Inspiring Startups that Defied the Odds and Thrived without External Funding

Inspiring Startups that Defied the Odds and Thrived without External Funding

These stories remind us that startups can achieve remarkable success even in the absence of external funding.

In 2022, approximately half of all startups failed, primarily due to a lack of financing. Evidently, funding plays in the success of entrepreneurial ventures and underscores the notion that innovative ideas alone cannot guarantee success. Plus, Skynova, a leading provider of small business invoicing software, surveyed 492 startup founders in November 2022 and found that securing adequate funding is integral to navigating the treacherous waters of entrepreneurship.

No wonder then that venture capitalists, angel investors and crowdfunding platforms have become lifelines for startups, providing vital capital to fuel growth and sustain operations. While funding can undoubtedly boost startups, it often comes with trade-offs. Founders may have to compromise ownership and creative control or face pressure to meet investor expectations. That said, some startups have shown us that alternative approaches can lead to remarkable success stories. 

This article will delve into the stories of these inspiring ventures that have charted their own path, persevered against the odds and survived and thrived without external financial support. 


Sridhar Vembu, the genius behind Zoho Corp, a popular software and CRM company, became an entrepreneurial legend by leading the company to triumph through an impressive bootstrapping journey. His unwavering commitment to bootstrapping principles transformed Zoho into a unicorn, boasting a staggering valuation of US$1 billion. Not only that, but Zoho also achieved an astounding 77 percent year-over-year growth, solidifying its position as a thriving success story.

The company initially started with the savings of its co-founders and support from close family and friends. Vembu’s wife, Pramila Srinivasan, who is also an engineer, provided additional assistance. Additionally, another co-founder, Tony Thomas received a payout from AT&T Bell Labs, which played a crucial role in bootstrapping the company.

During an interview with Silicon Valley entrepreneur Sramana Mitra, which she published on her blog in July 2007, Vembu explained his decision to avoid external funding. He valued the company’s freedom and autonomy, and believed that accepting investor money would mean compromising their independence. He recounted an experience from 15 years ago when they considered working with a venture capitalist but declined due to an agreement requiring a guaranteed exit or liquidity within a set timeframe, which they couldn’t ensure. This encounter cemented Vembu’s determination to steer clear of external funding in the future.

Over its 25-year operation, Zoho has expanded its business to span more than 150 countries, amassing an impressive user base of over 80 million.


Mailchimp, founded in 2001, is an all-in-one marketing platform for small businesses. It has become a comprehensive marketing solution by incorporating features like digital ads, CRM functionality, shoppable landing pages and automation tools.

Initially, Mailchimp was conceived as a side project while the founders were involved in their other internet ventures, which included a web design company and an e-greetings site. As time passed, the company gained significant traction, reaching a point in 2007 where the founders Ben Chestnut and Dan Kurzius made the pivotal decision to dedicate themselves entirely to Mailchimp. 

Around the same time, a competitor in the online marketing space called Constant Contact had just gone public and attracted attention from venture capitalists. However, Chestnut and Kurzuis had reservations about partnering with venture capitalists as they often found that their visions for the company differed. Instead, they chose to pursue their path independently and reinvested the recurring income back into Mailchimp, allowing them to maintain control and chart their own course. As a result, both Chestnut and Kurzuis held an equal 50 percent ownership stake in Mailchimp.

In September 2021, Intuit, a financial software maker, acquired Mailchimp in a cash-and-stock deal worth US$12 billion. This acquisition marks Intuit’s largest purchase to date and is notable for various reasons.


Zerodha, India’s largest stock broking platform, has achieved remarkable success since its inception in 2010. By relying on internal resources and revenue generation, the company has grown organically without diluting its vision and priorities.

Founded by two brothers Nithin Kamath and Nikhil Kamath, Zerodha has established itself as the go-to and reliable option for stock traders and investors in India. With a user base exceeding nine million and an active user count of 6.2 million as of fiscal year 2022, the platform has effectively secured a substantial market share.

Kamath’s perspective on investor funding is rooted in the belief that accepting money from external sources often entails committing to growing their investment, which can potentially shift the company’s focus away from its original vision. As Zerodha flourished into a US$2 billion firm, the Kamath brothers consciously made the decision to forgo angel or venture capital funding, opting instead to build the company through a bootstrap approach.

Kamath emphasizes the success Zerodha has achieved as a bootstrap company, attributing it to their unwavering focus on establishing credibility, tackling intricate technical challenges and earning trust without relying on substantial financial investments. These factors have allowed Zerodha to adhere to its bootstrap principles and control its growth trajectory. However, Kamath recognizes the possibility that a competitor with similar qualities and substantial financial backing could potentially outpace Zerodha in the future.

Currently, Zerodha stands as one of India’s most profitable startups, having generated a profit of Rs. 2,094 crore (approximately US$255K) in 2022. 

Despite facing significant challenges and obstacles, these startups were able to succeed by leveraging their unique strengths, staying focused on their vision, and being agile and adaptable in the face of change. Startups that are able to bootstrap their way to profitability can maintain greater control over their business and ultimately reap greater rewards.

However, it’s important to note that not all startups are able to succeed without external funding, and there are many factors, such as market demand, unique value proposition, team and leadership, adaptability and agility, product-market fit and a scalable business model. 

By taking the time to carefully evaluate these factors and make informed decisions, startups can increase their chances of thriving in the competitive landscape. Ultimately, it’s like a game of strategy—the ones who make calculated moves and plot their course wisely are the ones who come out on top.

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Header image courtesy of Pexels


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