Do Good Business By Doing Good

By Bas A. Fransen | In developing countries, deforestation and unsustainable farming is still common practice. In developed countries, companies need to become more sustainable by law and realize that being sustainable is good for talent management and the bottom line. Last but not least, consumers demand more transparency from companies regarding sustainability.

Through transparent tree planting, EcoMatcher offers companies creative ways to become visibly more sustainable and engaging and at the same time, address deforestation and unsustainable farming.

Through EcoMatcher, companies can adopt specific trees planted by vetted sustainable tree farming organizations in a range of countries such as Indonesia, the Philippines, Uganda and Guatemala. EcoMatcher provides the exact location for each tree, a unique photo of the tree, the tree species, the farmer caring for the tree, a photo of the farmer, and more. Digital tools are being provided to enable companies to use those ‘tree-planter records’ for the following programs:

• Reward: give people trees instead of just saying thank you. • Loyalty: instead of giving someone a plastic item, give a tree. • Employee engagement: adopt a forest and give each employee a tree in it. • Transparent carbon offsetting: offset the carbon footprint of an event or the whole company with a precise number of trees; the trees again can be used for corporate gifting.

 EcoMatcher How It Works
EcoMatcher How It Works

Bringing transparency to tree planting helps companies to do good business by doing good, helps tree-planting organizations to step up their game, engages employees and consumers. Last  but not least, planting more trees serves Mother Nature and helps to protect this planet we call home. ecomatcher.com

 Bas Fransen
Bas Fransen

ABOUT THE AUTHOR EcoMatcher CEO Bas Fransen is a Dutchman based in Hong Kong who is passionate about sustainability and new technologies. Bas believes that companies should see sustainability as an opportunity, not aburden. He also loves to play field hockey. [email protected]

SHARE THIS STORY

Share on facebook
Share on twitter
Share on linkedin
Share on email

RELATED POSTS

Squid Game

Squid Game and Its Lessons on Entrepreneurship

With the massive media buzz the South Korean series “Squid Game” has been getting, you would have to live under a rock to not know about it. It is so popular that a South Korean broadband firm has sued Netflix over the surge in network traffic.

What Is Biotechnology

What Is Biotechnology and How to Start a Biotech Company?

To say that Covid has been a biological nightmare for the world is an understatement. In a bid to wake up from it, companies and investors have turned their attention to science, medicine and innovation—or simply, biotechnology. With vaccines and cures becoming the need of the hour, BioTech rose like never before.

Netflix

Netflix Forays into Video Games with Night School Studio Acquisition

On September 28, 2021, streaming service Netflix announced its first game-related acquisition: Night School Studio. The studio is best known for its game “Oxenfree”, which is a supernatural teen thriller. In a bid to diversify its offerings, Netflix has also released five mobile-friendly video games in Europe (i.e. Spain, Italy and Poland).

Chloe NFT

Side-eyeing Chloe NFT Sold for US$76,377.50

In 2013, the then two-year-old Chloe Clems went viral as her hilarious side-eyeing expression made her into a beloved internet meme. In her meme avatar, little Chloe has ruled over the hearts of many a Twitter and Reddit enthusiast and has been dubbed the “Patron saint of Tumblr” by Buzzfeed.

What Are the Threats of Using Social Media

What Are the Threats of Using Social Media?

Social media has become a part of our everyday lives. As of September 2021, the largest social media platform Facebook has over 2.89 billion active users monthly. With people across the world relying heavily on social media platforms, it is expected that some of them would exploit these platforms for negative purposes as well.

Maker in China Fueling Hong Kong’s Startup Spirit

Maker in China: Fueling Hong Kong’s Startup Spirit

On September 17, 2021, the “Maker in China” SME Innovation and Entrepreneurship Global Contest 2021 Grand Final was held in Guangzhou, China. MAD Gaze, a Cyberport incubatee specializing in augmented reality smart glasses, was declared the winner of the championship.