Entrepreneur Basics

The Glass Cliff How Women Leaders Are Set Up for Failure

The Glass Cliff: How Women Leaders Are Set Up for Failure

Women often struggle to make their way into the working world. Whether they are held back by family responsibilities or other kinds of barriers, rising to the top of the corporate ladder is a feat only a few women are able to accomplish. As of 2020, there are only 13 women CEOs in the Fortune 500 companies.

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How Startups Can Help Close the Wage Gap

How Startups Can Help Close the Wage Gap

A recent UN report revealed that women around the world earn 23% less than men. What’s worse? In 25 years, there has been very little change when it comes to pay equity. It is evident that the gender wage gap demands urgent attention.

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9 Signs It Is Time for You to Step Down as CEO

9 Signs It Is Time for You to Step Down as CEO

On November 29, 2021, Parag Agrawal replaced Jack Dorsey—the man who co-founded Twitter—as the company’s CEO. In a statement, Dorsey said, “I’ve decided to leave Twitter because I believe the company is ready to move on from its founders. I’ve worked hard to ensure this company can break away from its founding and founders.”

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A Startup or a Big Company Which Is Right for Your Career

A Startup or a Big Company: Which Is Right for Your Career?

Today, mapping your career path is not as straightforward as going to college and then finding a job at a big company. Startups and corporations are both viable career options, but there are some key differences that you should consider before making your decision.

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How to Tweet Like Elon Musk

How to Tweet Like Elon Musk

Predictable, consistent and orderly are not adjectives one would typically use to describe Tesla CEO Elon Musk. However, self-assured, impulsive and, often, preteen-ish wouldn’t be too far off. Musk uses Twitter as his personal battleground and oyster. It’s where he dumps his deepest and darkest stock-market-triggering thoughts.

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Itaewon Class Lessons for New Entrepreneurs

Itaewon Class: Lessons for New Entrepreneurs

If you’ve been following K-dramas, Itaewon Class must be on your watchlist. While the show offers a dose of drama, compassion and perseverance, it is also peppered with noteworthy business advice to help you succeed.

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How to Accomplish Team Building Remotely

How to Accomplish Team Building Remotely

The shift from a standard 9-5—to either entirely working from home or to a hybrid work environment—has brought about a unique set of challenges. One of these challenges is keeping your team morale up and ensuring that everyone is on the same page.

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Three Essential Elements of a Founders' Agreement

Three Essential Elements of a Founders’ Agreement

The relationship between co-founders can make or break a business. On the one hand, taking the co-founder route can improve the chances of your startup’s success. On the other hand, it can also lead to disagreements and conflicts.

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Apple’s Third Co-founder A Lesson in Taking Risks

Apple’s Third Co-founder: A Lesson in Taking Risks

We all know about Apple’s success. With a US$2.4 trillion market capitalization and a range of tech and applications under its belt, the company has been consistently topping the charts in terms of sales. One of their most popular products, the iPhones, has earned Apple US$191.9 billion in revenue in 2021, with the company’s other tech following suit as well.

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Mental Health First Aid in the Workplace

Introducing Mental Health First Aid in the Workplace

There is nothing more important than mental health. Some people tend to forget about this when they are working, believing that productivity and efficiency trump emotional wellbeing. But if you work yourself to the bone, mental health problems tend to arise.

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Why Your Brand Needs to Think About Unique Value Propositioning

Why Your Brand Needs to Think About Unique Value Propositioning

When you start a business, you want to stand out from the crowd and show your customers how your product is different from others in the market. This is where a unique value proposition (UVP) comes into play. UVP is a statement that tells your customers exactly how your product or service will benefit them.

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Why Your Startup Needs Ethnic Diversity in the Workplace

Why Your Startup Needs Ethnic Diversity in the Workplace

In 2018, footwear giant Nike released an ad campaign to celebrate their 30th anniversary. One of the faces of their campaign was Colin Kaepernick—the former quarterback for the San Francisco 49ers who, before a match, kneeled in solidarity with African-American people who were being wrongly targeted by the American police force. Kaepernick had faced backlash for his public protest against racism; Nike faced backlash for supporting him. Nevertheless, Nike won more hearts than it lost.

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How You Can Launch a Sustainable Skincare Brand in 2022

How You Can Launch a Sustainable Skincare Brand in 2022

Shoppers today want glowing skin, but not at the cost of the environment. That’s evident in the way they are shopping. A study by Wella’s weDo/Professional revealed that more than half of customers prefer buying sustainable beauty products. A Partner at McKinsey, Emma Spagnuolo, shared in a podcast, “Since we started doing our generational research in 2016.

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Why Should Top Companies Collaborate with Startups

Why Should Top Companies Collaborate with Startups?

Collaboration is integral to business success. Startups collaborate with investors, employees, customers and various internal departments. Some kick it up a notch by collaborating with the big guns—billion-dollar corporations. Critics of this collaboration might label startups as “sell-outs”, but why should they pass on the opportunity to tap bigger resources? And why should corporations deprive themselves of unbridled innovation? Well, they shouldn’t. Here’s why.

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