, with AI content generator tools, the adage “teamwork makes it dream work” rings true. Together, you and the AI can produce quality content in no time.

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Companies That Are on a Hiring Spree amid Layoffs at Twitter, Meta and Other Big Tech

Companies That Are on a Hiring Spree amid Layoffs at Twitter, Meta and Other Big Tech

The tech industry is facing a slew of staff cutbacks since the beginning of the year. In November 2022, the internet went into a frenzy at Elon Musk laying off most of Twitter’s employees. A few days later, Meta also announced its own round of layoffs, letting go of about 13% of the workforce. Later, Salesforce also confirmed it had dismissed hundreds of workers to cut expenses.

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4 Business Sectors Reaping Profit from FIFA World Cup 2022

4 Business Sectors Reaping Sweet Profit from FIFA World Cup Qatar 2022

The 2022 FIFA World Cup 2022 in Qatar will generate roughly US$6.5 billion in revenue, topping the previous record of US$5.4 billion from the 2018 World Cup in Russia. Thanks to the once-in-four-year tournament, Qatar’s GDP is estimated to grow by 4.1% in 2022, and the tournament alone could add up to US$20 billion to Qatar’s economy.

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How Charming Men Get Away with Fraud

Bernie Madoff vs. FTX: How Charming Men Get Away with Fraud

The recent FTX scandal has all the trappings of a Netflix drama series where the business tycoon—once lauded for his power moves—is brought down by greed, selfishness and the judiciary system (The Wolf of Wall Street, much?). The CEO of crypto exchange FTX, Sam Bankman-Fried, has come into the spotlight for bringing about the downfall of FTX and his other company Alameda Research. In November 2022, he filed for bankruptcy for both companies after a devastating collapse in the public eye.

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Kanye West’s Biggest Losses of 2022

Kanye West’s Biggest Losses of 2022

Singer, rapper and chaotic personality Kanye West, a.k.a. Ye, has been all over the news and the place for the past few months. What’s more? Media personality Kim Kardashian is not all that he has lost. The famous rapper has also lost his billionaire status as his over-a-decade-long relationship with Adidas ended following his antisemitic (i.e. against the Jewish community) comments on social media. Now, he is worth US$400 million.

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3 Inspirational Young Entrepreneurs Making a Difference

Entrepreneurship is not an age-specific venture. From Baby Toon by Cassidy Crowly to Minomynas by Hillary Yip, the rise of youth entrepreneurs has captured the world’s attention, showcasing the talent and creativity of our future leaders. According to a survey, about 60% of teenagers are interested in starting their own business instead of working a traditional job.

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reynold poernomo restaurants

Reynold Poernomo on KOI, His Inspirations and Life after Masterchef

28-year-old Reynold Poernomo may have moved on from his MasterChef Australia days, but the world certainly will never forget the contestant who urged even the infamously austere Gordon Ramsay to soften and dub his dessert—White Noise—“breathtaking”. Watching Reynold on screen was akin to viewing a sporting event, where you are constantly rooting for him with foam fingers and pom poms because you marvel at his skill and aspire to have his courage and creativity.

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Five Must-Have People Skills in the Workplace

Five Must-Have People Skills in the Workplace

As per McKinsey, by 2030, the need for finely tuned social and emotional skills will rapidly grow as the world’s adoption of new technologies, automation and artificial intelligence (AI) expands. While hard skills, like coding or accounting, are still in high demand, people skills are becoming increasingly important in the workplace. Employers are looking for empathetic, friendly workers who can interact effectively with others.

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Why Are Tech Companies like Meta and Amazon Laying off Employees

Why Are Tech Companies like Meta and Amazon Laying off Employees?

It has not been an easy year for those in the tech industry, witnessing massive layoffs and hiring freezes. For those on the sidelines, the tech bust has been eye-opening, and we understand that even though tech may be the future of the world, it might not be so for employment, as has been validated by CEOs.

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The Downsides of Celebrity Endorsements

Brands Cut Ties with Kanye: The Downsides of Celebrity Endorsements

On October 21, the designer clothing brand Balenciaga announced that it would no longer be working with Kanye West. Soon after, other companies, such as Adidas, Gap, the shoe-retailer Foot Locker, talent agency CAA and record label Def Jam, also cut ties with the artist. All of these brands decided to let go of West in such quick succession because of the antisemitic comments he made on social media in early October.

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Why You Need to Update Your Customer Experience Strategy

Why You Need to Update Your Customer Experience Strategy

We live in a time when customers are always willing to pay for something that provides a great experience. We’re not the only ones saying this: Numbers are backing this claim as well. American Express found that 86% of customers are willing to pay more for a better customer experience (CX). Another report stated that a business that earns over US$1 billion each year could expect to earn an additional US$700 million on average within three years of investing in customer experience. What a big number!

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Google CEO

Navigating Tough Seasons as a CEO: A Look at Google, Apple and More

The ongoing inflationary environment has spared no one. Tech giants, like Meta and Amazon, have resorted to laying off employees. Companies are reevaluating their spending, initiating hiring freezes and becoming more frugal. In times like these, employees need someone at the helm who knows how to navigate such a season without drowning the company, unlike Elon Musk, who appears to be taking Twitter down for good.

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How to Deal With Meeting Overload at Workplace

How to Deal With Meeting Overload at Workplace

Meetings—they’re essential for getting things done in a workplace, but they can also be huge time-suckers if not appropriately managed. A new study from organizational psychologist Steven Rogelberg and tech firm Otter.ai found that, on average, organizations invest US$80,000 on unproductive meetings and could save US$25,000 or more per employee annually by reducing their attendance at unnecessary meetings. That’s a lot of wasted money!

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Top 4 Billing & Invoicing Software to Streamline Your Business

Top 4 Billing & Invoicing Software to Streamline Your Business

If you own a business, you need to bill your clients or customers for the goods or services you give to keep things operating properly. However, if you’re still going about it the old-fashioned way (e.g., paper invoices and manual invoicing), you’re losing a lot of time that you could otherwise spend on building your business. Enter billing and invoicing software, where you can automate the billing process, track bills, manage contact details, send invoices etc., with ease.

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