September 16, 2021

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Freemium

Is “Freemium” the Way to Go For OTT Platforms In APAC?

In 2021, internet penetration across the Asian continent has rapidly increased. The Asia-Pacific region (APAC) has the largest number of internet users worldwide. The surge of internet penetration has fueled the growth of Over-the-Top (OTT) platforms in the region. OTT content refers to paid or unpaid media services offered to users directly over the internet.

Is “Freemium” the Way to Go For OTT Platforms In APAC? Read More »

In 2021, internet penetration across the Asian continent has rapidly increased. The Asia-Pacific region (APAC) has the largest number of internet users worldwide. The surge of internet penetration has fueled the growth of Over-the-Top (OTT) platforms in the region. OTT content refers to paid or unpaid media services offered to users directly over the internet.

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Elizabeth Holmes

Who Is Elizabeth Holmes and Why Is She on Trial?

Silicon Valley entrepreneur Elizabeth Holmes’s journey shows that not all Ivy League-dropout stories are those of success. At 19, Holmes dropped out of Stanford to start Theranos, a health-tech company that set out to revolutionize healthcare by detecting diseases with a single drop of blood. The idea was innovative and promising, so much so that Vice President Joe Biden called it “the future of laboratory science”. Seeing its potential, investors poured over US$400 million into the business.

Who Is Elizabeth Holmes and Why Is She on Trial? Read More »

Silicon Valley entrepreneur Elizabeth Holmes’s journey shows that not all Ivy League-dropout stories are those of success. At 19, Holmes dropped out of Stanford to start Theranos, a health-tech company that set out to revolutionize healthcare by detecting diseases with a single drop of blood. The idea was innovative and promising, so much so that Vice President Joe Biden called it “the future of laboratory science”. Seeing its potential, investors poured over US$400 million into the business.

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Alipay Breakup

The Alipay Breakup: A Microcosm of China’s Data Regulation Plans

According to a report by Financial Times (FT), China is planning to break up Ant Group’s online payment platform Alipay. The group has been instructed to create a separate application for its loan payment business. Ant Group’s shares have fallen by more than 4% since the news of the break-up first broke.

The Alipay Breakup: A Microcosm of China’s Data Regulation Plans Read More »

According to a report by Financial Times (FT), China is planning to break up Ant Group’s online payment platform Alipay. The group has been instructed to create a separate application for its loan payment business. Ant Group’s shares have fallen by more than 4% since the news of the break-up first broke.

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Programmatic Advertising and Its Game-Changing Benefits

Programmatic Advertising and Its Game-Changing Benefits

A study conducted by the National Center for Biotechnology Information in the US claims that the attention span of an average human dropped from 12 seconds in 2000 to 8 seconds in 2013, owing to the excessive use of digital media. As a result, customers often forget most of the brand advertisements they come across on the internet. This is when programmatic advertising comes into the picture.

Programmatic Advertising and Its Game-Changing Benefits Read More »

A study conducted by the National Center for Biotechnology Information in the US claims that the attention span of an average human dropped from 12 seconds in 2000 to 8 seconds in 2013, owing to the excessive use of digital media. As a result, customers often forget most of the brand advertisements they come across on the internet. This is when programmatic advertising comes into the picture.