How to land a dream client

How to land a dream client
Taniya Chamoli

Landing a dream client can seem like a far-fetched dream. But with the right mindset and skills, it is achievable.

Whether you are a freelancer or part of the corporate world, it is important to learn the art of attracting clients.

Clients are surrounded by hundreds of other potential service providers like you, and it is important to learn the ways through which you can stand out from the crowd.

This article will discuss a few tips for landing your dream client. Each of these will bring you a step closer to your dream project and make you a renowned name in the market.

A client will ask you questions related to the service you provide during the first meeting. Therefore, you must have a portfolio ready to answer all these questions and showcase your work.

A portfolio will present you in a professional light, and hence, it should be both attractive and professional. Moreover, relevance is the key in making portfolios. For instance, if you are a designer, then your portfolio must have designing elements to make it appealing. Similarly, each portfolio should be unique to the service it is showcasing to make it more presentable and convenient.

  • Communication is the key

No matter how professional you are at your work, if you do not have appropriate communication skills to connect with your client, they will move on. It is important to express yourself and keep a clear communication with your potential client. This will help build an understanding between the two parties, making the work procedure much more convenient.

Communication skills are the first thing that a client notices, so make sure there are no barriers or jargon in between discussions.

  • Present your way

Along with perfect communication skills, it is also essential to present your work it in the best manner. There are many traditional as well as modern approaches for presentations, and you may choose your approach depending on what you are comfortable with. However, one of the easiest ways to offer your work is showcasing a portfolio website, along with a presentation of the services you are willing to offer to your client. Although, make sure that the work presented in the portfolio is in sync with the client’s requirement.

  • Creating a specialization

It is possible for a freelancer to provide more than one service and even create a good portfolio for all of these skills. However, exceling in a particular skill is a good strategy to stand out from the crowd. It is extremely important to have an area of specialization in which you can offer something which is not offered by any other freelancer.

This specialization or skill will be the USP (Unique selling proposition) of your brand and will present you as an expert in a particular area.

The importance of negotiation skills in the freelancing business cannot be stressed enough. If you are new at freelancing or dealing with clients, you will come across different clients with different requirements. Every client has a different offer to make and require different services. Therefore, it is important to have certain negotiation skills. This will ensure that the final offer between you and your client is acceptable, and the integrity of your business will be maintained.

Image source: https://unsplash.com/photos/EHp92wvf3Vg

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