Marketing & Branding

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Your Customer Acquisition Journey Explained in Three Steps

Leave a Comment / Entrepreneur Basics, Marketing & Branding, Startup Toolkit /

How to take prospective customers from ‘maybe’ to ‘yes’ in the customer acquisition journey The idea of customer acquisition is a powerful thing. Which business would not want to bring in more customers? However, founders with expansive customer acquisition plans may find themselves looking at a house of cards in many cases, because it costs […]

Your Customer Acquisition Journey Explained in Three Steps Read More »

How to take prospective customers from ‘maybe’ to ‘yes’ in the customer acquisition journey The idea of customer acquisition is a powerful thing. Which business would not want to bring in more customers? However, founders with expansive customer acquisition plans may find themselves looking at a house of cards in many cases, because it costs

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Sales Roles at Startups Are More Than Just Selling–Here’s How

Leave a Comment / Entrepreneur Basics, Startup Toolkit /

Four skills that define startup salespeople Whether you’re a startup with a revolutionary product, or one with an idea that can change the world, chances are that you will stay in business as long as you know how to sell it right. Sales is one of the most critical functions within a company. In fact,

Sales Roles at Startups Are More Than Just Selling–Here’s How Read More »

Four skills that define startup salespeople Whether you’re a startup with a revolutionary product, or one with an idea that can change the world, chances are that you will stay in business as long as you know how to sell it right. Sales is one of the most critical functions within a company. In fact,

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Data Collection Is The Heart Of Every Business, Even For Startups

Leave a Comment / Entrepreneur Basics, Startup Toolkit /

Learn why startups should collect data, what data they should collect, and how to set the right ethical standards for using that data During the early days of a startup, a hundred different things demand your attention as a founder, and data collection may not top your list of priorities. However, data collection is crucial

Data Collection Is The Heart Of Every Business, Even For Startups Read More »

Learn why startups should collect data, what data they should collect, and how to set the right ethical standards for using that data During the early days of a startup, a hundred different things demand your attention as a founder, and data collection may not top your list of priorities. However, data collection is crucial

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About Time: The Rise of Affordable Watches

Leave a Comment / E-commerce / New Retail, Features, Industries /

By Alvin Mak The luxury watch industry is showing signs of weakness once again.  Swiss timepieces have been the pinnacle of watch engineering for much of the history of the wristwatch. They have long been defined by their elegant and luxurious aesthetics.  These watchmakers pioneer engineering techniques while at the same time upholding their long

About Time: The Rise of Affordable Watches Read More »

By Alvin Mak The luxury watch industry is showing signs of weakness once again.  Swiss timepieces have been the pinnacle of watch engineering for much of the history of the wristwatch. They have long been defined by their elegant and luxurious aesthetics.  These watchmakers pioneer engineering techniques while at the same time upholding their long

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Corporate Communication, And How Everyone’s Doing It Wrong

Corporate Communication, And How Everyone’s Doing It Wrong

Leave a Comment / E-commerce / New Retail, Features, Founder Stories /

Co:Collective’s Neil Parker explains how Covid-19 is shifting corporate communications priorities Neil Parker is not happy with Budweiser. The brand strategy veteran, and Co-Founder and Chief Strategy Officer at New York-based creative agency Co:Collective, believes that the beer brand has checked all the wrong boxes for corporate communications during a crisis. Parker is specifically referring

Corporate Communication, And How Everyone’s Doing It Wrong Read More »

Co:Collective’s Neil Parker explains how Covid-19 is shifting corporate communications priorities Neil Parker is not happy with Budweiser. The brand strategy veteran, and Co-Founder and Chief Strategy Officer at New York-based creative agency Co:Collective, believes that the beer brand has checked all the wrong boxes for corporate communications during a crisis. Parker is specifically referring

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Pretail: One Step Ahead

Leave a Comment / E-commerce / New Retail, Ecommerce, Features, Industries, Startup Toolkit /

