Startup Toolkit

Do I Have Your Attention?

By Elisa Choy In today’s economy, the currency of power is not attention–it’s engagement American economist and political scientist, Herbert Simon, was ahead of his

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The Psychology of Pricing

“All our knowledge has its origin in our perceptions – Leonardo da vinci”   Price is merely a perception. Our brain remembers prices as either

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Do Good Business By Doing Good

By Bas A. Fransen | In developing countries, deforestation and unsustainable farming is still common practice. In developed countries, companies need to become more sustainable by law

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10 Tips for First-Time Importers

10 Tips for First-Time Importers

Global import opportunities have seen a growing number of first-time importers test the market. While the rewards can be lucrative, there are traps that many

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