NFT and Art: A New Lesson for Artists

NFT and Art A New Lesson for Artists

Being an artist is as much about art today, as it is about technology, says Benjamin Rameau

NFT art has become the talk of the town of late, quickly becoming a million-dollar business. It’s what allowed a 10-second piece of video art by digital artist Beeple to sell for $6.6 million, or an auction of $69 million at Christy’s for a digital collage.

NFT art refers to art that has been tokenized as a non-fungible token, or NFT. Here, an artwork is given a unique digital identity which, along with ownership history, is recorded on a blockchain.

The world of art has been through several turning points. “Deconstruction” has been around since the 1950s, golden ratios became significant during the Renaissance, and postmodernism is the latest trend.

STart Crypto, a Hong Kong-based artworks transaction platform, is now asking what’s next. To Benjamin Rameau, Chairperson at STart Crypto, it is technology. And in this respect, NFTs are the clear winner.

Benjamin-Rameau,-Chairperson-at-STart-Crypto 1
Benjamin Rameau, Chairperson at STart Crypto

What do NFTs do for the world of art?

For starters, not only do NFTs make each artwork truly unique, they also enable a trading mechanism for these artworks that is traceable. Further, they help to plug digital piracy of art by confirming the original creators and true owners of each artwork.

They can also benefit artists via commissions or royalties. NFTs help artists monetize their work both at the transaction point, such as an auction or a sale, and also through secondary transactions, where ownership of the artwork is passed on.

“Every time [the artwork is resold], the creators can receive a certain percentage of the transaction. The creator’s posterity can benefit from the income generated by these transactions too,” Rameau says. “With NFT and the blockchain, artists can earn income and don’t have to worry that their creations will be stolen or copied by others.”

Moreover, Rameau notes, it allows for more competition among artists. “NFTs created a great opportunity for artists, especially those who were not famous. Non-mainstream artists can have the opportunity to grow too, due to the lower entry barrier.”

It’s not the first time art is being commercialized, but NFTs give arts auctions a modern spin, making it more intellectual property-based.

Will NFTs change the meaning of what art is?

Art has a close relationship with market forces, Rameau says. While most early artworks were religious because only the Church could afford to pay artists, the Renaissance enabled businessmen to become patrons of art, paying artists for work that covered a broad range of themes.

In the age of technology, converting artworks into NFTs follows a trend that the art industry has long followed.

“Arts in different art periods reflect the society at that time. Artists have been inspired by the characteristics of a period,” Rameau says.

The difference here, however, is that NFTs are not related to art at all. They are simply a technology that helps to solve the problem of undervaluation of art, poor compensation to artists, and the lack of “an ascribed and unique status,” Rameau adds.

At the same time, artists have to understand the feasibility of technology, and then apply it to realize their ideas when it comes to their body of work. For instance, it is easy to confuse owning an NFT to owning copyrights to a work, but that’s not the case. Similarly, NFTs come with different rights for the NFT owner, and these are not standardized across the art world. One could have a right to view the art, for instance, but not necessarily sell it.

Artists need to grasp the inner workings of NFT technology, and what they need to do with it, in order to successfully monetize their work, and not simply fall prey to an Internet trend.

If done correctly, the result will be a revolution of art in this time, Rameau says.

This article is written in partnership with STart Crypto

Header image by rawpixel.com on Freepik

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

Elon Musk Buy Next

What Is Elon Musk Going to Buy Next?

There are moments in our lives—perhaps we are in the shower or struggling to sleep at 2 A.M.—when we think about all the ways we could influence the world. We find solutions to crypto volatility, world hunger and our neighbor’s ultra-dry plants.

5 Technologies

5 Technologies That Are on Stage in Russia’s Invasion of Ukraine So Far

On February 21, 2022, Vladimir Putin, President of the Russian Federation, declared the independence of the Donetsk People’s Republic and Luhansk People’s Republic. Arousing international outcry, this ignited the ultimate invasion of Russia on Ukraine three days later. While Ukrainians are still defying Putin’s covetous ambitions, new technologies have been floating on the surface to take advantage of each other.

Technology Joy Ghose

Technology Pioneers – Interview With Joy Ghose of FreeD Group

Over the past 15 years, the Chief Commercial Officer (CCO) of FreeD Group Limited, Joy Ghose, has accumulated plenty of experience in the travel and technology industry. Before joining FreeD Group, Ghose was involved in sales, marketing and management roles at companies like Merlin Entertainments and The Hong Kong Tourism Board.

Creamy Mattes and Beyond Reviewing GoPlay Cosmtics’ Custom Lipstick Maker

To Creamy Mattes and Beyond: Reviewing GoPlay Cosmtics’ Custom Lipstick Maker

While researching for our piece on personal color analysis, I came across the LIPSKIT, a custom lipstick-making tool created by GoPlay Cosmetics. GoPlay Cosmetics is a DIY (do-it-yourself) make-up brand that is looking to prioritize sustainability in the make-up industry without compromising the variety of your lipstick collection.

Ledger vs Trezor

Ledger vs Trezor: Where Should You Store Your Crypto Holdings?

As lucrative as the cryptocurrency world is, it comes with a high risk of losing your crypto because of hacks. To make sure that your crypto holdings stay safe with you, you must carefully choose effective storage solutions for them. One of the ways to keep your crypto secure is by holding it in a hardware wallet.

4 best companion robots to consider in 2022

Alone No More: 4 Best Companion Robots to Consider in 2022

The Covid-19 pandemic and the isolation that accompanied it has given many of us a healthy appreciation for good company. Over the long periods of self-isolation and quarantine, we have come to the realization that company can also come in many non-human forms, like pets, plants and… Roombas?