How ‘pretail’ is revolutionizing the face of ecommerce In light of the accelerated growth of ecommerce activities, an increasing number of businesses are opting to engage in ‘pretail’ to promote their products. ‘Pretail’ is when companies attempt to familiarize potential consumers with a product before its official launch.  Keeping in mind the stiff competition they

Pretail: One Step Ahead Read More »

How ‘pretail’ is revolutionizing the face of ecommerce In light of the accelerated growth of ecommerce activities, an increasing number of businesses are opting to engage in ‘pretail’ to promote their products. ‘Pretail’ is when companies attempt to familiarize potential consumers with a product before its official launch.  Keeping in mind the stiff competition they

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A Comprehensive Guide To Affiliate Marketing

A Comprehensive Guide To Affiliate Marketing

Leave a Comment / Marketing & Branding, Startup Toolkit, Uncategorized /

Affiliate Marketing can be a source of passive income for marketers and a cost-effective way for brands to gain new loyal customers The term ‘affiliate marketing’ is searched on Google approximately 49,500 times every month in the U.S.—that’s an average of more than 68 searches per hour. Most people end up searching for affiliate marketing

A Comprehensive Guide To Affiliate Marketing Read More »

Affiliate Marketing can be a source of passive income for marketers and a cost-effective way for brands to gain new loyal customers The term ‘affiliate marketing’ is searched on Google approximately 49,500 times every month in the U.S.—that’s an average of more than 68 searches per hour. Most people end up searching for affiliate marketing

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Bricks and Mortar

The Bricks and Mortar of Branding

Leave a Comment / E-commerce / New Retail, Features, Industries /

Unpacking the how and why of digital-first luxury brands opening physical retail locations With the rise of Shopify and the founding of glossy digital brands like Away, Casper, and Recess, retail is no longer restricted to a physical shopping experience. These luxury digital-native brands built up loyal online followings through innovative branding strategies, convincing consumers

The Bricks and Mortar of Branding Read More »

Unpacking the how and why of digital-first luxury brands opening physical retail locations With the rise of Shopify and the founding of glossy digital brands like Away, Casper, and Recess, retail is no longer restricted to a physical shopping experience. These luxury digital-native brands built up loyal online followings through innovative branding strategies, convincing consumers

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Book Review: Working With Bloggers, Influencers, and KOLs

Leave a Comment / Event reviews, Lifestyle Review /

Marketing a product in China is an endeavor that will send chills down any entrepreneur’s spine. The vast market, still full of untapped potential, is riddled with nuance when it comes to consumer behavior. Not only do companies have to make sense of marketing channels and trends to reach Chinese consumers, but they also need

Book Review: Working With Bloggers, Influencers, and KOLs Read More »

Marketing a product in China is an endeavor that will send chills down any entrepreneur’s spine. The vast market, still full of untapped potential, is riddled with nuance when it comes to consumer behavior. Not only do companies have to make sense of marketing channels and trends to reach Chinese consumers, but they also need

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social media roi

How to Measure Social Media ROI

Leave a Comment / Entrepreneur Basics, Opinions, Startup Toolkit /

By James Saward-Anderson   One of the most common reservations that are heard when speaking to marketing managers at B2B (business-to-business) companies or business leaders looking to target clients on social media comes from a lack of understanding over how to quantify success.   This problem can quickly be resolved when you remember the People,

How to Measure Social Media ROI Read More »

By James Saward-Anderson   One of the most common reservations that are heard when speaking to marketing managers at B2B (business-to-business) companies or business leaders looking to target clients on social media comes from a lack of understanding over how to quantify success.   This problem can quickly be resolved when you remember the People,

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SEO Tools

9 Essential SEO Tools to Boost Your Brand Reputation

Leave a Comment / Marketing & Branding, Startup Toolkit /

By Jenora Vaswani These cost-effective tools will kickstart your SEO strategy and take your business to the next level. Whether you’re just getting started with search engine optimization or are a whizz at rankings, the sheer variety of available SEO tools can make your head spin. From organic traffic tracking to third-party rankings, on-site SEO

