Title: A Whole New World: Letsee makes AR an Actual Reality for All
With the onset of the global pandemic having brought the world to a standstill, it only saw the rise and acceleration of the digital economy. Many businesses had to shift operations online in a bid to stay afloat, with it being the only way to stay in business through restricted activities and mandated lockdowns. There was little choice; go digital or go dark.
As the pandemic raged on, customers adopted digital-first shopping behaviours. While digitalisation was enough for most businesses, there were some that looked beyond the veil. Those aiming to give consumers a semblance of reality, without needing to leave the confines of their homes turned to the use of Augmented Reality (AR). With the AR market projected to grow to 1 billion users by the end of 2021, the pandemic had presented it the opportunity to change the game and enhance the consumer experience. But how do you bring AR to the everyday consumer?
Enter LetSee – A B2B South Korean company that provides an AR reality solution with software based on WebAR Technology, making it the first accessible technology through a simple QR code. AR technology was previously used only in niche industries, like aviation or the military. The first commercial use of AR was in 2008, designed by German agencies for advertising purposes. It featured a BMW Mini, which, when held in front of a computer’s camera, also appeared on the screen. Other big-name corporations soon jumped on the bandwagon, adopting its use in subsequent years.
However, there were still many gaps in the market. The extensive amount of time and money that needed to be poured into developing an advanced AR application left businesses scrambling for an alternative. Seeing these gaps, Letsee came up with a simple, cost-efficient solution by providing users with a frictionless experience. By doing so, they eliminated the app development process for the consumer and dived straight into developing their own browser that is already integrated with AR technology.
“Letsee is currently preparing to launch in the foreign markets and is especially excited about making our first steps in countries like Singapore, Malaysia, Indonesia and Thailand where audiences are not strangers to AR and welcoming new technologies and digital content.”
– Sangchul Ahn, CEO of Letsee
While their direct customers are business, Letsee is always pushing the boundaries of technology to bring AR to the masses by creating technology that allows their clients to publish AR content for the everyday consumer. The options are endless, and can range from engaging and interactive educational content to increasing environmental awareness. With their technology, Seoul residents can now check air quality in real time, with a simple scan of a poster on the street. Letsee also has an esteemed international clientele, which includes big-name corporations like LG and Samsung Electronics. Their selling point stems from how anyone can use Letsee, you don’t need to be well-versed in AR to use their technology. With that, they are able to seamlessly bring virtual reality to the real world with just a click of a button.
Give it a try yourself here (hyperlink: https://www.letsee.io/casestudy/)! The demo screen is at the bottom of the webpage.
While Letsee is already a household name in Korea, they are looking forward to bringing their technology and expertise to the rest of the region.