BTS, Shawn Mendes and Other Celebs Foray into NFTs in 2021

BTS, Shawn Mendes and Other Celebs Foray into NFTs in 2021

Celebrities turn their popularity into profits with NFTs. (In image: BTS)

This has been the year of the non-fungible tokens, or NFTs. Memes, games, art and many more items raked in thousands of dollars in the form of NFTs. It was only a matter of time before celebrities caught on and boarded this money-making bandwagon. Their token of choice? Themselves. 

As a celebrity, it’s woefully inadequate to be a renowned name only in your chosen profession. You must have a finger in every pie. In keeping with that, personalities—from BTS to Lionel Messi—launched their own NFTs this year. Here’s a look at five celebrities who forayed into NFTs in 2021.

The Bangtan Boys, aka BTS

Being smooth like butter has its advantages, including—but not limited to—garnering a massive global following, “ARMY”; becoming the UN’s Presidential Special Envoy for Future Generations and Culture; and launching profitable NFTs. In November 2021, the boy band’s management company Hybe has announced that they will launch digital photo cards of the members featuring moving images and sounds. On teaming up with Upbit, a top South Korean cryptocurrency exchange, Hybe Chairman Bang Si-hyuk said, “We will bring together the capabilities both companies have built up so far to introduce a new and exciting innovation to the global music and fintech industries.” Following this announcement, Hybe shares lit up like dynamite by 7.5 percent. The NFT is set to debut in the first half of next year.

Snoop Dogg

“I wanna thank me for just being me at all times,” American rapper Snoop Dogg gave us all a much-needed lesson in self-confidence while receiving a star on the Hollywood Walk of Fame. He is the mood; he is the moment. And now, he is tapping into that self-assured spirit to become a money magnet. 

On April 2, 2021, Dogg stepped into the NFT space with a collection titled “A Journey with the Dogg”. In what can be called a new high for the rapper (if you catch our drift), the collection will include a trip down Dogg’s memory lane (think pictures and iconic lines); an original track aptly named “NFT”, and “Snoop Dogge Coins”, a cryptocurrency inspired by Dogecoin. Discussing the launch, Dogg noted, “I’ve seen the game change over the years from analog to digital, and I’m always happier when the technology lets the fans get to connect with the artists. NFTs are an amazing innovation, and it is an honor to do my first drop with” Safe to say, it was a hot drop.

Shawn Mendes

Is it giving Cher? Probably not. But it is giving philanthropy. Canadian singer Shawn Mendes came together with avatar tech company Genies to launch an NFT based on his latest album, Wonder. The singer launched digital wearables—guitar, vest, a signed t-shirt and more—on OpenSea, an NFT marketplace. The total sales volume currently amounts to nearly US$10M. 

Penning a note for his fans alongside his collection, Mendes shared, “Inspired by my Wonder album, I’m dropping collectible Genie Moments to raise funds with an aim to amplify, uplift and empower young digital artists who are using their talent to create positive, social change.” He declared that all the profits from his NFT sales will go to the Shawn Mendes Foundation that supports young digital artists. He added, “We’re hoping this drop will enable young creators to prosper. In this drop, you can contribute to that cause while unlocking rare Wonder digital wearables for your own Genie.” This future-forward display of altruism makes us realize that there’s truly nothing holding him back.

Lindsay Lohan 

“That’s the ugliest effing NFT I’ve ever seen”—said no one ever, at least not to Lindsay Lohan, the Mean Girls actress. In September 2021, she launched an NFT of her furry friend titled “fursona”. Upon buying this NFT, the buyer also received a complimentary membership to Canine Cartel, an online group boasting unique digital collectibles. 

Earlier in March 2021, Lohan launched another NFT of her song titled “Lullaby”. It fetched over US$85,000. Her recent NFT launches are testimony that succeeding in the digital currency world can be an easy game, if you play it well. On NFTs taking over Hollywood, she said, “I see a future where crypto, NFTs and blockchain will be the norm, rather than the exception.”

Lionel Messi

Step aside metaverse, “Messiverse” is the new it thing. Often touted as “the best football player” in the world, Messi put his fame to the test by launching an NFT collection in August 2021. The NFT features crypto art designed by artist BossLogic. The art features his career highlights and includes pieces titled “Man from the Future”, “Worth the Weight” and “The King Piece”. On the first day of its launch, the NFTs’ sales reached US$3.4M—a stunning display of his star power. Announcing his launch, Messi tweeted, “Art is like football. Eternal.” Much like Messi’s legacy.

From Paris Hilton and Cara Delevingne to Katy Perry, Eminem and more—everybody wants a piece of the NFT pie. With time, more will want in, eventually parlaying NFTs into the mainstream.

All images by Flickr


Share on facebook
Share on twitter
Share on linkedin
Share on email


GuideGeek Expands to Facebook Messenger to Offer Personalized Travel Tips

GuideGeek, Matador Network’s AI travel assistant powered by OpenAI, is now accessible to Facebook Messenger users, expanding its reach beyond WhatsApp and Instagram. This move aims to place GuideGeek in the hands of more travelers globally, offering instant, personalized travel tips at no cost.

Elon Musk’s Neuralink Debuts Brain Chip Implant: A Bold Future with Ethical Questions

Elon Musk’s Neuralink is back in the spotlight with a major update: they’ve put a brain chip, called the Link, into a human for the first time. This small device has set its sights on monumental goals, such as helping people who’ve lost their limb functionality. Musk’s big dream doesn’t stop there—he wants the chip to boost our brains, improve our memory and eventually blend the human mind with artificial intelligence (AI).

Mercedes-Benz Launches the New Luxurious CLE Cabriolet

Mercedes-Benz has launched the CLE Cabriolet, building on its heritage of creating four-seater convertible vehicles. This new addition is characterized by its expressive design, advanced technology, and high-quality features, ensuring an enhanced driving experience. The model, which evolves from the CLE Coupé, stands out with its traditional fabric acoustic soft top and distinct high-quality details, making it uniquely positioned in the market. Designed to offer dynamic performance alongside exceptional daily comfort, the CLE Cabriolet supports year-round open-air enjoyment.

4 Companies Reusing Coffee Husk for Eco-Friendly Innovations

A daily cup of coffee is more than just a morning ritual—it’s a powerhouse of energy and health benefits. Beyond keeping you alert, coffee supports brain health, maintains liver function and may even lower the risk of depression. However, the journey of coffee from plantation to mug involves an energy-intensive process that produces significant waste, particularly coffee husks.

Fort Worth Hosts New LG Electronics Facility for EV Charger Assembly

LG Electronics has initiated its first U.S. production facility for electric vehicle (EV) charging stations in Fort Worth, Texas, aiming to bolster the national EV charging infrastructure and generate employment opportunities. The facility’s inauguration was marked by an event attended by Fort Worth Mayor Mattie Parker and LG executives Alec Jang, H.K. Suh and Nicolas Min. This development is part of LG’s strategy to expand its presence in the EV charger market by providing high-quality charging solutions and services.