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Customer engagement is being revolutionized with imBee’s SaaS platform
Resource allocation at startups is almost always a sticking point. It is not uncommon to see companies struggling to balance regular business activities with dedicated and thorough customer engagement, leaving the team stretched thin, and the customers dissatisfied.
imBee Limited revolutionizes the way in which companies can undertake essential customer service and sales operations. Founded by Ivan Wong and Ken Chu in 2019, the company provides a SaaS platform that allows companies to use popular social media such as WhatsApp, Messenger, WeChat, and Line to run customer engagement activities.
Engagement types offered by the platform include sales and marketing, promotional campaigns, customer support, and more. This facilitates the generation of leads, boosting of sales, and has a beneficial impact on a company’s reputation. The platform’s customers include big names in the media, insurance and finance industries, such as SmarTone, Carousell, and Ping An Group.
imBee recently became one of the winners of Start-up Express 2020, the start-up development program organized by the Hong Kong Trade and Development Council (HKTDC). The company joined Start-up Express to connect with potential investors and partners, and expand to new markets.
“As a newbie in the startup world, market exposure and the opportunity to present our visions and strategies to potential investors are very important to us,” says Wong. “Social networking and exchanging good or bad stories with other startups will accelerate our learning curve and provide valuable input to our future growth.”
As part of Start-up Express, imBee also won the AMTD SpiderNet Start-up Award. In line with imBee’s sweeping new growth plan, which focuses on banking and finance, Wong says that AMTD Group will play the role of a “power connector” for the company, and is already connecting imBee with potential clients. Similarly, with the support of HKTDC’s global networks, imBee has been able to put out feelers for its Singapore expansion.
With its recent success at the Start-up Express 2020 pitch competition and its eyes set on achieving even more, imBee is rapidly making its way towards redefining customer engagement and transforming the way that companies conduct their daily activities.
This article was written in partnership with HKTDC and imBee.