9 Essential SEO Tools to Boost Your Brand Reputation Read More »

By Jenora Vaswani These cost-effective tools will kickstart your SEO strategy and take your business to the next level. Whether you’re just getting started with search engine optimization or are a whizz at rankings, the sheer variety of available SEO tools can make your head spin. From organic traffic tracking to third-party rankings, on-site SEO

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personal brand

Building a Strong Personal Brand on LinkedIn

Leave a Comment / Marketing & Branding, Opinions, Startup Toolkit /

By Steve Bruce   Your personal brand matters more than ever in the digital age. After all, what people think of your brand is what they’ll likely say about you when you’re not in the room.   Even in today’s ultra-connected world, a great business relationship is based on personal relationships. Your clients much prefer

Building a Strong Personal Brand on LinkedIn Read More »

By Steve Bruce   Your personal brand matters more than ever in the digital age. After all, what people think of your brand is what they’ll likely say about you when you’re not in the room.   Even in today’s ultra-connected world, a great business relationship is based on personal relationships. Your clients much prefer

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press release

The Basics of Writing a Press Release

Leave a Comment / Entrepreneur Basics, Opinions, Startup Toolkit, Uncategorized /

By Louisa Lau Knowing how to write a solid press release for your startup is the first step to effective media pitching. A press release is a formal and official announcement regarding something new or significant about your business. It should contain sufficient information, so journalists can understand your brand and consider publishing stories about

The Basics of Writing a Press Release Read More »

By Louisa Lau Knowing how to write a solid press release for your startup is the first step to effective media pitching. A press release is a formal and official announcement regarding something new or significant about your business. It should contain sufficient information, so journalists can understand your brand and consider publishing stories about

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emoji

Should Your Startup Use Emojis as a Customer Communication Tool?

Leave a Comment / Marketing & Branding, Opinions, Startup Toolkit /

By Kimmy Wa Chan and Shirley Xueni Li  Useful tips on how emojis can help and hinder your customer relations Customer service is a critical part of startup success, but it often falls by the wayside when founders are bogged down by other tasks. When communicating with customers, setting the right tone from the outset

Should Your Startup Use Emojis as a Customer Communication Tool? Read More »

By Kimmy Wa Chan and Shirley Xueni Li  Useful tips on how emojis can help and hinder your customer relations Customer service is a critical part of startup success, but it often falls by the wayside when founders are bogged down by other tasks. When communicating with customers, setting the right tone from the outset

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social media

The Social Media Shopper

Leave a Comment / Opinions /

By Phil Pomford Is social media the new storefront? Social commerce is an evolving discipline that has hardly scratched the surface of what’s possible. Brands, ecommerce merchants, and social media platforms alike have long recognized the potential for social media to emerge as a dynamic sales channel, with its highly visual, social nature, and exceptional

The Social Media Shopper Read More »

By Phil Pomford Is social media the new storefront? Social commerce is an evolving discipline that has hardly scratched the surface of what’s possible. Brands, ecommerce merchants, and social media platforms alike have long recognized the potential for social media to emerge as a dynamic sales channel, with its highly visual, social nature, and exceptional

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qwilr

Australian Document Design Startup Qwilr Raises US$7.25M In Series A Funding Round

Leave a Comment / Latest /

Qwilr plans to accelerate its expansion in the U.S. and Europe with the latest funds Sydney, Australia-based digital document design startup Qwilr has raised US$7.25 million, closing a Series A Funding round led by AirTree Ventures and Skip Capital, along with Typeform’s co-founder Robert Muñoz, according to a company statement released on May 4. Existing

Australian Document Design Startup Qwilr Raises US$7.25M In Series A Funding Round Read More »

Qwilr plans to accelerate its expansion in the U.S. and Europe with the latest funds Sydney, Australia-based digital document design startup Qwilr has raised US$7.25 million, closing a Series A Funding round led by AirTree Ventures and Skip Capital, along with Typeform’s co-founder Robert Muñoz, according to a company statement released on May 4. Existing

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